Best UK Robo-Advisors Compared & Reviewed

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Want to build a long-term investment portfolio but don’t know where to start? Robo-advisors may be a great choice for you.
These take the guesswork out of investing by matching your financial goals with pre-built portfolios of ETFs or funds. Since it’s all automated, robo-advisors are much cheaper than traditional wealth managers.

Good Money Guide has put the UK’s top robo-advisors to the test, analysing and ranking them based on hands-on experience.
All our picks are regulated by the FCA, so you can invest with confidence

Compare Our Top-Rated UK Robo-Advisors Of 2024

Robo AdvisorFeesGIAISAPensionJISALISAGMG RatingMore Info
IG Robo Advisor0% – 0.5%✔️✔️✔️
(4.7)
See Portfolios*
Capital at Risk
Wealthify Robo Advisor0.6%✔️✔️✔️✔️
(4.5)
See Portfolios
Capital at Risk
Moneyfarm Robo Advisor0.75% – 0.35%✔️✔️✔️✔️
(4.4)
See Portfolios
Capital at Risk
Nutmeg Robo-Advisor0.75% – 0.25%✔️✔️✔️✔️✔️
(4.2)
See Portfolios
Capital at Risk

Our Picks Of The Best Robo-Advisors

✔️Here’s how the Good Money Guide team chose the best UK robo-advisor accounts:

  • Analysis of over 30,000 votes and reviews in the annual Good Money Guide awards
  • Hands-on, deep dive into the robo-advisor platforms with our own money
  • Detailed comparison of the stand-out features
  • Our exclusive interviews with the robo-advisor CEOs and senior management

Summary:

  • IG: Simple, low-cost robo-investing with smart portfolios
  • Wealthify: Best overall robo-investing platform 2024
  • Moneyfarm: Excellent choice of risk-based portfolios
  • Nutmeg: Best UK robo-advisor 2023

IG: Simple Low-Cost Robo-Investing With Smart Portfolios

👍 Featured👍

IG

3.9
Customer rating: 3.9/5 (677 reviews)

  • Investments: 5 pre-made portfolios
  • Account types: GIA, ISA, Pension
  • Costs: 0.5% 

Capital at risk

IG Smart portfolios are a great way to invest in pre-made managed portfolios with one of the UK’s largest investing and trading platforms.

IG Smart Portfolio have been developed in conjunction with Blackrock, and let you invest in series of five smart diversified investment style portfolios including stocks, bonds and commodities that range from conservative through to aggressive risk/reward.

IG’s robo advisor offering are cheaper than other robo-advisors, follow the well tested Blackrock investment style in diversified portfolios.

IG Review
Good Money Guide Recommended 2024

Name: IG

Description: Founded in 1974 as Investors Gold Index, then IG Index, now just “IG” is one of the world’s largest margin trading brokers. IG offer CFDs, FX and Spread Betting (in the UK) alongside share trading and prime brokerage to over 313,000 active clients and offers 17,000 tradable markets. IG also recently introduced physical share dealing and smart portfolios for longer-term investors.
69% of retail investor accounts lose money when trading CFDs and spread bets with this provider.

Is IG a good trading platform?

Yes, IG provides an excellent all-round trading and investing brokerage service. IG pioneered online trading and financial spread betting for private clients and remains not only one of the largest online trading platforms, but also one of the best. IG stands out through deep liquidity, high market range and excellent added value such as trading tools and analysis.

Pros

  • Vast range of markets
  • Excellent liquidity & DMA equities
  • Listed on the London Stock Exchange

Cons

  • Customer service can be slow
  • No DMA futures trading
  • Still charges inactivity fee
  • Pricing
    (4.5)
  • Market Access
    (5)
  • Online Platform
    (5)
  • Customer Service
    (4)
  • Research & Analysis
    (5)
Overall
4.7

Wealthify: Best Robo-Investing Platform 2024

🏆Award Winner🏆

Weathify

4.6
Customer rating: 4.6/5 (2,553 reviews)

  • Investments: 5 pre-made portfolios
  • Account types: GIA, ISA, Pension, JISA
  • Costs: 0.6% 

Wealthify, part of the Aviva Group, won “Best Robo-Avisor” in the 2024 Good Money Guide Awards as it lets you invest in either an original portfolio of investments from the UK and overseas or choose an ethical investment plan made from a blend of environmentally and socially responsible investments.

