Best UK Stocks & Shares ISA Accounts Compared & Reviewed

Find the perfect stocks and shares ISA for you. Our comparison table lets you quickly compare key aspects like account fees, and shows what thousands of customers think of the providers.

Our experts chose the best stocks and share ISA accounts based on:

  • User feedback: We analysed over 30,000 votes and reviews in the prestigious Good Money Guide annual awards
  • Unbiased, real-world testing: Our team tests each ISA provider with real money to ensure you have a seamless and user-friendly experience
  • In-depth feature comparison: We conduct a thorough comparison of features, highlighting those that make each ISA provider stand out from the competition
  • Exclusive insights from the top: Our exclusive interviews with provider’s CEOs provide insider perspectives and valuable information to help you make informed choices

Find the perfect investment ISA for you – our table lets you quickly compare key aspects like account fees, and shows what thousands of customers think of the providers.

Best UK Stocks & Shares ISA Accounts Compared & Reviewed
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    What is a stocks and shares ISA?

    A stocks and shares ISA is a smart way to invest your money and grow your wealth tax-free. Think of it like a regular investment account, but with a key perk – you keep all your profits, because they’re shielded from the taxman. So that’s more money in your pocket.

    Fun fact: Our latest research in July 2025 shows that nearly 70% of Brits want to invest more in their stocks and shares ISAs. 

    Stocks & shares ISAs are available to UK residents aged 18 and over. If you’re under 18, you can still get started with a junior ISA. Since the rules changed in April 2024, you’re allowed to open multiple stocks & shares ISAs and pay into as many as you want in a tax year, as long as you don’t pay in more than the annual ISA allowance.

    You can invest up to £20,000 each tax year in a stocks and shares ISA, or across several ISAs. This is your annual ISA allowance, and it covers both cash ISAs and stocks and shares ISAs. So, if you have several ISAs, you can invest a total of £20,000 across all of them in a single tax year.

    Is A Stocks and Shares ISA worth it? – Weighing Up the Pros & Cons

    Yes, stocks and shares ISAs are an excellent way to invest with tax-free profits, but there are limitations and risks. Let’s explore the key advantages and potential drawbacks:

    Pros

    • Tax efficiency. With a stocks & shares ISA, all your investment gains and income are completely tax free. Over time, this could save you hundreds, or even thousands, of pounds in tax.
    • Potential for high returns. A stocks & shares ISA gives you access to a diverse range of investments, like shares, funds, investment trusts, ETFs, and bonds. Historically, these assets have delivered significantly higher returns than cash savings over the long term. For instance, UK shares have averaged around 5% annual real returns (adjusted for inflation), according to the Barclays Equity Gilt Study.
    • Flexibility. Stocks & shares ISAs are designed with flexibility in mind. You can create a portfolio tailored to your financial goals and risk appetite. Plus, your money remains accessible whenever you need it.

    Cons

    • Contribution limits. You can invest up to £20,000 per tax year in stocks & shares ISAs. Any excess must go into other accounts like a general investment account or SIPP. The allowance resets annually and can’t be carried forward.
    • Risk of loss. Your returns aren’t guaranteed. The performance of your ISA depends on its underlying investments, which can fluctuate. While long-term returns are typically strong, the value of your investments can fall.
    • Impact of withdrawals. With most ISAs, withdrawing funds and replacing them in the same tax year will count toward your annual allowance. However, “flexible ISAs” let you do this without affecting your limit.

    What Industry Experts Think of Stocks & Shares ISAs.

    "A Stocks & Shares ISA allows investors to save up to £20,000 free from tax on income and capital gain with the flexibility to withdraw money whenever it is needed. Investors also have the freedom to choose which investments to include in their ISA, whether shares, funds, investment trusts and bonds."

    Stocks & Shares ISA Returns Calculator

    How long would it take you to become an ISA millionaire? Based on your expected returns in the stock market, compare this against what you would earn if your money was in a cash ISA earning 5%.
    When using this ISA calculator, please take into consideration that you get tax relief only on up to £20,000 a year.

