WiseAlpha Customer Reviews & Expert Rating

Home > Reviews > WiseAlpha

WiseAlpha Customer Reviews

Vote for this provider in the 2025 Good Money Guide Awards by leaving a review.πŸ†

4.7

213 Good Money Guide users have given this provider a review rating of 4.7 out of 5 based on their genuine experience.

Excellent85%
Very good7%
Average5%
Poor2%
Terrible1%

Making the corporate bond market accessible to all

24th February 2025

Thus far I have a IFISA into which I have transferred previous years’ ISA balances and this provides me, as a high-rate taxpayer, with an excellent way of getting a higher and relatively low risk return on my capital; you know exactly what you are going to get if you hold your bond to maturity as long as the company doesn’t default. I chose to make my own selection of bonds though the platform will do that for you should you wish according to your risk tollerance. Fees seem reasonable and reduce as a percentage of funds invested as you increase the size of your portfolio.

Would be even better if interest was paid on any cash balance.

Quentin Brodie Cooper

Easy to use platform for investing in corporate bonds

24th February 2025

WiseAlpha is a very easy platform to invest in fractional corporate bonds so you can spread your investment over more companies. Being able to invest via ISAs and SIPPs is a great addition to the WiseAlpha platform.

Steven Fell
Verified

Great Investments Made Easy

24th February 2025

I really like being able to invest in the Bond market with WiseAlpha because it is so easy to manage my investments.

Wayne Thompson

Fractionalised high-yield bonds in ISA & SIPP

24th February 2025

Access to wide range of fractionalised high-yield corporate bonds. Now available in ISA and SIPPs. Excellent way to diversify and derisk your portfolio.

Great platform UX and customer service

Nick Gall
Verified

Bond yields

24th February 2025

Great opportunities given access to all range of investments for everyone with clear financial plans

Adrian Laws

Innovative provider opening up the bond market to retail investors

24th February 2025

WiseAlpha is the first provider (as far as I am aware) offering retail investors access to corporate bonds, which traditionally have been restricted to institutional investors only. With their recent introduction of the IFISA, this has become a great tool in the slightly more sophisticated retail investor’s toolbox. It is great for diversifying and gives you more control compared to a broad ETF. Their platform is quite simple and intuitive to use which is good for first time bond investors, but I think a bit more functionality would be welcomed. Customer service is responsive and helpful. Overall, quite pleased with the offering.

One suggestion would be to create a research hub where each bond issuer would be analysed in more details (e.g. historical financials, ratios, KPIs, breakdown of debt outstanding) – things you would easily find on Google/Yahoo Finance (but a lot of bond issuers are not public companies). For rated bonds, it would be great to have easy access to rating agencies reports.

Stanislav Nikolov
Verified

IFISA available

24th February 2025

Now that the IFISA is available I’m making full use of WiseAlpha. Over the past three years I’ve kept my investment low to avoid taxation. It’s allowed me to become familiar with the fractional bond market and get a feel for the terms and returns available. An interesting addition to my investments.

Rod Willott

Be you own Fixed Income Manager

24th February 2025

An easy to use and intuitive platform that enable you to access the institutional bond market through fractional bonds and materially increase the yield not normally available to retail investors. Happily investing and banking coupons since 2018

Mr Kenneth Bailey

Great way ro grow capital

24th February 2025

Been using Wisealpha since 2018. A great way to build wealth and hassle free. I like the ability to invest my money where I choose.

Merlin Godwin

Now available as an ISA

24th February 2025

The only way I know to be able to invest in fractional bonds that would otherwise be unaffordable.

And now available as an ISA which makes it more tax efficient and was very easy to transfer over my existing holding into the ISA through bed and ISA overnight with no costs or loss of income.

Christopher Styles
Verified

A+ for Fractional bond ISA

24th February 2025

This is a really product the only fractional bond ISA I have seen, very easy to use and a really low entry point at only Β£100, also has a robo investor that does the investing and reinvesting for you.

Ian Blight

WiseAlpha

24th February 2025

It has been thanks to WiseAlpha that the closed door on access to investing in the corporate bond market has been opened. It’s a game changer for self investors and removes another choke on individuals giving more choices and opportunities for a broader range of investments. WiseAlpha have show an abundance of innovation and a progressive outlook to achieve this, no doubt a great deal of tanacity as well.

David Blake

The Best Investment Platform

24th February 2025

I believe WiseAlpha is one of the best investment platforms, manly for long term investment. As long as you compound your interest and leave it for long time, you will have the best result in the end.

Simon Simao-Maya

Great alternative investment

24th February 2025

Easy to use and can invest in bonds with small amounts

Amrik

Amazing platform for democratising bonds & super easy to use

24th February 2025

I have a general account with WiseAlpha. I find the market platform to be very easy to understand and simple to use. All relevant information is clearly displayed, along with important news items to make both investing & understanding the investment easy to do. Once invested, the dashboard shows a real-time view of your portfolio and provides a clear view of gains, accruals and future payments. If customer service is needed, staff have always been quick to respond and very helpful.