Wealthify Review
Good Money Guide Recommended 2024

Name: Wealthify

Description: Wealthify is a digital wealth manager or “robo-advisor” that offers low-cost pre-made portfolios through their Original or Ethical investment plans. Wealthify is now owned by Aviva, and customers can set their own risk/reward threshold and invest through a general investment account, stocks and shares ISA, junior ISA or pension.
Capital at risk

Is Wealthify good for investing?

Yes, Wealthify is a great investment option for people who want a simple, low-cost investment account. They offer pre-made diverse portfolios to invest in where you can set your own goals, risks and potential returns. Fees are low at 0.6% of your portfolio value, but there are also investment costs of on average 0.16% for original plans and 0.7% for ethical plans. Fees do drop to 0.3% above £100k for pensions though.

Pros

  • Owned by Aviva
  • Simple investment options
  • Low-cost

Cons

  • Cannot buy individual shares
  • Pricing
    (4.5)
  • Market Access
    (4)
  • Online Platform
    (5)
  • Customer Service
    (5)
  • Research & Analysis
    (4)
Overall
4.5

Moneyfarm: Excellent Choice Of Risk-Based Portfolios

Moneyfarm

4.4
Customer rating: 4.4/5 (232 reviews)

  • Investments: 7 pre-made portfolios
  • Account types: GIA, ISA, Pension, JISA
  • Costs: 0.75% to 0.6% 

Moneyfarm is a very simple way to invest and offers guidance from experienced professionals backed by ongoing digital investment advice so you can feel confident about your investments.

Moneyfarm Review
Good Money Guide Recommended 2024

Name: Moneyfarm Review

Description: Moneyfarm is a digital wealth manager that aims to make personal investing simple and accessible. It was launched initially in Italy in 2012 by Italian bankers Paolo Galvani and Giovanni Dapra and entered the UK in 2016 and has big-name financial backers such as Allianz Global Investors, Cabot Square Capital, United Ventures and Poste Italiane.

Is Moneyfarm any good?

Yes, Moneyfarm is more of a digital wealth manager rather than a robo-advisor as the portfolios are put together by investment managers, rather than automatically. The automation, as it where, is fine-tuning your portfolio to match your risk/reward choices. As opposed to other robo advisors you can also top-up your portfolio with individual shares and ETFs.

  • Investments: 7 pre-made portfolios
  • Account types: GIA, ISA, Pension, JISA
  • Costs: 0.75% to 0.6% 

Fees: Moneyfarm charges 0.75% to 0.6% up to £100k then 0.45% to 0.35% over £100k. Moneyfarm investing account fees are scaled between 0.75% for accounts between £500 and £50,000, then above £100k are 0.45% to 0.35%. Average investment fund fees are 0.2% and the average market spread when buying and selling is 0.10%.

Pros

  • Easy to use
  • Low fees
  • Diverse portfolios

 

 

Cons

  • High £500 minimum investment
  • 0.75%* account fee is relatively high
  • No individual US shares available
  • Pricing
    (4)
  • Market Access
    (4)
  • Online Platform
    (5)
  • Customer Service
    (5)
  • Research & Analysis
    (4)
Overall
4.4

Nutmeg: Best UK Robo-Advisor 2023

Approved by Nutmeg on the 11 September 2023

Nutmeg

4.4
Customer rating: 4.4/5 (629 reviews)

  • Investments: 5 investment styles are made up of 34 individual portfolios
  • Account types: GIA, ISA, Pension, JISA, LISA
  • Management fee: 0.75% to 0.45% 

Capital at risk. Tax treatment depends on your individual circumstances and may change in the future

J.P. Morgan owned Nutmeg won our award for best robo-advisor in 2023, 2022 and 2021 as they offer one of the simplest ways to start investing with either a standard account, stocks and shares ISA or pension. Nutmeg can also be credited with leading the way in taking managed investing online.

