How We Make Money

Any company can display their customer reviews left on its review page and reply to them for free.

We only include companies that we have tested, interviewed the senior management, have a good reputation within the industry and with their customers, or do something really different. We will often include big brands so they can be compared to alternative disruptive providers.

Good Money Guide is also a commercial business that aims to help people choose the best financial service provider for their needs and charges brands in the following ways.

If you click on the outbound links in the comparison tables or review pages companies may pay us in one of the below ways:

• Pay per click – companies pay us a fee every time you click on a link from our website to theirs.
• Cost per acquisition – companies pay us a fee every time we introduce a customer.
• Revenue share or rebate – we receive a percentage of the revenue generated from accounts introduced.
• Fixed fee – a company pays us a fixed fee for being featured in the comparison tables.
• Sponsorship – we host summits, events and awards that are available for brands to sponsor

These types of agreements are called performance-based marketing. It is one of the most efficient forms of advertising, as companies only pay us for results. It means that providers can reduce their marketing spend and therefore the fees they charge customers.

The fees and commissions you pay your financial service provider are not affected by what a firm pays us for featuring them in the comparison tables.

Our objective is to be balanced, and champion providers that excel in customer service and innovation.

Inclusion in our comparison tables is at our absolute discretion. In fact, we often turn down providers and include many others we do not have commercial agreements with.

We do not run third party advertising networks on the Good Money Guide, as they are far too easy for spammers, scammers and unscrupulous advertisers to infiltrate. We maintain complete control of the financial service providers that are promoted.

You can see the differnt levels of service we offer below: