Best Investing Accounts 2025

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Compare the best investing accounts ranked by price, what they are good for, customer reviews and our expert rating. General Investment Accounts (GIAs) let you buy and hold assets like shares, investment funds, exchange-traded funds (ETFs), and bonds. Whether you’re a DIY investor or prefer expert guidance, a GIA gives you the power to build your ideal investment portfolio.

GIA AccountGood ForAccount FeesDealing FeesFX FeesCustomer ReviewsMore Info
IG Investing AccountActive Investors£24 - £0
Quarterly
£00.5%
3.9
(Based on 678 reviews)
Start Investing
Capital at risk
Interactive Investor General Investing AccountFixed Fees£4.99
Monthly
£3.991.5% - 0.25%
4.3
(Based on 1,119 reviews)
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Capital at risk
Weathify General Investing AccountRegular Investing0.6%n/an/a
4.6
(Based on 2,564 reviews)
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Capital at risk
Interactive Brokers General Investing AccountEverything£0£30.02%
4.4
(Based on 934 reviews)
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Capital at risk
Moneyfarm General Investment AccountPortfolios0.75% - 0%£3.950.7%
4.4
(Based on 235 reviews)
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Capital at risk
AJ Bell General Investing AccountLow Costs0.25% - 0%£5 - £3.500.75% - 0.5%
4.2
(Based on 1,094 reviews)
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Capital at risk
Hargreaves Lansdown General Investing AccountCustomer Service0.45% - 0%£11.95 - £5.951% - 0.25%
3.8
(Based on 1,759 reviews)
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Capital at risk
Saxo General Investing AccountProfessionals0.4% – 0.08%£1 - 0.08%0.25%
3.6
(Based on 73 reviews)
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Capital at risk
eToro General Investing AccountUS Investing£0£01.5% - 0.75%
3.4
(Based on 279 reviews)
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Capital at risk

The experts at Good Money Guide have tested and ranked the best FCA-regulated investing platforms and accounts in the UK. 

❓Methodology: Our experts hand-picked the best investment accounts based on:

  • User feedback: We analysed over 30,000 votes and reviews in the prestigious Good Money Guide annual awards
  • Unbiased, real-world testing: Our team tests each GIA provider with real money to ensure you have a seamless and user-friendly experience
  • In-depth feature comparison: We conduct a thorough comparison of features, highlighting those that make each stockbroker stand out from the competition
  • Exclusive insights from the top: Our exclusive interviews with GIA provider CEOs provide insider perspectives and valuable information to help you make informed decisions
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