    Selected Value: 5 %
    Selected Value: 5 years
    How much you have paid into your ISA.
    How much profit your ISA has made over the years.
    We’ll send the results to your email for easy reference.

    👀 Spoiler alert: It would take around 20 years to build a pot of £1m with expected returns of 7%. However, with the same monthly contributions of £1,666 and a starting balance of £20,000 it would take an additional 5 years to reach £1m in a cash ISA earning 5%.

    Please note these returns do not incorporate account or underlying investment fees. Past performance is no guarantee of future results.

    Best Performing Stocks & Shares ISA

    The best performing stocks and shares ISA portfolio we cover has been Moneyfarm with returns of 84.3% over the last five years.

    Experts say you should plan to invest in an ISA for at least 5 years so here we look at the best performing managed stocks and shares ISAs over the last 5 years.

    However, the best-performing ISA funds that DIY investors are buying have all performed better. One of the most popular exchange-traded-funds on InvestEngine is the Vanguard S&P 500 (VAUG) which has returned 96.12% in the last five years.

    So, whilst managed accounts are great for getting you started, you can get better returns if you select your own funds. However, it is worth noting that managed stocks and shares funds contain bonds as well as stocks, which is designed to reduce risk and generate income.

    Best Investment ISA Transfer Offers

    Best ISA Transfer Offers & Cash Back Deals

    Hargreaves Lansdown currently has the best stocks and shares ISA transfer offer on the market where you can get up to £3,000 cashback and also be in with a chance of winning £50,000 in their prize-draw.

    It’s worth noting that all these stocks and shares ISA offers come with minimum qualification criteria attached, so please check the providers’ websites for the individual terms.

    Stocks & Shares ISA providerISA Offer TypeMax ValueTerms
    Hargreaves LansdownCash back£3,000Minimum transfer of £10,000
    Hargreaves LansdownPrizedraw£50,000Need to top up by £3,500
    Interactive InvestorFree Trades£100ii cover the first £100 of your trading fees when you open an ii ISA.
    Interactive InvestorRefer-a-friend£200Your friend must transfer or fund their account with at least £5,000
    MoneyfarmCashback£1,000Must remain invested for 2 years.
    Charles Stanley DirectCashback£1,500Min £20,000 transfer
    AJ BellRefer-a-friend£100Amazon gift card for accounts over £10,000
    AJ BellExit fees covered£500£20,000 min transfer.
    InvestEngineRefer-a-friend£200Bonus allocated randomly.

    What are ISA incentive offers, and why do providers offer them?

    Incentives are special deals or offers ISA providers use to attract new customers to open ISAs with them, or to transfer their ISA savings from another provider.

    Transferring an ISA does not count as opening a new one. Outside transfers, you are only allowed to contribute to one ISA per tax year.

    Incentives can be nice additions, but should not be the main reason to consider opening an ISA with a provider. Other more important considerations include the fees they charge you, and where they are invested.

    What is ISA season and why is it important?

    ISA season describes the period that runs from around January to May when ISA providers launch offers and deals to attract new customers to open an ISA with them before the old UK tax year ends on 5 April, or to open an ISA with them for the new tax year beginning on 6 April.

    ISA allowances work on a ‘use it or lose it’ basis. If you don’t use up your allowance, currently £20,000, before the end of the tax year (5 April) you can’t roll any unused allowance over to the next tax year (starting 6 April). However you do get a fresh allowance at the start of each new tax year.

    ISA allowances are the amounts you can save tax free in an ISA ‘wrapper’, so called because it wraps your savings in a product where it can grow without you paying any tax on the gains.

    Pros and cons of switching ISA accounts

    Before transferring your ISA you should make sure that you are getting a better overall deal and that any additional fees of reduced coverage will not outweigh the ISA welcome offer.

