AJ Bell General Investing Account Review

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Good Money Guide Review
Good Money Guide Recommended 2025

Product Name: AJ Bell General Investing Account

Product Description: AJ Bell's GIA is most suited to investors who are price sensitive and want the cheapest overall investment platform for starting to grow a small investment portfolio. AJ Bell offers share dealing in over 24 stock markets, bonds, ETFs and over 2,000 funds (of which around 500 are investment trusts), including a range of the company’s own funds that have been created in-house so you can invest by how much risk you want to take, or by theme or region. Capital at risk

Is the AJ Bell general investing account worth it?

Yes, AJ Bell’s general investing account is one of the cheapest and safest ways to invest outside your tax-free allowance (SIPPs & ISAs) for longer-term investors in the UK.

AJ Bell won our award for “Best Investing Account 2024” due to their excellent market access, low costs and customer service scores in our annual survey.

Is AJ Bell a good general investment account?

AJ Bell’s GIA is most suited to investors who are price sensitive and want the cheapest overall investment platform for starting to grow a small investment portfolio. AJ Bell offers share dealing in over 24 stock markets, bonds, ETFs and over 2,000 funds (of which around 500 are investment trusts), including a range of the company’s own funds that have been created in-house so you can invest by how much risk you want to take, or by theme or region.

AJ Bell GIA Fees:

AJ Bell charges 0.25% of the value of your for a general investment account, but share account fees are capped at £3.50 a month. Dealing costs are £1.50 for funds and £9.95 for shares but drop to £4.95 where there were 10 or more online share deals in the previous month.

Special Offers:

  • Recommend a friend, and you’ll both get £100 gift vouchers – When you recommend a friend to AJ Bell who invests more than £10,000 in a SIPP or ISA, you and your friend can get One4All gift vouchers worth £100.
  • Switch your share dealing account and receive up to £500 to cover exit fees – If you transfer your share dealing general investment account valued at more than £20,000 to AJ Bell they will help cover any exit fees charged by your current provider. They will cover £35 per investment moved and up to £100 for general exit fees, up to an overall maximum of £500 per person.
  • Free subscription to Shares Magazine worth £220
    Get a free subscription to Shares (worth over £220 per year) by maintaining a balance of £4,000 or more across your AJ Bell investing accounts.

AJ Bell General Investing Platform: 

AJ Bell’s investment platform is functional and well laid out. Key share and fund information is available to view at the time of execution.

AJ Bell investing platform

Pros

  • Pick your own shares, funds and bonds or use their investing ideas
  • Low account fees capped at £3.50 a month for shares
  • Lots of accounts types

Cons

  • High phone dealing charges
  • Limited hedging options
  • Excellent
    (5)
Overall
5
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