AJ Bell Stocks & Shares ISA Customer Reviews & Expert Rating

The overall score out of 10 combines our expert rating out of 5 with the average customer rating out of 5.
9.2/10Excellent

Based on 1,104 customer reviews and our expert analysis

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  • Experts commend AJ Bell Stocks & Shares ISA for its comprehensive investment options, highlighting its low fees and strong performance across various criteria, including pricing and customer service, all rated at 5.0/5. The platform is particularly noted for its user-friendly interface and extensive market access, although high phone dealing charges are mentioned as a drawback.
  • Across 1104 user reviews on Good Money Guide, averaging 4.2/5, customers frequently praise the platform's ease of use, reliable customer service, and transparent fee structure. Many users appreciate the app's functionality and the variety of investment options available, while some express concerns about occasional platform stability and the need for improvements in the app's user experience.

AJ Bell Stocks & Shares ISA Expert rating

Our expert rating is the average of the areas listed here, each scored out of 5 by our team.
5.0Excellent

Our experts have rated AJ Bell Stocks & Shares ISA across five key areas of our review framework.

Expert review by Richard BerryLast updated 14th January 2026

  • Pricing5.0
  • Market Access5.0
  • Online Platform5.0
  • Customer Service5.0
  • Research & Analysis5.0

Pros

  • Pick your own shares, funds and bonds or use their investing ideas
  • Low ISA account fees capped at £2.50 a month for shares
  • Lots of account types

Cons

  • High phone dealing charges
See full expert review

Our verdict

AJ Bell won the Good Money Guide Award in 2024 for “Best Stocks and Shares ISA” for its low-cost online investing platform for the UK DIY investor where you can invest stocks in more than 20 markets, over 4,000 funds, ETFs, and bonds.

How does AJ Bell's ISA work?

AJ Bell's ISA is a stocks and shares ISA which means that you are invested in the stock market. AJ Bell does not offer cash ISA like Hargreaves Lansdown do with their Active Savings product. However, AJ Bell do pay interest on uninvested cash so if you want to keep some money outside the risks of the stock market you can earn interest on your cash.

Fees: AJ Bell charges 0.25% of the value of your portfolio for their ISA. But, share account fees are capped at £3.50 a month. Dealing costs are £1.50 for funds and £5 for shares but drop to £3.50 where there were 10 or more online share deals in the previous month.

Customer reviews for AJ Bell

Customer ratings come from reviews left on this site. Every review is read and approved before it is published.
4.2Very good

Based on 1,104 reviews

  • Excellent46%
  • Very good35%
  • Basic15%
  • Poor3%
  • Bad2%
Read customer reviews

Rings my ...

John Binding ·

Makes things simple, great service, very professional, wonderful staff, gives me everything that I want and need currently.

Good

Thomas Fox ·

Good

relatively

Mark Temple ·

Relatively user-friendly investment app. Still very confusing and tricky to use, for me at least

Reliable

Janine Mills ·

I trust AJBell to look after my pension fund and do what is best for me. They are responsive and thoroughly professional at all times

Helpful

Patricia Chambers ·

Great anti fraud procedures saved me losing money to an impersonator.
Simple to use app

Simple

Allan Buckley ·

Really good company who have transparent fees and have a really friendly client app to trade on. Feel my retirement funds are in good hands

improving

David Ross ·

good website, app needs to catch up

Effortless

Alan Jones ·

Makes investing simple and quick.

Trusted

Patrick Regan ·

They dont do the hard sell. They provide you with information to guide you to your investing choice

Reliable

MARK CLENSHAW ·

Easy to use platform

Great

Mark Glowrey ·

easy to use app and strong customer service

Simple

Jon Graham ·

Makes investing stress free and manageable

User friendly experience

Liam MacDonald ·

Both AJ Bell and Dodl are easy to use and low cost ways to invest.

There is are plentiful options for investing to diversify investment and queries are dealt with promptly.

Would highly recommend for a beginner or experienced investor alike.

Decent service and few headaches

Damian Cannon ·

The best thing about AJ Bell is that generally their platform just works and they don't make any mistakes that cause me difficulties. For a fairly low-cost, execution-only service this is what I need from my investment provider.

Great

Daren ·

We have 4 products with Aj Bell and no issues with anything.

Very reliable platform

Barry ·

I keep my SIPP here & am impressed with the service, their comms & sensible prices.
I have been a customer for +/- 10 years

Easy to navigate and deal, reasonable prices

Ken ·

I've had a SIPP with AJ Bell for several years and have been very pleased with the service. The site is easy to navigate, stocks simple to trade and the costs are reasonable.

Simple and easy to use

John Zachary ·

Very happy with the service. Clean layout and relatively low commission costs.

The best I’ve used

Tom ·

I’ve used a few different options and started with the free trading apps. However, I’ve found AJ Bell to be great since making the switch.

My choice and no regrets

Ashley Payne ·

Very pleased with their service. Good help line with any issues. Lots of guidance and I trust them.

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