In this guide, we highlight some of the best ISA and JISA bonuses that providers are offering that can give you a top-up on your stocks and shares ISA investments before the 2025 ISA deadline.
Best Stocks & Shares ISA Incentives
Hargreaves Lansdown currently has the best stocks and shares ISA transfer offer on the market where you can get up to Β£3,000 cashback and also be in with a chance of winning Β£50,000 in their prize-draw.
It’s worth noting that all these stocks and shares ISA offers come with minimum qualification criteria attached, so please check the providers’ websites for the individual terms.
| Stocks & Shares ISA provider | ISA Offer Type | Max Value | Terms |
|---|---|---|---|
| Hargreaves Lansdown | Cash back | Β£3,000 | Minimum transfer of Β£10,000 |
| Hargreaves Lansdown | Prizedraw | Β£50,000 | Need to top up by Β£3,500 |
| Interactive Investor | Free Trades | Β£100 | ii cover the first Β£100 of your trading fees when you open an ii ISA. |
| Interactive Investor | Refer-a-friend | Β£200 | Your friend must transfer or fund their account with at least Β£5,000 |
| Moneyfarm | Cashback | Β£1,000 | Must remain invested for 2 years. |
| Charles Stanley Direct | Cashback | Β£1,500 | Min Β£20,000 transfer |
| AJ Bell | Refer-a-friend | Β£100 | Amazon gift card for accounts over Β£10,000 |
| AJ Bell | Exit fees covered | Β£500 | Β£20,000 min transfer. |
| InvestEngine | Refer-a-friend | Β£200 | Bonus allocated randomly. |
What are ISA incentive offers, and why do providers offer them?
Incentives are special deals or offers ISA providers use to attract new customers to open ISAs with them, or to transfer their ISA savings from another provider.
Transferring an ISA does not count as opening a new one. Outside transfers, you are only allowed to contribute to one ISA per tax year.
Incentives can be nice additions, but should not be the main reason to consider opening an ISA with a provider. Other more important considerations include the fees they charge you, and where they are invested.
What is ISA season and why is it important?
ISA season describes the period that runs from around January to May when ISA providers launch offers and deals to attract new customers to open an ISA with them before the old UK tax year ends on 5 April, or to open an ISA with them for the new tax year beginning on 6 April.
ISA allowances work on a βuse it or lose itβ basis. If you donβt use up your allowance, currently Β£20,000, before the end of the tax year (5 April) you canβt roll any unused allowance over to the next tax year (starting 6 April). However you do get a fresh allowance at the start of each new tax year.
ISA allowances are the amounts you can save tax free in an ISA βwrapperβ, so called because it wraps your savings in a product where it can grow without you paying any tax on the gains.
- Need more information? Read our guide on how to open an ISA.
Pros and cons of switching ISA accounts
Before transferring your ISA you should make sure that you are getting a better overall deal and that any additional fees of reduced coverage will not outweigh the ISA welcome offer.
Pros:
- Transferring an ISA does not count as opening a new one
- You can switch to a provider charging less and save money
- A different ISA provider may offer better-performing investments
- You could benefit from ISA season switching incentives
Cons:
- The provider you leave may charge switching fees and/or exit fees
- You may not have access to as many funds as before
- Potentially higher costs to manage your account
- The performance of your investments may not be as good
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
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