Interactive Investor Customer Reviews & Expert Rating

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Interactive Investor's fixed fee account structure make them one of the most cost effective ways for people with large portfolios to manage their investments, ISAs and pensions.
Richard Berry
Richard Berry
Good Money Guide Founder

Interactive Investor Customer Reviews

4.3

1,119 Good Money Guide users have given this provider a review rating of 4.3 out of 5 based on their genuine experience.

Excellent51%
Very good33%
Average10%
Poor4%
Terrible2%

Tell us what you think of this provider.

3/5

21st August 2020

Pros:

not much

Cons:

lower fees

GMG Awards Voter: [11922138810]

2/5

21st August 2020

Pros:

Sipp is ok

Cons:

Drop fees and improve UI design

GMG Awards Voter: [11921848316]

3/5

21st August 2020

Pros:

Nothing

Cons:

react quicker to question

GMG Awards Voter: [11921753704]

2/5

21st August 2020

Pros:

Decent scope of research material.

Cons:

Lower fees

GMG Awards Voter: [11921689229]

5/5

1st August 2020

Cons:

Lower Dealing Fees

GMG Awards Voter: [11854308422]

3/5

1st August 2020

Cons:

Lower fees

GMG Awards Voter: [11854122427]

5/5

17th July 2020

Cons:

Improve access to customer support and response times

GMG Awards Voter: [11801043837]

5/5

10th July 2020

Cons:

Eliminate fees for fast cash withdrawal

GMG Awards Voter: [11778423032]

Dirk van Heck @ 04/16/2020 04:14

18th April 2020

My ISA platform was bought out by ii. I was not informed, which was problematic at the time! But I have been happy with ii since it happened. Whilst the pricing is slightly higher than it was under the old provider, this is compensated for by a user-friendly platform, wide investment selection and good customer service.

Dirk van Heck

Interactive Investor Expert Reviews

Interactive Investor Expert Review: An excellent choice for large portfolios

Fixed fee investing on a wide range of investments

Interactive Investor differs from other investment platforms as it charges a fixed account fee, rather than a percentage of the funds you have on account. Which, over time, could save you thousands in costs.

Interactive Investor is a low-cost provider competing directly with the likes of Hargreaves Lansdown and AJ Bell offering general investment accounts, ISAs and pensions. In our Interactive Investor review, we explore the pros and cons of the platform and who it is suitable for.

Pricing: Brilliant for medium and large investors, expensive for small accounts.
Market Access: You’ll be hard-pressed to find something you can’t invest in.
Platform & Apps: Very good, excellent data and usability.
Customer Service: They are massive and mostly online, but you can call them directly, generally good.
Research & Analysis: Loads, daily and weekly updates across all the asset classes they cover, with lots of analysts and opinions. No advice service though.

Pros

  • Fixed account fees
  • Easy to use
  • Good research

Cons

  • No Lifetime ISA
  • Expensive for very small accounts
  • No derivatives for hedging
  • Pricing
    (5)
  • Market Access
    (5)
  • Online Platform
    (5)
  • Customer Service
    (5)
  • Research & Analysis
    (5)
Overall
5

Interactive Investor Facts & Figures

⬜ Public Company❌
πŸ‘‰ Number Active Clients400,000
πŸ’° Minimum DepositΒ£1
πŸ’Έ Client FundsΒ£55 billion
πŸ“… Founded1995
Account Costs
➑️ Investment Account
Β£9.99 a month
➑️ SIPP
Β£10 a month
➑️ Stocks & Shares ISA
Β£9.99 a month
➑️ Junior ISA
Β£0
➑️ Lifetime ISA
n/a
Dealing Costs
➑️ UK Shares
Β£7.99
➑️ US Stocks
Β£7.99
➑️ ETFs
Β£7.99
➑️ Bonds
Β£7.99
➑️ Funds£7.99

Interactive Investor

interactive investor Wins Best Fund Investing Platform 2025

Expert opinion: Interactive Investor reviewed & rated Richard BerryRichard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape. Having worked as a broker

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SIPPs

interactive investor Wins Best SIPP Provider 2025

Richard BerryRichard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape. Having worked as a broker at Investors Intelligence and a multi-asset derivatives

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Interactive Investor

How safe is dealing shares on Interactive Investor?

