IG net trading revenue expected 9% higher despite lower marketing spend in the first half of 2018

IG has posted a pre-close trading update today showing an expected increase in net trading revenue of 9% versus the same period last year.

What’s interesting about this is that this is in addition to the spread betting brokers operating costs being 7% lower, which IG states as being down to advertising and marketing costs being lower.

Marketing and advertising are one of the biggest costs for any online CFD broker globally, you can see what various brokers have spent on marketing versus their revenue here, (it’s about 14%).

One might say that the FCA’s clampdown on welcome bonuses and leverage has been beneficial to IG, who have never actually offered welcome bonuses or excessive margin to clients.  The bonus cap has essentially, added a barrier to entry for smaller and start up forex broker to onboarding new clients as bonuses were a powerful tool to entice new customers.

With bonuses no longer being a conversion tool for IGs competitors, traders, that perhaps before would use another broker could be returning to IG as their primary broker and not putting a significant amount of business through a secondary account.

The IG share price opened higher this morning, but is now fairly flat on the news, suggesting the market was expecting steady gains.

The full announcement from IG can be found here or read our IG review here.

 

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