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WiseAlpha
Average rating:  
 63 reviews
Mar 25, 2020
by Guillaume on WiseAlpha

Great way to diversify your portfolio! It's great being able to access corporate bonds at a fraction of the minimum ticket size usually required by wealth managers.

I've been using WiseAlpha's platform for over 2 years now and can absolutely recommend the product! The team is first-class too, very responsive and customer-focused.

Mar 23, 2020
by simon on WiseAlpha

I was fed up with low interest rates on savings accounts and came across this platform and gave it a go. Haven't looked back and I think it's a great concept. Definitely recommend it.

Mar 23, 2020
by Oliver W on WiseAlpha

Definitely recommend this platform - I find it very easy to use and accessible. They provide a great investment service and when I've needed them, the customer service has been great too.

Jun 20, 2019
by Vin Chinnaraja on WiseAlpha

At last we do not have to rely on paltry interest on savings for income. It is also liberating that we can invest in corporate bonds for income without having to commit a significant amount of money.



Platform is easy to use and I have already been recommending friends and family onto the platform.

Jun 20, 2019
by Anil on WiseAlpha

Highly recommend, everything I asked for and more!

May 2, 2019
by dan on WiseAlpha

Absolute game changer

May 2, 2019
by Timi on WiseAlpha

Great for Investing Beginners

Apr 30, 2019
by damon kendrick on WiseAlpha

it has offered what one would normally not be, a platform to invest in all sorts of bonds from new as well as existing SME's. Excellent service.

Apr 30, 2019
by Radu Acsinia on WiseAlpha

Excellent platform that provides easy and convenient access to a very lucrative market.

Apr 30, 2019
by Andrei on WiseAlpha

Great investment opportunities as the platform gives you access to premium corporate bonds with nice returns.

Apr 30, 2019
by Remy on WiseAlpha

In today’s overcrowded and complicated fintech market WiseAlpha cuts through the noise and complexity to offer an easy as you like investing platform. I’d recommend for all consumers.

Apr 30, 2019
by Tiago on WiseAlpha

Business model wise I consider it to be very good. It allows to have access to corporate bonds that would not be possible for the typical investor. The possibility to automatically diversify is also very welcoming.

I would like to see a new mobile app in the future.

Apr 29, 2019
by Sam Ponniah on WiseAlpha

Absolutely fantastic company, recommend highly!

Apr 29, 2019
by James on WiseAlpha

What a great idea! Loved it and will recommend to friends

Apr 29, 2019
by Stephen on WiseAlpha

WiseAlpha allows small retail investors to easily invest in quality corporate bonds, which I believe offers better rates and relative credit risk than other debt investment platforms (e.g. P2P lending). Customer service has been great when I've spoken to them, it's ISA-ready, and user experience is very good. Highly recommended.

Apr 29, 2019
by Kate McGeever on WiseAlpha

Highly recommend, a simplistic and user-friendly platform which has allowed me to grow my investment portfolio. Everything is clearly outlined and it is reassuring to know support is at the end of the phone, without the ridiculous wait-times that other, lesser customer focused companies seem to put their clients through!

Apr 29, 2019
by JP Grace on WiseAlpha

The platform has allowed me to build a diverse portfolio of corporate bonds, without having to opt for the low return, high fee unit trusts available in the market. Easy to use website and quick and helpful responses on the occasions I have had questions about the product.

Apr 29, 2019
by Tal Stephenson on WiseAlpha

earning interest on blue chips without a stockbroker - I'm happy!

Apr 29, 2019
by Oliver on WiseAlpha

Great platform and very easy to use.

Apr 29, 2019
by Simon Reid on WiseAlpha

Outstanding platform

Apr 29, 2019
by Nick on WiseAlpha

This is a really great product bring the trading of corporate bonds to the masses. love it!

Apr 29, 2019
by Maciek on WiseAlpha

The essence of Fintech

Apr 29, 2019
by Yathavan on WiseAlpha

Great platform enabling the retail investor to get exposure to corporate bonds - hope they can scale up and open up more corporates!!

