Obsero has launched in London to help brands win visibility in AI-powered search as clicks from traditional search are declining and AI chatbots are reshaping discovery.
Many brands lack visibility into how they appear across tools like ChatGPT, Perplexity, and Google’s AI Overviews. Obsero claims to change that by revealing how brands and competitors surface in AI-driven environments, and by providing clear, data-led actions to improve visibility, reputation, and sentiment.
Obsero (obsero.ai), an AI Search Intelligence platform and consultancy, has been created to solve this challenge. Built for marketing and communications teams, Obsero tracks how brands surface across large language models (LLMs) such as ChatGPT, Google AI Overviews, and Perplexity. It goes beyond monitoring by delivering actionable recommendations to boost visibility, sentiment, and reputation in AI-driven environments.
“Since Q4 2022, the search landscape has shifted significantly,” said Andy Francos, co-founder of Obsero and organic growth specialist with over 20 years’ experience. “AI chatbots now play an influential role in shaping customer decisions – but most brands have no visibility on where they stand or what their competitors are doing. Obsero is built to change that.”
The platform provides three core capabilities:
- Explore – Track how your brand is mentioned and recommended across AI platforms.
- Understand – Benchmark your category and competitors in AI search environments.
- Grow – Access practical, data-led recommendations to improve content, PR, and reputation strategies.
By combining visibility tracking, sentiment analysis, and proprietary prompt clustering with a brand’s ideal customer profile, Obsero enables teams to act quickly – whether that means strengthening content retrievability, targeting trusted sources, or ensuring presence in the forums and communities that feed AI models.
Mike Logue, co-founder of Obsero, added: “We’re at a turning point in discovery. Brands don’t just need dashboards; they need guidance on where to invest to stay relevant. Our mission is to help them navigate this shift with clarity and confidence.”
As AI reshapes how people search and make decisions, Obsero gives marketing leaders the intelligence and tools they need to ensure their brands are visible, and chosen.
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
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