Nutmeg Review
Good Money Guide Recommended 2024

Name: Nutmeg

Description: Nutmeg were among the first digital wealth managers set up in the UK, known as “robo-advisors”. Despite the term robo-advisors being used, it is an investment team that makes the investment decisions. The term robo-advisors refers more to taking the process of building a diverse portfolio automatically online.
Capital at risk. Tax treatment depends on your individual circumstances and may change in the future.

Is Nutmeg any good for investing?

Yes, Nutmeg is very easy and low-cost way to invest in a range of diverse pre-made portfolios created by experts and are part of J.P. Morgan.


  • Investments: 5 investment styles are made up of 34 individual portfolios
  • Account types: GIA, ISA, Pension, JISA, LISA
  • Management fee: 0.75% to 0.45% 

Fees: Nutmeg charge 0.75% for their managed portfolios which drops to 0.35% for balances over £100k. For their fixed allocation portfolios, they charge 0.45% dropping to 0.25% for balances over £100k. For all portfolios, there is an addition charged by the investment fund manager of around 0.2% and the market spread on buying and selling portfolios is currently between 0.04% and 0.09%. More information on fees and products can be found here.

Pros

  • Great for beginners
  • Risk-based funds
  • Socially Responsible Portfolios

Cons

  • High £500 minimum investment
  • 0.75%* account fee higher than Wealthify
  • Cannot invest in individual shares
  • Pricing
    (4)
  • Market Access
    (3.5)
  • Online Platform
    (5)
  • Customer Service
    (5)
  • Research & Analysis
    (3.5)
Overall
4.2

What Is A Robo-Advisor?

A robo-advisor is an investment platform that automatically invests your money in a pre-made portfolio of diverse investments. These allow you to invest in a small selection of ETFs or funds. These are normally repackaged with friendlier names than the original basic underlying fund.

The product range that you can invest in using a robo-adviser is not as broad as if you were investing with a human wealth manager. As technology simplifies the choice to the basic risk and ethical options, a broader fund is offered rather than individual investment choices.

To invest with a robo-investor, you will have to pick which funds you like in their portfolio and assign some of your long-term investment portfolio to it.

Robo-advisors are not actually robots. The portfolios have been chosen by investment managers and given risk and geotags so that the choices you input on the website are matched to appropriate investments.

For example, robo-advisor Wealthify builds its client portfolios by allocating to low-cost ETFs, whilst rival Nutmeg offers fixed allocations to a range of funds based on risk appetite. These are then regularly rebalanced based on the price performance of the underlying assets.

Robo-advisors are suitable investment accounts for those that don’t want to make their own investment decisions and are happy to buy into a pre-made portfolio of diverse investments through a general investment account, stocks and shares ISA or pension.

Is Investing With A Robo-Advisor A Good Ddea?

Robo advisors are most appropriate for beginners who are new to investing. They provide a quick, cheap and simple way to set up long-term investment accounts like stocks and shares ISAs or private pensions.

Pros & Cons Of Robo-Investing

Pros

  • Cheap – robo-advisors are a form of passive fund management as they invest in trackers called ETFs (exchange-traded funds). These need less human interaction from a fund manager, which makes them cheaper investment products.
  • Low minimum investment – you can invest as little as £1 with a robo-advisor when you open an account
  • Easy – robo-advisors have pre-made diverse portfolios meaning you buy a range of investments in different countries, markets and sectors in one go. This means that if you are not an experienced enough investor to pick your own investments, the platform does it for you.

Cons

  • Lack of choice – you cannot invest in individual shares. With robo-advisors you can only buy into pre-made portfolios. Whilst some robo-advisors like Wealthify allow you to increase or decrease your risk/reward ratio of a portfolio, if you want to buy shares in a specific company you need a share dealing account.
  • No advice – even though robo-advisors like to call themselves digital wealth managers, they are unable to provide advice or recommendations on what to buy or sell, or even provide guidance on what to do in a bear market. If you want advice on your investments, you need a traditional wealth manager.
  • Cost – despite robo-advisors being cheaper than wealth managers, they are still more expensive than DIY investment platforms. For example, the cost to hold ETFs with AJ Bell is 0.25% capped at £3.50 per month, compared to the cheapest wealth manager Wealthify, which charges 0.6%. Of course, with DIY investment platforms, you have to choose your own investments, whereas robo-adviors are more expensive because they do the hard work for you.

