Penfold has been voted Best Pension 2026 at the Good Money Guide Investing Awards, after receiving outstanding feedback from customers who praised its simplicity, transparency and first-class service.
In a market often criticised for complexity and opacity, Penfold has been recognised for doing something refreshingly different: making pensions understandable, flexible and built around real people.
The Good Money Guide Awards combine verified customer votes with independent expert analysis. Winners are not selected behind closed doors, they must demonstrate genuine customer satisfaction, strong product design, fair pricing and consistent service standards. Votes are carefully reviewed to ensure authenticity and accuracy.
For Penfold, the message from customers was remarkably consistent.
The most frequently used words were “Simple,” “Easy,” “Clear,” and “Innovative.”
Voters repeatedly highlighted how Penfold removes the jargon and complexity traditionally associated with pensions. One customer described it as “mind blowing how easy it is to do everything,” while another said it has “changed my life” by giving them confidence and control over their retirement planning.
One voter wrote:
“Penfold makes pensions feel simple and unintimidating. I always know where my money is invested and how it is performing.”
Penfold’s app experience was a major differentiator. Customers praised the intuitive interface, seamless pension transfers, real-time visibility of contributions and performance, and powerful forecasting tools that show how changes today can impact retirement income tomorrow. Many said the projections and growth forecasts make long-term planning feel tangible rather than abstract.
Freelancers and sole traders were particularly vocal in their support. Several voters said Penfold has made pension saving accessible for the self-employed, allowing flexible contributions that adjust with fluctuating income. One freelance writer called it the “Best Pension Provider for Freelancers,” noting how easy it is to set up and manage monthly payments.
Customer service also stood out. Words like “professional,” “responsive,” “kind,” and “first class” appeared throughout review submissions. Users consistently reported fast responses, clear communication and a personal approach rarely associated with traditional pension providers.
Chris Eastwood, CEO of Penfold said,
Very exciting indeed, big moment for Penfold. Penfold exists to make pension saving so much easier, more accessible, more engaging, so that people save more for later life.
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
To contact Richard, please see his Invesdaq profile.