Apr 29, 2019
by Damien Le Ret on WiseAlpha

Amazing platform which offers a competitive and most needed saving tools in current low rate environment.

Apr 29, 2019
by Leandro Carvalho on WiseAlpha

Excelente investment platform. Just give it a try!

Apr 29, 2019
by Maryna Panamarova on WiseAlpha

Fantastic platform for an everyday investor: easy to use, great product!

Apr 29, 2019
by DA on WiseAlpha

Great investment platform

Apr 29, 2019
by Chris Sheppard on WiseAlpha

Brings a great opportunity to allow individual investors to access the corporate bond market previously inaccessible. Great functionality too.

Apr 29, 2019
by Nick Geatches on WiseAlpha

Improving the platform all the time; clearly outlines the offering and how to consider investment; easy to use; and access to products that have not been accessible.

Apr 29, 2019
by Nat Millar on WiseAlpha

One of the best investment platforms out there. Easy to use and great rates you just can’t get else where.

Apr 29, 2019
by Guillaume Valla on WiseAlpha

Amazing platform, easy to use and access to rates you wouldn't see elsewhere as an everyday investor.

Online Platform: 5/5
Customer Service: 5/5
Fees & Pricing: 5/5

Apr 29, 2019
by Joerg Bauerle on WiseAlpha

Great platform for wealth building.

Online Platform: 5/5
Customer Service: 5/5
Fees & Pricing: 5/5

Apr 29, 2019
by Richard Webb on WiseAlpha

A chance to spread investments into another good asset class, which is refreshing. Backed up by a quality team and service.

Online Platform: 5/5
Customer Service: 5/5
Fees & Pricing: 5/5

Apr 29, 2019
by casey on WiseAlpha

Nice platform online investment,an easy to understand for newbie to user,

Would highly recommend frds n family,there one thing needs to adds in the features on wisealpha invest,

I would like to suggest add on is the people auto invest on contracts on high yield bonds,to have age to stop as a

option rather keep on re-invest auto,I like auto invest very much no worries daily hard working low income people

Have a opportunity to grow this tree,if feature option add age retire age 65 can stop in auto invest or 55 age n so on,would be superb great,is the best platform for me to invest for a little income I could grow,thks wise alpha

Online Platform: Superb
Customer Service: Good
Fees & Pricing: Good

Apr 29, 2019
by Oliver Watson on WiseAlpha

The platform is great and hosts a number of products for different types of investors. It’s very intuitive and is easy to use. Thanks and keep it up!

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by Morris on WiseAlpha

A great platform giving ease of access to senior secured bonds, usually available to those entities with £100K +

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by chris on WiseAlpha

An easy to use investment platform, offering the small investor the chance to invest in high rate bonds normally out of reach . A regular and changing range of bonds gives plenty of opportunities.

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by scott lane on WiseAlpha

Easy to use & a great variety of investment options as well as sound advice!!

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by Ahmed on WiseAlpha

Liking the addition of company debt to my portfolio.

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by Oliver Walker on WiseAlpha

It's made investing in corporate bonds much more accessible and affordable.

Online Platform 4/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by Leonard Burger on WiseAlpha

Great platform that allows everyday investors access the corporate bond market which provides for great returns at lower risk (relative to higher risk investing). Easy to us, good UX and constantly improving itself.

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by Sebastien on WiseAlpha

This is a great platform, easy to use and there is good customer service. There is always something to improve but so far, so good.

Online Platform 4/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by Anil on WiseAlpha

Great platform, highly recommend!

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by Amrik on WiseAlpha

So easy to invest and use.

Online Platform 5/5
Customer Service 5/5

Apr 29, 2019
by Tim on WiseAlpha

Great idea to allow the average person to invest in corporate bonds, easy to use website and great communication.

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by S Muir on WiseAlpha

Given the full valuation of the stock market, it is good to have a sound alternative investment. Interest payments are from larger/safer companies than you can access via p2p platforms. These Bond investments would not otherwise be available to the retail market in the low amounts that I seek to invest. I am able to get good diversity across my bond investments, which means they mature at different times and provide and allow me to spread my credit risk.

Online Platform 5/5
Customer Service 5/5

Apr 29, 2019
by Nitin Patel on WiseAlpha

Great investment opportunities

Online Platform 5/5
Customer Service 5/5

Apr 29, 2019
by Nhan San on WiseAlpha

Have been using the service for last 6 months including IFSA.



The app works flawlessly and really easy to navigate.

sign up process and funding account was a simple process.



Questions raised in the app chat function gives easy access to customer service and questions are answered timely.



The robowise works well and for all investments you can see the monthly returns.

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by Theo van den berg on WiseAlpha

Very good returns and amazingly easy to get started.

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by Nikhil Mukhi on WiseAlpha

Love these guys... they're making top level corporate bonds available to the everyday investor... The best risk-to-return ratio of any investment class I know, and they do it simply and inexpensively.

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by Stephen on WiseAlpha

Starting with log in. Quick with mobile phone unique pin. Sounds lengthy but it’s instant and i’m Very happy with security.

In account dashboard it is obvious and uncluttered.

Easy to see money invested and very easy to see future returns.

And there are no direct fees. Instead it’s just a nominal share of the interest. Which is incredibly good value compared to other Bond providers.

And I like the information available on each bond available which helps me make an informed choice

Online Platform 5/5
Customer Service 5/5

Apr 29, 2019
by Geoff Nicholson on WiseAlpha

Excellent easy access to financial investments not usually open to small amounts of money. Clear information and instructions.

Apr 29, 2019
by George on WiseAlpha

Amazing product

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by Joyce on WiseAlpha

The best financial product site going, so easy to view and complete trades.

Online Platform 5/5
Customer Service 5/5

Apr 29, 2019
by Andrew Everingham on WiseAlpha

WiseAlpha's market is well laid out, with a good range of investment options not available elsewhere below a 50K minimum. I've only ever had to access customer service via livechat and found this to be responsive, with the operator always solving the issue for me first time. I have recommended this service to others and have no doubt I'll continue to use this service.

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by KALPESH on WiseAlpha

First and foremost it democratise Fixed Income Investment products to the private investor, then WiseAlpha gives you a digital platform that allows you all the information you need to make a informed decision on the type of product you want to invest in and final the execution & communication through the process is excellent.

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 29, 2019
by nick on WiseAlpha

Gives easy access to an asset class usually only available to funds. This allows you to select your own risk tolerance. I was able to invest small amounts in bonds that required minimum £100k investments.

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 26, 2019
by David on WiseAlpha

This unique web based company offers a access to corporate bonds that usually requires a stockbroking intermediary. works great too!

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 26, 2019
by Harsh Dhul on WiseAlpha

Good platform with wide variety of investment options with varied risk and interest rates.

Online Platform 5/5
Customer Service 5/5

Apr 26, 2019
by Mark Gamble on WiseAlpha

A great platform ~ the first time I've had fun investing seem to give good advise too!

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 26, 2019
by Andrea on WiseAlpha

WiseAlpha is a very simple platform, with moderate fees, which allows investments in corporate bonds which are naturally not available to retail investors. Those investments do bear a risk.

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 26, 2019
by Chris Roberts on WiseAlpha

Great easy to use platform, nice helpful staff.

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

Apr 26, 2019
by Sean Bagguley on WiseAlpha

A great concept giving easy access to senior secured loans/bonds which would only normally be available to the corporate world! Backed by a very user friendly platform and outstanding customer service.

Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5

What is WiseAlpha?

WiseAlpha is an online investment platform that enables UK investors to invest in fractional corporate bonds. Its aim is to make bonds – which traditionally were only accessible to large institutional investors due to high minimum transaction levels (£100k+) – more accessible to private investors.

WiseAlpha was founded in 2014 and received Financial Conduct Authority (FCA) authorisation in 2016. In 2016, it also launched its online platform. Today, it has over 7,000 customers.

WiseAlpha’s key products include a corporate bond-focused investment account and a Self-Invested Personal Pension (SIPP) account. It also offers an automated investment service called ‘Robowise.’

How Does WiseAlpha Work?