Share dealing on Interactive Investor is very safe as they are regulated by the FCA so if they go bust your free cash is protected by the FSCS and your shares are held in safe custody with CREST and can be transferred to another investment platform. Interactive Investor is a low-cost share dealing platform that

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Interactive Investor

Is buying ETFs on Interactive Investor good for begginers?

I would say if you are a complete beginner, then there are better brokers for buying ETFs than Interactive Investor as they have a fixed fee plan, which can diminish returns if you have less than Β£1,000 to invest. If you are new to ETF investing you see our ETF platform comparison here. Expert opinion:

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Ethical Investment Accounts

Does Interactive Investor Offer Ethical Investing?

Interactive Investor offers some pre-selected and pre-packaged investment ideas and styles to their customers. One of which is Ethical Investing the firm have selected 140 funds that allow clients to invest in both the UK and abroad from an ethical perspective. Alongside equity-centric vehicles, there are bond, money market and property funds to choose from.

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US Large Caps

Can you invest internationally with Interactive Investor?

You can trade in international stocks and shares with Interactive Investors and you can check if stock is available by typing the name into the search for an investment box on the II website and it will return any matches from the list of securities that Interactive Investors offers. Account-holders get one free trade per

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Interactive Investor App

interactive investor’s App is Best For Fixed-Fee Investing

Richard BerryRichard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape. Having worked as a broker at Investors Intelligence and a multi-asset derivatives

Read More Β»
Interactive Investor

Can you buy index funds through Interactive Investor?

Yes, you can invest in a huge range of index funds (including Vanguard funds) when you have a GIA, ISA or SIPP account with Interactive Investor. Expert opinion: Interactive Investor reviewed & rated Richard BerryRichard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established

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Interactive Investor

Interactive Investor Junior ISA

Expert opinion: Interactive Investor reviewed & rated Richard BerryRichard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape. Having worked as a broker

Read More Β»
Interactive Investor

Interactive Investor Investment Trust Investing

Expert opinion: Interactive Investor reviewed & rated Richard BerryRichard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape. Having worked as a broker

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ii payit

ii adds instant deposits through Natwest Payit

Interactive Investor (ii) has added instant payments with the introduction of Natwest’s Payit. Payit allows for faster payments through open banking technology, without the need for users to input any card or bank account details. In an email on Wednesday 20 November, ii stated: β€œYou can expect instant bank payment to be available over the

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ii Community App

Interactive Investor launches a social trading network

Interactive Investor (ii) has launched its own social media app, ii Community, and has also added two new investment tools to its main platform. The new ii Community app allows users to discuss investment tips, stock picks and compare portfolios free of charge, The Daily Mail and other publications have reported . The app enables

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Interest paying savings accounts

Does Interactive Investor pay interest on uninvested cash?

If you have an account with Interactive Investor, or you’re thinking of opening one, you may be wondering whether the company pays interest on uninvested cash. With interest rates having risen in recent years, you don’t want to be sitting on a pile of cash and earning no interest. The good news is that Interactive

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Who owns interactive investor and why is it important?

Interactive Investor or ii as it’s often referred to, is currently owned by the fund management group Abrdn. However, ii can trace its roots back to 1994, it wasn’t until 1995 that the business started to move into equity investing for retail traders, with the appointment of long-term CEO Tomas Carruthers. Today, Interactive Investor has

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Interactive Investor

Is Interactive Investor GIA better than their ISA?

Interactive Investor’s GIA is better than an ISA if you have lots of money to invest as you only tax-free allowance of Β£20k per year for individual savings accounts, so anything above that you should invest in a general investment account. However, if you only have a small amount of money to invest (less than

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Hargreaves Lansdown Review

Hargreaves Lansdown Versus Interactive Investor

Is it time to move your money away from Hargreaves Lansdown? Hargreaves Lansdown has been making headlines recently. This is due to the fact that the firm – which operates the largest investment platform in the UK with nearly two million customers – has received multiple bids from a private equity consortium (good news for long-term

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Interactive Investor

Interactive Investor adds shareholder voting to it app

Interactive Investor, the popular investment and savings platform, now owned by fund managers Abrdn, has launched shareholder voting in the latest version of its investing app. In-app shareholder voting Interactive Investor has added shareholder voting to its investing app. The new feature means eligible shareholders will now be able to vote, via the app, at

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Interactive Investor In-App Currency Convertor

Interactive Investor gives customers more control over FX fees

Interactive Investor, the low-cost investing platform now owned by fund manager Abrdn, has introduced a new currency conversion service to its app. II clients can now convert GBP into foreign currencies or vice versa and receive their sales proceeds, dividends or coupon payments from overseas holdings in those currencies. This is good news because it

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Private Pensions

What is the Interactive Investor Pension Builder?

In 2022 Pension Builder replaced the Funds Fan product which is being retired for new customers and going forward II will have just three membership plans and price points. The Β£9.99 per month Investor account, Pension Builder at Β£12.99 per month and the Super Investor membership for Β£19.99 per month. Super Investors will now be

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Interactive Investor

Interactive Investor outsources its independence to Morningstar

Interactive Investor, one of the UK’s largest online investing platforms has partnered with fund specialists Morningstar in a departure from its usual in-house style. What has Interactive Investor done with Morning Star? The popular investment and trading platform, which is characterised by the monthly subscription that its members pay, has decided to outsource the collation,

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Richard Wilson Interactive Investor CEO

Interactive Investor to be acquired by abrdn for Β£1.49bn

Interactive Investor the subscription-based investment and share trading platform is being acquired by abrdn, as VC backer JC Flowers decides to make a trade sale rather than IPO, the London based company. Who is buying Interactive Investor? Interactive Investor is being acquired by ABDN the recently rebranded Aberdeen Standard Life one of the UK’s largest

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Interactive Investor

Interactive Investor makes it easier for investors to vote at AGMs

Customers of the second-largest online investing platform will be automatically opted into voting at AGMs. Customers of Interactive Investor, until now have had an option to opt into an online capability which allows you to vote in AGMs. Now, though, they are providing a free service which automatically opts investors into voting in the AGMs

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Interactive Investor

Interactive Investor IPO – what you need to know…

Interactive Investor is considering an IPO in the near future according to sources quoted by Sky News, The Evening Standard and the Daily Mail. Interactive Investor is backed by US Private Equity firm JC Flowers and has grown organically and through acquisition, in recent years though it has also sold divisions that it felt no

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Is it worth claiming Β£100 to switch your ISA to Interactive Investor?

Interactive Investor offering Β£100 cash back if you switch to it’s ISA account. Investment platform Interactive Investor is well known for its flat fee no-nonsense approach to trading and investing, which has earned it a loyal and sizeable customer base. However, the firm is currently offering a special promotion designed to entice existing ISA investors

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Interactive Investors acquires EQi

Online dealing and investing platform, Interactive Investor has been on the acquisition trail splashing out Β£48.50 million on the purchase of a book of retail customers from Equiniti. The acquisition will lift Interactive Investor’s assets under administration by Β£5.0 billion to Β£50.0 billion and will increase the businesses customer base from 350,000 to 400,000. Meaning

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Interactive Investor

Interactive Investor Simplifies Pricing For Investors

The UK’s number two direct consumer investment platform is looking to offer better value to consumers and a clearer pricing plan. Interactive Investor – one of the largest direct consumer investment platforms in the UK – is moving to simplify its pricing structure. The changes, which will come into effect from October 1st will, they

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What is Interactive Investor’s Super 60 and should you invest in it?

In light of recent events in the fund investing world, it appears that picking funds, is as hard as picking stocks. So can Interactive Investor’s Super 60 pick winners? Investment platforms tend to feature specific funds, so here we take a look at Interactive Investor’s Super 60 Investment platform, Interactive Investor launched its Super 60

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Interactive Investor Buys Alliance Trust Savings

Interactive Investor has bought Alliance Trust Savings in a deal worth around Β£40 million. The deal represents the latest step in II’s drive to expand and follows its acquisition of Trustnet Direct last year and TD Direct Investing in 2016. It comes after months of speculation about the destination of Alliance’s struggling savings platform which

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Capital at Risk
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