    Pros:

    • Transferring an ISA does not count as opening a new one
    • You can switch to a provider charging less and save money
    • A different ISA provider may offer better-performing investments
    • You could benefit from ISA season switching incentives

    Cons:

    • The provider you leave may charge switching fees and/or exit fees
    • You may not have access to as many funds as before
    • Potentially higher costs to manage your account
    • The performance of your investments may not be as good

    Best UK Stocks & Shares ISAs for Beginners

    If you’re a beginner and just starting to invest in an ISA, the longer you have before you’ll need the money, the more risk you can take because you have time to ride the market dips.

    We currently rank Wealthify as the best stocks and shares ISA for beginners because, as a robo-advisor, it makes all the investment decisions for you. All you have to do is take their questionnaire and the app or website will suggest which portfolio is best for your investments.

    You can also set up regular investment deposits and payday, which are automatically added to your portfolio. This is an excellent way to form good investing habits to ensure that you contribute to your ISA without having to think about it.

    A few other robo-advisors like Dodl and Moneyfarm also offer managed ISAs with tools and quizzes to guide you towards your ideal portfolio – but also access to individual shares. So when you have a bit more confidence, these can give you more flexibility.

    When you become a more experienced investor and are comfortable picking your own stocks and funds, DIY platforms like AJ BellHargreaves Lansdown and interactive investor will give you more flexibility.

    Beginners
    Dividend Stocks

    Best Stocks & Shares ISAs For Income

    Adding dividend-paying stocks to your portfolio is a great way to potentially profit from share price rises and income payments.

    Dividends are cash payments companies distribute to shareholders from their profits and when held in an ISA, dividend income is completely tax free. To collect dividends within an ISA, you can either invest in dividend-paying shares or choose dividend-focused funds.

    As such, we rate Hargreaves Lansdown (HL) is the best stocks and shares ISA for dividend investing. HL gives you the most data, research and tools for buying and comparing high dividend-yielding shares.

    HL is the largest investment platform in the UK. This means you get access to a vast range of domestic and international dividend-paying stocks as well as a wide range of dividend-paying funds. You can find UK dividend-paying funds by filtering funds for “UK Equity Income” funds.

    Best UK Stocks & Shares ISAs for Children

    A junior ISA (JISA) is a tax-efficient investment account available to under-18s in the UK. With this type of ISA, family and friends can save money on behalf of a child. JISAs have an annual allowance of £9,000.

    Hargreaves Lansdown also offers the best stocks and shares ISA for children with its Junior ISA product, which is now free and lets you invest in a wide range of shares, funds, bonds and ETFs. 

    It’s a great way to get your children interested in investing early as you can buy them a selection of their favourite brands like Nike, Apple, Roblox and even Manchester United.

    The key difference between a junior ISA and an adult ISA is that when you pay into a JISA the money is locked away until the child turns 18. 

    Children Investing
    Private Pensions

    Top Stocks & Shares ISAs for Over-50s

    If you’re aged over 50, it’s wise to take less risk with your ISA investments as you start to consider your income in retirement. Providers say that investments ISAs are best left for five years so there is still plenty of time to make potential investment gains before retiring.

    If you’re looking for a managed ISA, you may want to consider the products offered by Moneyfarm and Wealthify. Both offer a range of lower-risk investment plans that may be suitable for those aged over 50.

    For self-managed ISAs, providers like HL and AJ Bell offer a range of stocks and funds that may match your needs.

    A self-managed ISA may be your best option if your goal is to generate dividend income within your ISA. With this type of ISA, you can aim to build a portfolio of income-generating investments. Best of all, income within the ISA will be tax free.

    Best Stocks & Shares ISAs for Ethical & ESG Investors

    Ethical investing still focuses on financial gains but also considers environmental, social, and corporate governance (ESG) factors. It’s sometimes called “sustainable investing”, “socially responsible investing”, or “ESG investing” and helps you align your investing with your values.

    Two ethical ISA providers we recommend are:

    • Nutmeg. Invest ethically by choosing its Socially Responsible plan for your ISA. Its socially responsible portfolios let you investment in ESG-focused companies and bond issuers.
    • Wealthify. Its Ethical plan means you can invest in five plans where your investment is in organisations committed to having a positive impact on society and the environment.

