The Good Money Guide is a comparison site for investments accounts and services. Through in-depth expert reviews, client reviews, interviews, news and views we aim to connect clients to the most appropriate financial service provider for their needs.

The Good Broker Guide was founded in 2015 by Richard Berry and changed it's name to Good Money Guide in 2018 to cover a wider variety of financial service providers. Richard has been a broker for 20 years most recently at Investors Intelligence and previously a multi-asset derivatives broker at MF Global (Man Financial). Richard started his career working as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson) after interning on the NYMEX oil trading floor in New York and London IPE in 2000.

Jackson Wong PhD contributes to our analysis and education guides. Jackson has over 10 years experience as a financial analyst. Previously a director of Stockcube Research as head of Investors Intelligence providing market timing advice and research to some of the world largest institutions and hedge funds. Jackson’s expertise includes global macroeconomic investment strategy, statistical backtesting, asset allocation, and cross-asset research. Jackson has a PhD in Finance from Durham University.

Nick Kingsbury is an advisor following his mentorship through the Accelerator Academy. Nick sold his own software and consultancy company in the mid-1980s. He then spent eight years at the venture capitalist 3i as global sector head for software and internet investments. From 2011 to 2015 Nick chaired the board of Accumuli plc, an AIM listed cyber security specialist. Nick currently sits on the board of three early-stage stage fintech companies and is a partner at Partner at Amadeus Capital.

What We Do & Who We Do It For

Our objective is to present the best pricing, accounts and compare the features that are important to traders. By comparing the key features we can offer a quick way to compare the best choice therefore allowing traders to make an informed choice when choosing a new or switching providers. Sponsored and featured brokers sometimes appear first but we also include brokers we do not have financial relationships with. We provide independent comparisons and may receive a form of compensation for including some companies in the tables.

For institutional clients, we provide access to prime brokerage key contacts through prime-brokers.net

How We Make Money

This is import to both us and you.  First thing first though. It doesn't matter how big a company's pockets are, you can't just pay to be featured on the Good Money Guide. We only include companies that we have either used ourselves, know the senior management, have a good reputation within the industry and with their customers or do something really different. We will often include big brands so they can be compared to alternative disruptive providers.

Our objective is to be balanced, and champion providers that excel in customer service and innovation.

Inclusion in our comparison tables is at our absolute discretion. In fact, we often turn down providers and include many others we do not have commercial agreements with.

Providers may pay a monthly fee to be featured in the comparison tables.

Good Money Guide Awards

Our awards are based on the broker reviews traders leave for their brokers as well as.

  • Our personal experiences in dealing with them
  • Customer feedback in reviews, in person, online and anecdotally
  • Overall reputation within the industry and approach to customer service

We ask traders to rank their broker based on a broker's:

  • Trading platform
  • Customer service
  • Mobile apps
  • Spreads and pricing
  • Market range
  • Trade execution speed

How We Rank & Compare Trading & Investment Accounts

Our methodology for default rankings include industry expert’s direct experience and is also based on (but not limited to) the below:

  • Pricing and spreads
  • Margin requirements
  • Trading platforms available
  • How long a broker has been established
  • Added value services such as research, news, signal and charting
  • Balance sheet, financial visibility such as LSE listed, customer client funds protection
  • Markets and order types available
  • Payment and withdrawal methods
  • Private client and corporate services available
  • If it is available to overseas clients, translated websites and foreign speaking staff
  • Overall service and reputation in the industry

The data gathered is sourced from the broker's official websites and often collaborated directly with the broker.

Margin and spread information are updated on a monthly basis.