Good Money Guide Awards 2025
Vote Now For Your Chance To Win £500
Help others make more informed financial decisions by telling us what you think of financial service providers. As an added bonus, there is also a prize draw where one lucky winner will be selected at random from all the award votes and reviews to win £500.
1. Choose
Search for the financial service provider you'd like to vote for.
2. Rate
Give them a star rating based on how happy you are with their services.
3. Review
Tell us what you like about a provider and how you use them.
About The Awards
The Good Money Guide Awards aim to champion financial services firms that excel in innovation, product, and customer service.
Each year, thousands of clients tell us what they think to help others make smarter decisions about how to manage their money. The awards also provide financial service providers with valuable feedback to improve their services.
Key Dates
Asking Your Customers To Vote
It’s free to enter the Good Money Guide Awards, all you need to do is:
- Make sure your company has a review page.
- Ask your customers to vote for you.
- Join us when we announce the winners.
If your company does not have a review page, you can request one here. You can also use our marketing material to help encourage your customers to vote for you.
Attend The Awards
Celebrate your achievements at our awards dinner.
As well as being about winning, the Good Money Guide Awards are also about having a great time and rewarding your team for all their excellent work.
Plus, it gives you the chance to connect with your peers and network with others in the industry.
Categories
For the people’s choice awards, the winners are determined by the providers who receives the best reviews during the voting period.
For the category awards, we use a combination of:
- Customer reviews
- Expert ratings
- Data & pricing analysis
Best Investing Account – People’s Choice
- Best Investing App
- Best Stock Broker
- Best Stocks & Shares ISA
- Best SIPP Provider
- Best Private Pension Provider
- Best ETF Platform
- Best Lifetime ISA
- Best Junior Stocks & Shares ISA
- Best Junior SIPP
- Best Robo Advisor
- Best Wealth Manager
- Best Business Investing Account
Best Trading Platform – People’s Choice
- Best Trading App
- Best CFD Broker
- Best Spread Betting Broker
- Best Forex Brokers
- Best Futures Broker
- Best Options Broker
- Best MT4 Broker
- Best DMA Broker
- Best Professional Account
- Best Prime Broker
- Best Cryptocurrency Platform
Best Money Transfer Provider – People’s Choice
- Best Currency Broker
- Best Money Transfer App
- Best Business FX Account
- Best Currency Option Broker
- Best Currency Forward Provider
Best Banking Account – People’s Choice
Best Insurance Site – People’s Choice
Best Savings Platform – People’s Choice
Judges
Richard Berry
Richard founded the Good Money Guide (previously Good Broker Guide) in 2015 and has been a broker for 20 years most recently at Investors Intelligence and previously a multi-asset derivatives broker at MF Global (Man Financial). Richard started his career working as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson) after interning on the NYMEX oil trading floor in New York and London IPE in 2001 & 2000.
Jackson Wong
Jackson has over 20 years experience as a financial analyst. Previously a director of Stockcube Research as head of Investors Intelligence providing market timing advice and research to some of the world's largest institutions and hedge funds. Expertise: Global macroeconomic investment strategy, statistical backtesting, asset allocation, and cross-asset research. Jackson has a PhD in Finance from Durham University.
Darren Sinden
Darren is a veteran of the financial markets with almost 36 years of experience under his belt. He has worked in trading, sales, analytical, and research roles, he has been a regular guest & commentator on financial television channels and publications. During his career, Darren has been fortunate to act for and advise major hedge funds and investment banks as well as HNWI. Darren analyses the markets using a blend of technical and fundamental analysis.
Sally Jones
Sally is a co-Founder and Head of Sales & Marketing at The Broker Club and Chief Marketing Officer at Women in Broking. Using her wealth of experience, at organisations such as Thomson Reuters as a Global Business Director, she has continued to grow and expand The Broker Club to become an exclusive community providing it’s members with relevant up to date information, a platform forum for discussion and network within the financial services industry.
Liz Jones
Liz Edwards is a freelance personal finance editor and writer specialising in banking, credit and financial education. She led the editorial team at the financial comparison site Finder for 6 years, during which the team earned multiple awards including 3 content awards in 2024. Before that, she was a senior editor at the consumer champion Which?, where she worked for 20 years, writing and commissioning reviews, guides, comparisons and investigations to help consumers make better decisions.
Michael Hewson
Michael Hewson has over 30 years of experience in the financial markets and brings a wealth of expertise and a passion for stock market analysis to the Good Money Guide podcast. As the former Chief Market Analyst at CMC Markets, Michael led a talented team of in-house analysts, providing daily insights, research, and market commentary to both retail and institutional investors and traders, as well as being regulatory featured on the mainstream financial media worldwide like the BBC and Bloomberg.
Edward Sheldon
Based in London, Edward is an investment writer whose clients include a broad range of financial services firms located all over the world. Prior to launching his own investment writing business, Edward spent 15 years working in private wealth management and institutional asset management, both in the UK and in Australia.
Antonia Medlicott
Antonia is the founder and Managing Director of Investing Insiders, a platform dedicated to empowering people with the knowledge and confidence to manage their savings and investments. With over a decade of experience in financial education, Antonia has become a trusted voice in demystifying complex financial concepts, making them accessible and engaging for audiences of all ages.
John Blowers
John Blowers is Managing Director of Investegate, the RNS distribution platform and Stockomendation as well as Chaiperson of the River & Mercantile UK Micro Cap Investment Company. John has over 35 years experience in the investment platform and financial services industry, including being Managing Director of interactive investor, head of Trustnet Direct at FE fundinfo and commercial director at the Financial Times and has developed platforms for UBS and AMP.
About Good Money Guide
The Good Money Guide is a global guide and comparison site for investing, trading and currency accounts, products, services and markets. Through in-depth expert guides, client reviews, interviews, news, views and analysis we aim to help clients choose the most appropriate financial service provider and investments for their needs.
Frequently Asked Questions
To vote in the Good Money Guide awards, customers just need to leave a review of your company.
They will need to submit:
- A star rating
- A review of your services
- Provide an email address to verify their review
- Confirm that the review is based on their genuine experiences
If your company does not have a review page, please contact us to request one.
It’s free to enter the Good Money Guide Awards. All you need to do is make sure your company has a review page and ask your customers to vote for you.
Previous award winners have received great reviews when they asked their customers to vote for them.
The best way to get your customers to vote for your company is to:
- Email them directly and ask them to “Vote for us in the Good Money Guide Awards”.
- Add a link on your website to make it as easy as possible for them to find your review page.
- Social media posts are a great way to create a buzz and get your followers to tell people how great your company is.
You can find a selection of banners and logos here.
All winners get
- Physical trophies
- Digital winners badges
- Photos and videos of the ceremony
All these can be used for free on your website, social channels and in your marketing material.
You can book a table to attend the awards here.
Providers that receive a high enough rating from their customer reviews are also eligible to receive a “Good Money Guide Recommended” badge for display on their marketing material, website, and social channels.
You also get a great night out, loads of comedy, drinks, great food. You can book a table here.