WiseAlpha’s platform allows private investors to buy fractional corporate bonds. These are bonds that the company has purchased from issuers and split into smaller investments. Investors do not hold the underlying corporate bonds directly.

The minimum investment amount for each fractional bond is £100 or €100 depending on the currency of the bond. This is a small minimum investment compared to other investment providers. Hargreaves Lansdown, for example, has a minimum investment size of £1,000 for corporate bonds.

Like all investments, corporate bonds and fractional corporate bonds carry an element of risk. Most corporate bonds are rated independently by rating agencies and are assigned a credit rating based on the risk of default. The higher the rating, the less chance there is of a default.

WiseAlpha's products and services are ideal for those looking to gain exposure to corporate bonds. However, the platform is only available to investors that have significant financial experience. These include high-net-worth investors, self-certified sophisticated investors, advised investors, investment professionals, and institutional investors.

WiseAlpha Bond Investing

A corporate bond is an interest-bearing debt instrument issued by a company. Bonds pay the holder (buyer) an interest rate known as a coupon rate.

Through WiseAlpha, it’s possible to gain exposure to corporate bonds issued by well-known UK companies such as Barclays Bank, Aviva, Ocado, and John Lewis via its fractional corporate bonds. It’s also possible to gain exposure to bonds issued by international companies such as Deutsche Bank, Netflix, and Burger King. In total, there are around 130 bonds on the platform at present. Most bond prospectuses are available on the WiseAlpha platform for investors.

There are other investment platforms in the UK that offer access to corporate bonds. Examples include Hargreaves Lansdown, AJ Bell Youinvest, and Saxo Markets. Some of these providers offer access to more bonds than WiseAlpha does. The key difference between WiseAlpha and these companies, however, is that WiseAlpha enables investors to invest small amounts in bonds via its fractional bonds. WiseAlpha also enables investors to diversify their bond portfolios easily with its Robowise feature.

WiseAlpha Mobile App

WiseAlpha offers a mobile app, however, it is only available to registered users. To download it, one must open an account with WiseAlpha and request access to the app.

All of WiseAlpha’s major features are available on the app. For example, an investor can deposit money and place trades through the app. However, the company is continually updating both the website and the app so there may be some differences in functionality from time to time.

WiseAlpha Pros

  • WiseAlpha makes corporate bonds accessible to private investors through its fractional bonds
  • The minimum investment size for corporate bonds is low
  • Investors can diversify their bond portfolios easily with the Robowise feature

WiseAlpha Cons

  • The platform is only available to experienced investors
  • Fees can be high relative to other investment platforms depending on the amount invested
  • There are less bonds available than on some other investment platforms
  • You can lose all your money investing in fractional corporate bonds and there is no FSCS protection

WiseAlpha Pricing, Charges & Fees

WiseAlpha offers a simple tiered approach to fees. Customers pay a service fee of:

  • 1% per year on the first £20,000 of assets
  • 75% per year on assets between £20,000 and £50,000
  • 5% per year on assets between £50,000 and £100,000
  • 25% per year on assets over £100,000

So, for example, if you held £120,000 worth of fractional bonds on its platform, you would be charged 1% on the first £20,000, 0.75% on the next £30,000, 0.5% on the next £50,000, and 0.25% on the final £20,000, which would result in an annual fee of £725 (0.60%).

The custody fee and administration of all investments are included in the service fees. However, any amounts you invest in euro fractional bonds (euro fractional bonds have 0% service fees) are not counted in the service fee tiering calculation above. You only pay fees when your interest payments are received, which equates to no up-front additional costs.

There is a fee for selling bonds prior to maturity on WiseAlpha. This is 0.25%.

Other brokers have different approaches to fees. Hargreaves Lansdown, for example, charges normal share dealing charges (£11.95 is the standard fee) for bonds that can be bought online and 1% per bond deal (£20 minimum, £50 maximum) for bonds bought over the phone. Hargreaves then charges a 0.45% annual charge (£45 maximum) to hold bonds in an account.

In some cases, WiseAlpha’s fees are cost-effective relative to other brokers. However, in other cases, they are not.