    Or you can build your own ethical ISA through a DIY platform. HL, AJ Bell, and interactive investor (ii) all offer a wide range of ethical funds and ETFs that can be purchased for an ISA.

    What is esg investing

    The Importance of FCA Regulation

    All UK stocks and shares ISA providers must be regulated by the Financial Conduct Authority (FCA). The regulator ensures ISA platforms are properly capitalised, treat customers fairly and have robust compliance systems.

    At Good Money Guide we feature only FCA-regulated stocks and shares ISAs, meaning your funds are protected by the Financial Services Compensation Scheme (up to £85,000).

    Three key things to know about how you’re protected:

    1. Stocks & shares ISAs are regulated by the FCA and your funds are protected if the platform gets into financial difficulty.
    2. Your investment ISA is covered up to £85,000 if the platform or broker goes bust.
    3. If your ISA doesn’t perform well, you’re not covered for losses.

    Stocks & Shares ISA Rules & Allowances

    The rules for investing with your Stocks & Shares ISA allowance are as follows:

    • Eligability. UK residents aged 18 or over can open an ISA.
    • Annual limit. You can invest a maximum of £20,000 per tax year across all your adult ISA accounts. For example, if you invest £5,000 in a cash ISA during the year, only £15,000 can go into your stocks & shares ISAs.
    • Withdrawals: You can withdraw your money from a stocks & shares ISA at any time. However, replacing funds in the same tax year counts towards your annual allowance, except with “flexible” ISAs.

    How Do Stocks and Shares ISA Work?

    You can either pick your own shares or have a professional do it for you.

    A stocks and shares ISA lets you put your money into a wide range of investments, including:

    Don’t want to decide what to invest in? You can buy into a pre-built portfolio from a robo-advisor.

    You can also invest your money in ethical investments. Most managed ISA accounts have ethical portfolios and self-select ISA providers publish a list of ethical funds to make it easy to choose.

    There are also limits – for example, you can’t use an investment ISA to trade derivatives.

    How Many Stocks and Shares ISA Accounts Can You Have?

    You can open and contribute to as many stocks and shares ISAs as you want during a tax year (currently 6 April 2024 to 5 April 2025).

    The ISA rules changed in April 2024, and now you can open and pay into several ISAs in the same tax year, as long as you don’t pay in more than the annual limit of £20,000 across all of them.

    ISA providers always advertise switching and new customer ISA offers around March, so that’s a good time to open a new ISA, ready for the new tax year. Timing matters, so opening an ISA as early as possible in the tax year also means your money can be invested longer.

    However, overall you can have as many stocks and shares ISAs as you like, and you may decide to change the type of ISA you pick over time. One year, you might decide to put all your ISA allowance into a managed ISA account like Weathify, if you don’t have time to manage your investments. The next year, you might decide to open an ISA with interactive investor if you felt like this was the year to pick your own shares. Or you can split the allowance across several accounts of the same type, or across different types – stocks and shares ISAs and cash ISAs.

    If you think the stock market is going to perform badly, you could put at least some of your £20,000 annual ISA allowance into an interest-paying account with a cash ISA, with Raisin, for example.

    The tax year runs from 6 April to 5 April – after the 5 April ISA deadline, you receive a new £20,000 allowance.

    More than £20,000 to invest? You can either invest it in another type of account such as a general investment account or a SIPP, or wait until the next tax year to invest it in ISAs.

    If you have a substantial amount of savings to invest, you may want to consider making a large upfront contribution to make use of your ISA allowance.

    But if you have a lower level of savings but a high level of income, you may want to consider making larger regular contributions into your ISA.

    Types of Stocks and Shares ISA

    The two main types of investment ISA:

    • Self-select stocks & shares ISA (pick your own investments/DIY)
    • Managed investment ISA (investment experts managed your portfolio)

    Self-Select Stocks & Shares ISA

    A self-selected investment ISA puts you in complete control of choosing your investments, monitoring their performance and managing your portfolio.

