The Good Money Guide is a global guide and comparison site for investing, trading and currency accounts, products, services and markets. Through in-depth expert guides, client reviews, interviews, news, views and analysis we aim to help clients choose the most appropriate financial service provider and investments for their needs.
“We have two decades experience in the investment industry and through our network of experts, analysts, comparison tools, guides, news, reviews and interviews are able to connect investors to the most appropriate brokers and financial service providers.
Richard Berry, Founder – Good Money Guide
How Our Methodology & Quantitative Scoring Works
When we include providers on the Good Money Guide you can be sure that we have full faith in their products and services. In this guide, we explain how we review, test and compare each provider and how our ratings are scored. Review Methodology When we review a provider, we aim to answer these key
How Customer Reviews on Good Money Guide Work?
Customer reviews are one of the most powerful ways to build trust and improve conversion rates , especially in financial services, where credibility and transparency matter most. Research shows that 93% of consumers say online reviews influence their purchasing decisions, and displaying positive reviews can increase conversion rates by up to 270%. On the Good
How To Win A Good Money Guide Award
One of the most common questions we are asked by financial service providers entering the Good Money Guide Awards is “How can we win?” So, in this guide, I’ll explain how our awards work and how your firm can stand a better chance of winning one. 1. Enter or nominate To be eligible for a
How We Make Money
Any company can display their customer reviews left on its review page and reply to them for free. We only include companies that we have tested, interviewed the senior management, have a good reputation within the industry and with their customers, or do something really different. We will often include big brands so they can
FAQs
If you see our “Good Money Guide Recommended” badge on a provider website it means we have thoroughly reviewed and tested them and would be comfortable recommending them to others.
Our methodology for recommending providers:
Before we feature or recommend a provider on Good Money Guide, we conduct a series of due diligence including:
- Expert testing – so that we can produce written and video reviews we test all the accounts we feature thoroughly. We always open live accounts with real money and test in live environments, and we also directly talk to the product developers who can highlight features most people are unaware of. Find out more about how we test providers.
- CEO interviews – we interview the CEO’s from the companies we feature. This gives some great insight into why a company was founded, how it is run and sometimes, most importantly, the culture and ethos.
- Data analysis – we compare pricing, market access and combine this with the scores from our awards survey to give search provide a unique score
- Regulation – we always ensure they are regulated by the appropriate financial services regulator (in the UK this is the FCA).
- Customer reviews – all providers featured ask their customers to tell us what they think of a provider for our annual awards.
Good Money Guide Award winners are based on votes and reviews left by customers during the voting period. Our awards are free to enter and free to win, and any brand may enter.
You can read more on how to win a Good Money Guide award here.
We take a variety of steps to ensure that only genuine customer reviews show up on Good Money Guide, including moderation, turning off reviews and free replies for all brands.
You can read more on how our customer reviews work here.
We have a set methodology for ranking and reviewing providers that ensures customers can clearly measure one account against another.
You can read more about how our methodology & quantitative scoring works here.
It is free to have a customer review page and for brands to reply to customer reviews. Brands can also be featured in our comparison tables on a paid basis.
You can read more about how we make money here.
Good Money Guide Experts
Richard Berry
Richard founded the Good Money Guide (previously Good Broker Guide) in 2015 and has been a broker for 20 years most recently at Investors Intelligence and previously a multi-asset derivatives broker at MF Global (Man Financial). Richard started his career working as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson) after interning on the NYMEX oil trading floor in New York and London IPE in 2001 & 2000.
Jackson Wong
Jackson has over 15 years experience as a financial analyst. Previously a director of Stockcube Research as head of Investors Intelligence providing market timing advice and research to some of the world's largest institutions and hedge funds. Expertise: Global macroeconomic investment strategy, statistical backtesting, asset allocation, and cross-asset research. Jackson has a PhD in Finance from Durham University.
Darren Sinden
Darren is a veteran of the financial markets with almost 36 years of experience under his belt. He has worked in trading, sales, analytical, and research roles, he has been a regular guest & commentator on financial television channels and publications. During his career, Darren has been fortunate to act for and advise major hedge funds and investment banks as well as HNWI. Darren analyses the markets using a blend of technical and fundamental analysis
Edward Sheldon
Based in London, Edward is an investment writer whose clients include a broad range of financial services firms located all over the world. Prior to launching his own investment writing business, Edward spent 15 years working in private wealth management and institutional asset management, both in the UK and in Australia. Edward holds a Commerce degree from the University of Melbourne, as well as the Investment Management Certificate (IMC) and the highly-regarded Chartered Financial Analyst (CFA) qualification.
Michael Hewson
Michael Hewson has over 30 years of experience in the financial markets and brings a wealth of expertise and a passion for stock market analysis to the Good Money Guide podcast. As the former Chief Market Analyst at CMC Markets, Michael led a talented team of in-house analysts, providing daily insights, research, and market commentary to both retail and institutional investors and traders as well as being regulatory featured on the mainstream financial media worldwide like the BBC and Bloomberg.
Liz Edwards
Liz Edwards is a freelance editor and writer who's specialised in personal finance for a decade. Liz led the editorial team at the financial comparison site Finder for 6 years, during which the team earned multiple awards including 3 content awards in 2024. Before that, she was a senior editor at the consumer champion Which?, where she worked for 20 years, writing and commissioning reviews, guides, comparisons and investigations to help consumers make better decisions.
As seen in:
Comment and analysis from Good Money Guide has been featured in mainstream financial media such as the Financial Times, Reuters & The Daily Mail. For a full list of our press mentions or to request a comment, see our press section.