For example, if you were to invest £20,000 and split this over five bonds, WiseAlpha’s fee for the year would be £200 while Hargreaves Lansdown’s fee would be £245 (5 x £40 to buy the bonds plus an annual custody charge of £45.)

However, if you were to invest £100,000 and split this over five bonds, WiseAlpha’s fee would be £675 while Hargreaves Lansdown’s fee would be £295.

These calculations assume the bonds were purchased over the phone with Hargreaves Lansdown as many of its bonds are only available over the phone.

WiseAlpha also offers a ‘Share and Earn’ deal. There are more details on this below.

WiseAlpha Investment Account

WiseAlpha’s investment account is an account that offers exposure to fractional corporate bonds. Currently, it offers access to around 130 bonds.

One key feature of the investment account is its user-friendly dashboard. This displays an investor’s:

  • Wallet: this is cash that you can use to make further investments or withdraw from WiseAlpha into your bank account.
  • Portfolio Value: this is the estimated value of your account if you were to sell all your investments on WiseAlpha’s secondary market. The estimate includes interest earned and the price gain/loss of your investments, but does not include the sales fees due for selling securities.
  • Gain/Loss: this is the difference between the portfolio value and cost of your investments, inclusive of any cash payments and paid fees.
  • Lifetime Interest Earned: this is the interest earned by your bonds since you bought them. It includes interest that has been earned and paid as well as interest that has not yet been paid (accrued). This figure is net of paid service fees.
  • Projected Annual Interest: this is the interest your account is expected to earn in the upcoming year. This projection is gross of any service fees.

Service fees for WiseAlpha’s investment account are:

  • 1% per year on the first £20,000 of assets
  • 75% per year on assets between £20,000 and £50,000
  • 5% per year on assets between £50,000 and £100,000
  • 25% per year on assets over £100,000

There is also a 0.25% charge for selling bonds before maturity.

The key benefit of this account, relative to those offered by other providers, is that the minimum investment size for fractional corporate bonds is low. Additionally, the account is quite cost effective for those with smaller account balances. One drawback of this account, however, is that it only provides access to fractional bonds. It does not provide exposure to other asset classes such as shares, funds, and real estate.

WiseAlpha SIPP

WiseAlpha’s SIPP (Self-Invested Personal Pension) is a pension product that enables investors to allocate capital to fractional corporate bonds. A SIPP is a flexible retirement product that allows you to choose how much to save and where you invest your pension savings.

Service fees for WiseAlpha’s SIPP account are:

  • 1% per year on the first £20,000 of assets
  • 75% per year on assets between £20,000 and £50,000
  • 5% per year on assets between £50,000 and £100,000
  • 25% per year on assets over £100,000

There is also a 0.25% charge for selling bonds before maturity.

The key advantage of this SIPP is that the minimum investment size for fractional corporate bonds is low. The disadvantage of this SIPP is that it only offers access to bonds. Other SIPPs such as those offered by Hargreaves Lansdown and AJ Bell Youinvest also offer access to shares and funds.

WiseAlpha Robowise Account

WiseAlpha’s Robowise feature is an automated investment service that enables you to automatically diversify your bond portfolio and rebalance it on an ongoing basis. Diversification is an important risk management tool that can help reduce overall portfolio risk. This service – which diversifies an investor’s capital across a range of fractional bonds on the market – is ideal for those looking to invest a lump sum but who don’t have the time to research every bond issuer.

Robowise gives investors the choice of two portfolios: Balanced or Adventurous. For the Balanced portfolio, capital is split across investments on WiseAlpha’s Main Market. For the Adventurous portfolio, 50% of capital is allocated to investments listed on the Main Market and 50% of capital is allocated to investments on the High Yield Market.

Fees for Robowise include a 1% annual service fee based on all amounts invested. This is taken only when interest payments are made. A 0.25% sale fee is taken if you liquidate all or part of your portfolio. Transactions employed by Robowise in order to diversify and maintain your portfolio do not incur sales fees.

This service is similar to automated ‘robo’ services offered by other investment providers such as Hargreaves Lansdown’s ‘Portfolio+’ feature or AJ Bell Youinvest’s ‘Ready-Made Portfolios.’ These services make it easier for investors to put together a portfolio.