    ISA providers like HL, ii and AJ Bell cater to DIY investors. Through them, you can invest in a wide range of individual shares, bonds and funds that you pick yourself. However, even though these DIY platforms can’t offer advice, they do provide some tools investors need to manage their own portfolios, like stock screeners, best buy lists and regular market commentary.

    If you want advice on what to buy and sell through a DIY ISA platform, Bestinvest offers paid-for advice services which will provide recommendations on what to buy and sell for your portfolio.

    The main advantage of using a DIY platform is that you’re likely to have more choice in terms of investment options. Typically, these kinds of platforms offer access to a wide range of shares, funds, ETFs, and bonds. They’re typically considerably cheaper than managed accounts. For instance, even one of the most expensive DIY ISAs, HL, charges 0.45% a year, whereas, one of the cheapest managed ISAs, Wealthify, charges 0.6%

    Who are DIY ISAs Suitable for?

    • Investors who are interested in the financial markets and want to pick their own investments
    • Experienced investors or those prepared to take on a higher level of risk
    • Those who have time to manage their money

    Managed Investment ISAs

    A managed investment ISA means a team of investment experts will make all the decisions about where your money goes. Providers like Wealthify, Moneyfarm and Nutmeg have a range of ready-made investment portfolios which they run on behalf of investors. These are made up of a selection of bonds, shares and funds across different regions and risk levels.  They’re designed to provide relatively consistent returns but are still ultimately linked to the overall economy and stock market performance.

    With these managed ISA platforms, you can slightly adjust the risk you’d like to take by filling in the platform’s suitability questionnaire. This will determine if the product is suitable for you based on how much risk you’re prepared to take.

    Managed platforms are generally best if you’re a beginner investor. With a managed platform, you don’t have to worry about choosing your own investments as the provider will do that for you.

    Managed ISA products are well suited to those who don’t have the time to manage their own investments. With managed products, you can get set up in minutes and you don’t need to spend time researching investment opportunities.

    The main advantage of using a managed platform is that it’s generally easier to construct an investment portfolio. Typically, you can set up a portfolio within minutes. On the downside, you’re likely to have fewer investment options to choose from.

    Who are Managed ISAs Suitable for?

    • Beginner investors and those who don’t want to manage their own portfolios
    • Those who don’t have the time to manage their own investments
    • Those who want slightly less risk

    Understanding Stocks and Shares ISA Fees

    Stocks & shares ISA usually come with fees and charges. Here are the main ones to watch out for:

    • Account fee. Providers charge this annual or monthly fee to hold your ISA account.
    • Dealing fee. This is a commission charged every time you buy and sell something in your ISA.
    • Exit fee. This is the cost of transferring out your ISA.

    Account Fees

    If you’re investing through an online platform or fund supermarket, the first fee to look out for is the “platform” or “custody” fee. This will be either a flat fee, which tends to be more cost-effective for large sums of money, or a percentage of the value of your shares/funds.

    The more expensive a platform, the more added value it should offer. For instance, AJ Bell charges 0.25% for its ISA, but you have to pick your own investments. Whereas, Wealthify charges 0.6%, but it picks your investments for you.

    Dealing Fees

    • Fees for for buying and selling investments can range from £0 to over £15. If you hold funds, you’ll also pay an annual management charge to the fund manager.
    • If you’ve opened your account via a financial adviser there will be advice fees to pay.
    • Fees can change over time. Make sure you regularly review the fees you’re paying to ensure your ISA provider is cost-effective.

    Exit Fees

    You can transfer your stocks & shares ISA to another provider, but an exit fee might be payable. There are two ways you can transfer your ISA:

    1. “In-specie” transfer. With this option, all your investments move to the new provider.
    2. Cash transfer. Your investments are sold and the proceeds moved to the new provider. This can be quicker but you risk missing out on share price gains whilst your money isn’t in the market.

    Are Stocks & Shares ISAs Better than Cash ISAs?

    Stocks and shares ISAs can potentially make you more money than cash ISAs as historically they have performed better, but they come with more risk.