✔️ We Only Recommend FCA-Regulated Robo Advisors

All robo-advisors that operate in the UK must be regulated by the FCA. The FCA is the Financial Conduct Authority. They ensure UK digital wealth managers are properly capitalised, treat customers fairly and have sufficient compliance systems. 
Not only are  our top picks FCA-regulated, but you are also protected by the FSCS (Financial Services Compensation Scheme).

What Is The Cheapest Robo-Advisor?

If you are investing under £10,000 IG’s Smart Portfolios are the cheapest robo-advisor with account fees of just 0.5%. There are also no fees for portfolios above £50,000.

Robo advisor costs are based on the size of your investment portfolio with them. There are generally no dealing fees for when you buy and sell funds within the platform. The current costs for starting out with less than £10,000 on some of the best robo-advisors platforms in the UK are:

  • IG – 0.5%
  • Wealthify – 0.6%
  • Nutmeg – 0.75%
  • Moneyfarm – 0.75%

Investing with a robo-advisor is cheaper than a traditional wealth manager as the process is automated, but there are still fees and costs to consider including:

  • Account fee – charged as a percentage of the funds you hold on account
  • Ongoing fund management charges – this is charged on top of your account fee and is the cost the fund manager charges for managing the ETFs and funds in your portfolio.
  • Exit fees – in some cases you are charged a fee for withdrawing funds. However, this is less common with robo-advisors
  • Dealing fees – this is the cost charged every time you buy and sell an investment. However, these are less common now as robo-advisors become more competitive

Robo-advisor fees also depend on the level of investment as the more you invest the lower your fees will be. This comparison table of robo-advisor fees below outlines the key differences between the provider’ costs:

Investment amountMoneyfarmNutmeg Fully Managed PortfolioIGWealthify
Up to £10,0000.75%0.75%0.50%0.60%
£10,001 – £50,0000.60%0.75%0.50%0.60%
£50,001 – £100,0000.50%0.75%0.50%0.60%
£100,000 +0.35%0.35%0.0%0.60%
Average investment fund fee0.200.19%0.15%0.16%

Annual cost of investing

(Including average fund fees but excluding market spread which varies among platforms)

MoneyfarmNutmeg Fully Managed PortfolioIGWealthify
Up to £10,000£95£94£50£76
£50,000£415£470£50£380
£100,000£855£940£50£760

Which UK Robo-Advisor Has The Best Returns?

Our analysis shows that Nutmeg’s portfolios perform best, however, all the returns were pretty average relative to a global tracker!

Here you can compare the performance of four of the most popular robo-advisors – Nutmeg, Wealthify, IG, and Moneyfarm.

Comparing the long-term returns of different robo-advisors isn’t easy. This is due to the fact that not all companies provide access to the latest performance data. For instance, InvestEngine does not show historical data and Wealthify doesn’t list Jan-Dec calendar performance data on its website. When I called them up they said they didn’t have it.

To standardise the data, we looked at the returns from the different providers in each calendar year between 2019 and 2023. This allowed us to obtain five-year performance figures.

Below, we reveal the annual performance for each robo-advisor provider. We also show how much a £1,000 investment in each product would have grown over the five-year period.

Nutmeg

For Nutmeg, we have focused on its ‘fully managed’ portfolios. Here, it has 10 portfolios with different risk levels where level 1 is conservative and level 10 is aggressive. Performance net of fees is listed below.

Risk level12345678910
20235.26.46.98.28.79.710.411.312.212.6
2022-5.4-8.6-10.4-12.2-13.2-12.6-11.6-11-10.5-9.6
20210.11.83.25.37.59.912.715.418.119.6
20200.83.14.45.26.26.26.46.47.07.2
20191.25.37.49.011.112.815.117.018.418.7
£1k would have grown to£1,024£1,075£1,108£1,147£1,197£1,262£1,347£1,423£1,502£1,549

With this robo-advisor, £1,000 in the most aggressive portfolio at the start of 2019 would have grown to £1,549 by the end of 2023.

Wealthify

For Wealthify, we have focused on its ‘original’ funds (it also offers ethical funds). Here, it has five different funds with different risk levels. Performance net of fees is listed below.