WiseAlpha Market

WiseAlpha’s Market is where investors can find a range of fractional corporate bonds to invest in. This page allows investors to easily view the full list of bonds available on the platform and ensures that all important information is at customers’ fingertips. Currently, there are around 130 different bonds on the Market.

WiseAlpha says that its Market feature has been designed around the needs of clients to help them make the most informed investing decisions and find the right investments.

WiseAlpha Main Market Bonds

WiseAlpha’s Main Market is where you can find regular ‘investment grade’ fractional corporate bonds. These are bonds that have a lower risk of default.

There are two main types of fractional bonds that can be purchased on the Main Market – secured and unsecured. Secured bonds are those that are secured by a specific asset owned by the issuer. Unsecured bonds are those that are not secured by a specific asset.

On WiseAlpha’s Main Market, there are bonds issued by companies such as HSBC Holdings, Rolls-Royce Holdings, Legal & General Group, and Iceland. The yields vary depending on the issuer and the duration of the bond.

Risks also vary depending on the issuer. Corporate bonds are rated on a scale by credit agencies according to the strengths or weaknesses of the company and how risky it is to lend the company money. At the least-risky end of the scale is the AAA rating (on the Standard & Poor's scale). Bonds rated AAA, AA, A or BBB are considered investment grade.

WiseAlpha High Yield Bond Market

High yield bonds are those that are rated BB, B, CCC, CC or C (on the Standard & Poor's scale). These bonds tend to offer a higher level of interest to the buyer than investment grade bonds, however, they are considered riskier. Often, the company issuing the bond is not in a position of financial strength. This means that the possibility that the firm could miss interest payments or default on the loan is higher than with investment-grade bond issuers. The long-term default rate of European high yield bonds since 2002 is 3.1%, according to Standard & Poor’s.

On WiseAlpha, it’s possible to invest in fractional high yield bonds. These bonds can offer yields of 10% or more. To locate fractional high yield bonds, simply go to the Market page and use the filter function or scroll down to the High Yield area. Here, you will find the fractional high yield bonds that are available and the yields on offer from these securities. These fractional bonds are deemed to be higher risk.

Examples of fractional high yield bonds are shown below.

WiseAlpha Special Situation Bond Market

In investing, a ‘special situation’ is an atypical event that has the potential to alter the future course of a business and materially impact the company's value and its securities. To take advantage of a special situation, an investor must identify an upcoming event that will increase or decrease the value of the company's securities in advance, and position themselves for the event. Special situations tend to be risky and require specialised expertise.

It’s possible to invest in fractional special situation bonds through WiseAlpha. To locate fractional special situation bonds, simply go to the Market page and use the filter function or scroll down to the Special Situations area. Here, you will find the fractional special situations bonds that are available and the yields on offer from these securities. These fractional bonds are deemed to be higher risk.

Examples of fractional special situation bonds are shown below.

WiseAlpha Perpetual Bonds

A perpetual bond, also known as a ‘perpetual’ or just a ‘perp’, is a bond with no maturity date. Issuers pay coupons on perpetual bonds forever, and they do not have to redeem the principal.

Perpetual bonds are a niche area of the bond market. This type of bond is closer in risk to equities due to the bonds being unsecured and subordinated and having no maturity date.

WiseAlpha offers access to fractional perpetual bonds. To locate fractional perpetual bonds, simply go to the Market page and use the filter function or scroll down to the Perpetuals area. Here, you will find the fractional perpetual bonds that are available and the yields on offer from these securities. These fractional bonds are deemed to be higher risk.

Examples of fractional perpetual bonds are shown below.

WiseAlpha Coupon and Interest Payments

When a corporate bond is issued, the issuer promises to pay a fixed rate of interest or ‘coupon’ for a fixed period at regular intervals until maturity, upon which they will repay the original loan back to investors. Most bonds pay coupons semi-annually, while some pay quarterly, and others annually.

