Customer reviews are one of the most powerful ways to build trust and improve conversion rates , especially in financial services, where credibility and transparency matter most.
Research shows that 93% of consumers say online reviews influence their purchasing decisions, and displaying positive reviews can increase conversion rates by up to 270%.
On the Good Money Guide, verified customer reviews not only strengthen your brand’s reputation but also help potential clients make informed choices about where to invest, trade, or transfer money.
However, it’s very important to note that on some sites customer reviews can be manipulated, on Good Money Guide we have taken several steps to ensure that only legitimate reviews are displayed including:
- Customer reviews are moderated and checked for spam before being published
- Reviews can be verified via email
- Fraudulent, fake and scam websites wil have customer reviews disabled and replaced with information on how to avoid scams and where to report them.
- Any brand may reply to customer reviews (whether a pyaing customer of Good Money Guide or not).
- If a review is flagged as fake we will contact both the brand and the reviewer to determine it’s legitamacy
Where do customer reviews on Good Money Guide come from?
The majority of customer reviews on Good Money Guide come from the voting period during our awards.
Customer can also leave a view of any brand at any time using the “leave a review” form on a providers review page.
How to get more customer reviews on Good Money Guide?
The simplest way to get reviews is to ask.
Email: Send a short, polite email to your existing customers after they’ve opened an account or used your service, thanking them for choosing your platform and including a direct link to your review page on Good Money Guide. Timing is key, reaching out soon after a positive customer interaction increases response rates significantly. You can also include review links in your email newsletters, post-transaction messages, or client satisfaction surveys, using a call-to-action such as
“Tell us what you think on Good Money Guide, it only takes a minute!”
Social Media: Share posts on LinkedIn, X, or Facebook encouraging customers to share their experiences. Highlight positive testimonials in your marketing, showing that real clients rate your platform highly helps new users convert faster and with more confidence.
Website Links: To maximise visibility, add review prompts across your website and social media channels. For example, include a “Leave a Review” button in your account dashboard or footer.
On average, products with more than five recent positive reviews see click-to-account-opening rates double compared to those with no reviews. By actively encouraging and showcasing feedback on Good Money Guide, you turn satisfied clients into your best advocates, driving both trust and growth for your brand.
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
To contact Richard, please ask a question in our financial discussion forum.