Risk levelCautiousTentativeConfidentAmbitiousAdventurous
20234.76.27.89.411.3
2022-11.2-10.8-10.3-9.4-9.1
20210.53.76.79.712.8
20202.73.94.95.15.1
20196.49.411.914.417.1
£1k would have grown to£1,021£1,117£1,211£1,307£1,405

With this provider, £1,000 in the most aggressive portfolio would have grown to £1,405 over the five-year period.

Moneyfarm 

For Moneyfarm, we have focused on its seven non-ESG managed portfolios. Performance net of fees is shown below.

Risk level1234567
20234.66.77.6910.311.512.4
2022-8.1-9-9.3-9-11.5-11.7-12.3
2021-1.52.75.88.811.313.916.6
2020-0.223.32.94.96.36.3
20192.96.69.511.714.616.519.8
£1k would have grown to£972£1,084£1,168£1,240£1,306£1,389£1,464

Here, £1,000 invested in the highest risk option with their robo-advisor would have grown to £1,464.

IG

As for IG’s robo-advisor products, it has five ‘Smart Portfolios’. Performance before fees is listed below.

Risk levelConservativeModerateBalancedGrowthAggressive
20234.368.910.812.5
2022-5.6-9.4-11.4-11.9-12.2
2021-0.43.48.813.518.2
20202.07.49.211.410.9
20193.610.014.117.019.4
£1k would have grown to£1,036£1,173£1,308£1,444£1,546

With IG, £1,000 invested in the Aggressive fund would have grown to £1,546 before fees. Fees are 0.72% per year.

Robo-Advisors Vs DIY Investing – Weighing Up The Returns

From our robo-advisor portfolio analysis, Nutmeg was the winner. Over the five-year period to the end of 2023, its highest risk fully managed fund produced the best returns with an £1,000 investment growing to £1,549.

However, while Nutmeg’s robo-advisor product delivered attractive returns, it’s worth pointing out that a £1,000 investment in a basic global tracker fund would have most likely produced significantly higher returns.

Here’s a look at the returns for the iShares Core MSCI World UCITs fund for the same period.

YearReturn (%)
202323.9
2022-18.0
202121.9
202015.9
201927.8
£1k would have grown to£1,834

The figure of £1,834 is before fund and platform fees. However, it is significantly higher than the figures from Nutmeg and the other robo-advisors.

This suggests that for those seeking high long-term returns, investing in this kind of fund through a low cost platform such as Interactive Investor could be a good option.

Robo-Advisors Vs Wealth Managers

The main difference between robo-advisors and wealth managers is that with a robo advisor, the process is automated. The underlying service is the same – they both help you invest in funds that track the stock market. The underlying portfolios of those who invest with a robo-advisor and a wealth manager will actually look quite similar.

The difference is that with a robo advisor, you do it all online, by inputting your preferences into a website. With a wealth manager, you can decide what to invest in via face-to-face meetings, phone calls or video chats.

The obvious difference is that robo-advisors are not human however they are an alternative or extension to the services provided by IFA’s and wealth managers rather than direct competitors to them. However that might change in the future as automated systems become more intelligent and autonomous.

Robo-Advisor FAQs:

No. There are no guarantees with investing or any Robo-Advisors will be any more or any less successful than wealth managers. Most robo-advisor portfolios track the stock market, so if the stock market (FTSE 100) goes up you make money, if it goes down you lose money.

Robo advisors make money by charging customers a percentage of the money they hold in their portfolio. 

Yes, you can lose money when investing with a robo-advisor. As with all investing it is possible to get back more than you put in if the investments in your portfolio underperform. As robo-advisors generally invest in ETFs that track the performance of stock markets and sectors your returns are linked to how well the stock market is doing as a whole.

No. Cryptocurrency is a very high-risk asset class and robo-advisors in the UK are for low to medium-risk investing in the long term. It is possible that some shares, and ETFs in a robo-advisor portfolio may have exposure to companies that are involved in the cryptocurrency sector though.

No. Robo-advisors do not offer SIPP accounts becuase you cannot invest in individual stocks to choose your own investments. If you want to save and invest for your retirement they do offer private pension accounts.

This article contains affiliate links which may earn us some form of income if you go on to open an account. However, if you would rather visit the robo-advisors via a non-affiliate link, you can view the product pages directly here:

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