Each fractional bond on WiseAlpha has a different interest rate, maturity, and specific terms. When a company makes an interest payment on the underlying bond, it takes on average 2-3 business days from the date the company's agent bank receives payment for the payment to arrive at WiseAlpha. WiseAlpha distributes the proceeds to investors’ WiseAlpha accounts on the day of receipt.

If you are buying a fractional bond on WiseAlpha’s secondary market, the yield may be different to the bond’s coupon rate due to the fact that the bond’s price is different from its initial price.

WiseAlpha Education and Analysis

WiseAlpha offers a range of educational materials on its website.

Through its ‘Bond Academy,’ investors can learn about bond investing. This is a free feature aimed at those who want to learn more about investing in bonds. It features five units. Unit 1 covers the basics of bond investing while Unit 5 looks at more advanced topics such as credit analysis. This educational offering is more in depth than those offered by competitors. To take advantage of this feature, you need to have an account with WiseAlpha.

WiseAlpha also has a detailed FAQ section on its website. Here, there are answers to many questions in relation to WiseAlpha and bond investing.

WiseAlpha Share and Earn

WiseAlpha currently offers a referral programme known as the Share and Earn Offer. The way this works is that if you refer a friend and they open and fund an account, you get a £50 bonus.

Additionally, the friend will receive a welcome bonus after 12 months depending on how much they invest within the first 30 days. The bonus is as follows:

  • £1,000 - £4,999 invested – £25
  • £5,000 - £9,999 invested – £50
  • £10,000 - £14,999 invested – £100
  • £15,000 - £19,999 invested – £150
  • £20,000 - £24,999 invested - £200
  • £25,000+ – £250

The applicable amount of welcome bonus will be paid into the invited member’s WiseAlpha account 12 months from the date the invited member invests the minimum required amount of £1,000. Investments must be held for at least one year.

If an investment is repaid or sold in the first 12 months, the proceeds have to be reinvested within 10 business days to continue to count towards the welcome bonus.

WiseAlpha Alternatives

For those looking to invest in corporate bonds, there are a number of alternatives to WiseAlpha.

One alternative is the London Stock Exchange’s Order Book for Retail Bonds (ORB). This is a platform for investing in UK fixed income securities. More than 60 gilts and over 100 corporate bonds (tradable in denominations of £1,000 or similar) are available for trading on the electronic order book.

Another alternative is Hargreaves Lansdown. It currently offers access to several hundred corporate bonds issued by companies such as HSBC Holdings, Marks & Spencer Group, and National Grid. Many are only available over the phone, however. Saxo Markets is another broker that offers exposure to bonds. It currently offers access to more than 5,000 government and corporate bonds in Europe, US, Asia, Middle East and Latin America digitally.

WiseAlpha FAQ:

WiseAlpha Technologies Ltd is authorised and regulated by the Financial Conduct Authority (FCA). This means that if WiseAlpha should fail, investors may be compensated out of the Financial Services Compensation Scheme (FSCS). At WiseAlpha, clients' uninvested cash is held at NatWest Bank plc in a segregated client bank account. Uninvested money held in the segregated client account is protected by the FSCS, which is currently £85,000 per person. Corporate bond assets that back WiseAlpha fractional bonds are ring-fenced in WiseAlpha plc. The assets (corporate bonds) perfectly match the liabilities (fractional bonds issued to clients). WiseAlpha utilises the services of global custodian to hold the corporate bonds. Investors will not be able to claim under the FSCS simply because an investment purchased on the WiseAlpha platform loses money. WiseAlpha’s digital investment programme is overseen by independent Trustee and administrator IQ-EQ – the fourth largest investor services firm in the world.
WiseAlpha makes money by charging its customers services fees. The services fees are deducted from the cash interest payments made to investors.
Currently, WiseAlpha does not have an ISA account.
No. The platform only offers access to bonds.
Yes, a selection of international bonds is available on the platform.
No, it offers an investing account. Your capital is at risk.
Customers wishing to sell their investments prior to their maturity dates can do so by creating a sell order on the Market page or relevant product page. A sales fee will apply. Liquidity on the secondary market is dependent on there being an available and willing buyer at the market price. This means that it can take time to sell a bond.

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This review was last updated 6th April 2021