Multi-asset investment platform eToro has launched a new recurring investments feature, allowing users in the UK, Europe, and UAE investors to automatically buy stocks, ETFs, and cryptoassets at regular intervals.
The new functionality is designed to support long-term investing habits, enabling users to set up automatic buy orders on a weekly, bi-weekly, or monthly basis. With minimum investments starting from just $25, the feature allows up to $5,000 per transaction and a total monthly limit of $25,000.
According to eToro’s Retail Investor Beat survey, 45% of respondents said they use recurring investments to stick to a consistent investment plan that fits their budget. Others cited time savings (41%), avoiding the stress of market timing (29%), and the benefits of dollar-cost averaging (25%) as key motivations.
Tuval Chomut, Chief Solutions Officer at eToro, said: “The launch of recurring investments is part of our mission to empower long-term investors and reduce the emotional impact of market volatility. By automating contributions, investors can remain consistent and focused on their goals.”
Recurring investments are available in a phased rollout across 20 European countries, including the UK, France, Germany, and Sweden. Users in the Netherlands can currently only access recurring plans for stocks and ETFs, with crypto support to follow. The feature excludes CFDs, SmartPortfolios, and CopyTrading products. ETF investments are not currently supported in Switzerland, while crypto is unavailable for recurring purchases in Belgium and the UAE.
This release follows other recent updates to eToro’s platform, including new portfolio tools and local currency accounts for UK and EU users, aimed at reducing foreign exchange fees when investing in domestic stocks.
With over 40 million users across 75 countries, eToro continues to evolve from a trading platform into a comprehensive investment ecosystem. The addition of recurring investments strengthens its appeal to passive and long-term investors seeking a simple, automated way to build wealth over time.
There are a couple of things to watch out for, though, when you set up a regular investment for small amounts, if you do not have enough funds in your account balance, this will trigger payments from your card, which will incur deposit fees, that could quickly eat into your investments.
Plus, at the moment, you can only set up weekly regular investments, which is a little more limiting compared to other brokers that let you set up regular investments like InvestEngine and Lightyear.
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