    Cash ISAs give you safety by eliminating investment risk, as your money is held in an interest-paying account. While current interest rates on cash ISAs are relatively high (you can often find market-leading rates with Hargreaves Lansdown Active Savings) they still lag behind inflation. This means the rising cost of living could outpace the interest you earn, gradually reducing the real value of your savings over time.

    You can see in this chart from Schroders, that generally investing in shares outperforms investing in cash most of the time.

    Are Stocks & Shares ISAs better than cash ISAs

    The highest interest-paying cash ISAs usually make you lock your money away for a fixed period meaning you can’t access it if you need it. With a stocks and shares ISA you can access your savings faster.

    Cash ISAs are good if you value security over getting higher returns, as your money is protected from fluctuations in the market.

    In general, you can make more money with a stocks and shares ISA if you’re willing to take on more risk. Stocks and shares ISAs mean you’re exposed to more volatility in the short and medium term, but could earn larger returns in the long term.

    You shouldn’t invest money that you’re likely to need in the short term in a stocks & shares ISA – it’s best to view these as long-term investments. In the short term, ISA investments can fluctuate in value meaning that you may not get back what you invested if you withdraw your money soon after depositing it.

    Withdrawing from Your Stocks and Shares ISA

    A key advantage of stocks & shares ISAs is being able to withdraw your money at any time. It’s normally easy but you may have to sell your investments first which can take a few days.

    When Can You Withdraw Money from a Stocks and Shares ISA?

    You can withdraw money from stocks and shares ISA anytime, as long as you’ve sold or liquidated your investments.

    However, think before you take money out as, with most stocks & shares ISAs, if you withdraw money and then put it back into the ISA in the same tax year, it will count towards your annual allowance.

    If you want to make regular withdrawals from a stocks & shares ISA, you may want to consider a “flexible ISA”. This type of ISA enables you to withdraw money and then put it back into the ISA in the same tax year without impacting your ISA allowance. Most stocks and shares ISAs aren’t flexible but CMC Invest offers a flexible ISA.

    Can You Transfer Your ISA Instead of Withdrawing Cash?

    Yes. Transferring old stocks & shares ISAs into a new account can be a smart move. When your accounts are consolidated, it’s easier to manage your money.

    Generally speaking, transferring an old ISA to a new account is a straightforward process. Usually, it’s simply a matter of applying for a transfer with your new provider. The new provider will contact the old provider and begin the transfer. Once the transfer is complete, you can invest the money in your new ISA. Usually, it’s completed within a few weeks.

    If you want to transfer an ISA, here’s what you need to know:

    • Transfers can be made as cash or stock
    • Transfers don’t count towards your annual ISA allowance
    • You can transfer an ISA as many times as you like, but you might pay an exit fee
    • ISAs can’t be transferred to someone else
    • Not all ISA providers allow partial transfers

    Junior ISAs automatically get switched to adult ISAs when the account holder turns 18.

    Stocks & Shares ISA FAQ:

    No – as with any investment, you could end up with less money than you originally invested.

    Fund performance is constantly changing. This means that the best-performing funds today may not be the best-performing funds next week or next month.

    Identifying the best-performing funds is generally an easy process, however. For example, if you want to find the best-performing funds on Hargreaves Lansdown, simply navigate to the “Funds” page and then filter funds by sector so that you’re comparing the performance of similar funds. Then hit “Search”.  Once the list of funds is generated, you can sort them by discrete performance or cumulative performance. If you sort the funds by cumulative performance, you can find the best-performing funds over 3 months, 6 months, 1 year, 3 years, and 5 years.

    It’s important to remember when picking shares to invest in that past performance is not an indicator of future performance. So, a fund that has performed well in the past may not necessarily perform well in the future.

    Here’s how to buy shares so you can get the best value investment options for your money.

    Any dividends you receive on shares held within an ISA are tax-free.

    This article contains affiliate links which may earn us some form of income if you go on to open an account. However, if you would rather visit the stocks and shares ISA provide via a non-affiliate link, you can view the product pages directly here:

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