Samrand Salih
Verified

Affordable and simplified investments

24th February 2025

I have a bonds account. I get great information that is digestible for a lay person who has never bought bonds before. The dashboard is really simple. The information about each company is really informative and if i have any questions i pretty much get same day response. This platform has given me good confidence to buy into a sector (bonds) that previously would have felt beyond me in confidence and probably perceived understanding. There is no jargon to wade through. And there is an information overview or deep dive company info. Which suits all level of bond buyers. So whilst, i am a total novice. I do feel there’s everything on the dashboard to grow my knowledge to make informed and confident investments.

Julie aldred
Verified

Democratising bonds

24th February 2025

Democratising and simplifying another asset class

William Townsend

We need more like this

24th February 2025

Clear interface, abundant selection, understandable and simple pricing. I don’t expect anything more from an investment platform. Wishing the team continued success!

Zoltan Csordas

Great diversifier

24th February 2025

Great way to access corporate bonds. To diversify my portfolio and earn attractive interest rates.

Sam
Verified

Simple, intuitive, value

24th February 2025

The corporate bond market remains extremely difficult for everyday investors to access, I certainly did not believe I could invest in this asset class until WiseAlpha. It’s reliable, clear and simple to use in terms of corporate bonds with a good range of companies that you can diversify you portfolio with. Exactly what investors of all stages should want if you are looking to allocate a small section of your portfolio to high yielding bonds.

Jacky lai
Verified

WiseAlpha Expert Review

Expert Review
Wisealpha

Name: WiseAlpha

Description: WiseAlpha is an online investment platform that enables UK investors to invest in fractional corporate bonds. Its aim is to make bonds – which traditionally were only accessible to large institutional investors due to high minimum transaction levels (Β£100k+) – more accessible to private investors.

Is WiseAlpha a good bond broker?

For those looking for more adventurous bond investments, WiseAlpha lets you invest in bonds with high minimum deposits you wouldn’t ordinarily be able to access.

Pros

  • Extensive high-yield bond access
  • Good educational material
  • Open to retail and sophisticated investors

Cons

  • OTC product
  • No FSCS coverage
  • Higher risk than listed bonds
  • Pricing
    (4)
  • Market Access
    (4)
  • Online Platform
    (4)
  • Customer Service
    (4)
  • Research & Analysis
    (4)
Overall
4

WiseAlpha launches β€œfirst ever” High-Yield corporate bond ISA

Bond trading platform WiseAlpha has launched a High-Yield Corporate Bond Innovative Finance Individual Savings Account (IF ISA). The new product allows users of the platform, which allows retail traders to directly trade in fractions of corporate bonds, to make tax-free gains on their investments in high-yield bonds. Like standard ISAs, IF ISAs allow savers to

Read More Β»
WiseAlpha opens to retail investors

Fractional bond platform WiseAlpha opens to retail investors

Bond investment platform WiseAlpha has opened up its marketplace to retail investors, in what it hailed as a β€œwatershed moment”. In a statement, the platform said it now offers retail investors access to β€œthe entire pool of Sterling corporate and government bonds”. WiseAlpha CEO Rezaah Ahmad said: β€œBonds are not just for institutional investors. β€œThe

Read More Β»
WiseAlpha Launches SSAS

WiseAlpha SSAS Launch targets company execs on bond platform

WiseAlpha, a start-up investment platform which offers retail investors access to fractions of corporate bonds, has launched its own Small, Self-administered Pension Scheme (SSAS) service. Readers interested in trading fractional bonds can open a WiseAlpha SSAS by downloading and completing an application form off the firm’s website. A SSAS is a pension trust set up

Read More Β»
WiseAlpha is Crowdfunding Again

WiseAlpha’s latest crowdfunding round surpasses Β£350,000 target

WiseAlpha, a start-up digital marketplace for corporate bonds, has shot past its current crowdfunding target of Β£350,000. The company has raised Β£412,430 so far on Crowdcube, or 117% of its target for the funding round. Investors in the round will be issued equity convertibles, with shares in the company issued at a future date. In

Read More Β»
Rezaah Aahmad

Fractional Bond Investing With Rezaah Ahmad CEO of WiseAlpha

Bonds are all the rage at the moment and can be an excellent addition to anyone’s portfolio. However, compared to mainstream investments they often get overlooked as you have traditionally needed big pockets to get involved. WiseAlpha has been pioneering the concept of fractional investing making corporate bonds more accessible. As it’s been nearly five

Read More Β»

WiseAlpha raises another Β£1m via crowdfunding site Seedrs

WiseAlpha, a fintech startup dedicated to fractional bond trading and ownership has announced a new fundraising round, via the crowdfunding platform Seedrs. Unlike equities bond markets are not easily accessible to retail investors. Bonds are often denominated in units of 100,000 dollars, pounds or euros and bond issuers have traditionally focused on institutional investors, rarely

Read More Β»
Rezaah Aahmad

Rezaah Ahmad, CEO of WiseAlpha explains how and why his platform allows private clients to invest in previously unattainable high-yielding corporate bonds

Life is pretty unfair really. All the (seemingly) best stuff is reserved for people with the most money. And finance is no different. If you’re taking out a massive mortgage for an eight-bed, detached mansion on a private estate you can borrow at interest rates that are lower than for an ex-local studio flat. When

Read More Β»
Scroll to Top