WiseAlpha Customer Reviews
Tell us what you think of this provider.
Now available to rap up in an isa
I’ve been using this platform for a number of years now They have now added an isa of feature which makes the whole thing more attractive Then it already was
Access to bond narket
The bond portfolio portfolio allows me to diversify my investments at a fine grained level
Excellent
WiseAlpha offers an excellent platform that brings corporate bonds to private investors with a low entry barrier. The platform is beginner-friendly and offers a diverse range of bonds without the high investment requirements traditionally seen in this market.
Great financial product brought to the private investor
Corporate bonds were a product that was only available to the financial institutions and HNWI.
Wise Alpha as brought this Great financial product to the private investor and masses in general for a small upfront investment.
Been using the awesome product for 7+ years
Excellent opportunity to invest in bonds
Easy investing, secure and regular receipt of interest payments
Fantastic
Great to be able to knvest in diversified bonds, without high investment barrier
Does what it says
Both my isa and general account just work as they’re expected to and customer service is always excellent
One of the Best Investment Platforms
I believe WiseAlpha is one of the best Investment Platforms by compound your interest and leaving it for a long term.
Great Investment platform
Very friendly and easy to use.
Excellent platform opening investment options for all
Wisealpha is extremely easy to use for a beginner investor, offering a wide range of options as well as educating the user.
WiseAlpha Expert Review
WiseAlpha Expert Review: Best Bond Broker 2025
Provider: WiseAlpha
Verdict: WiseAlpha is an online investment platform that enables UK investors to invest in fractional corporate bonds. Its aim is to make bonds – which traditionally were only accessible to large institutional investors due to high minimum transaction levels (£100k+) – more accessible to private investors.
Is WiseAlpha a good bond broker?
WiseAlpha won “Best Bond Broker” in the 2025 Good Money Guide Awards.
For those looking for more adventurous bond investments, WiseAlpha lets you invest in bonds with high minimum deposits you wouldn’t ordinarily be able to access.
Pros
- Extensive high-yield bond access
- Good educational material
- Open to retail and sophisticated investors
Cons
- OTC product
- No FSCS coverage
- Higher risk than listed bonds
- Pricing (4)
- Market Access (4)
- Online Platform (4)
- Customer Service (4)
- Research & Analysis (4)
Overall
4
WiseAlpha Launches Gilt Investing (UK Government Bonds) With 0% Service Fees
Fractional bond investment platform WiseAlpha now lets customers buy Gilts with 0% service fees. This is a reduction from the previous annual service fee of 0.2%. However, WiseAlpha does charge a 0.25% early sales fee for selling a bond prior to it reaching maturity. WiseAlpha also offers Rolling Gilts, a tax-efficient automatic investing solution for
WiseAlpha launches “first ever” High-Yield corporate bond ISA
Bond trading platform WiseAlpha has launched a High-Yield Corporate Bond Innovative Finance Individual Savings Account (IF ISA). The new product allows users of the platform, which allows retail traders to directly trade in fractions of corporate bonds, to make tax-free gains on their investments in high-yield bonds. Like standard ISAs, IF ISAs allow savers to
WiseAlpha SSAS Launch targets company execs on bond platform
WiseAlpha, a start-up investment platform which offers retail investors access to fractions of corporate bonds, has launched its own Small, Self-administered Pension Scheme (SSAS) service. Readers interested in trading fractional bonds can open a WiseAlpha SSAS by downloading and completing an application form off the firm’s website. A SSAS is a pension trust set up
WiseAlpha’s latest crowdfunding round surpasses £350,000 target
WiseAlpha, a start-up digital marketplace for corporate bonds, has shot past its current crowdfunding target of £350,000. The company has raised £412,430 so far on Crowdcube, or 117% of its target for the funding round. Investors in the round will be issued equity convertibles, with shares in the company issued at a future date. In
Fractional Bond Investing With Rezaah Ahmad CEO of WiseAlpha
Bonds are all the rage at the moment and can be an excellent addition to anyone’s portfolio. However, compared to mainstream investments they often get overlooked as you have traditionally needed big pockets to get involved. WiseAlpha has been pioneering the concept of fractional investing making corporate bonds more accessible. As it’s been nearly five
WiseAlpha raises another £1m via crowdfunding site Seedrs
WiseAlpha, a fintech startup dedicated to fractional bond trading and ownership has announced a new fundraising round, via the crowdfunding platform Seedrs. Unlike equities bond markets are not easily accessible to retail investors. Bonds are often denominated in units of 100,000 dollars, pounds or euros and bond issuers have traditionally focused on institutional investors, rarely
Rezaah Ahmad, CEO of WiseAlpha explains how and why his platform allows private clients to invest in previously unattainable high-yielding corporate bonds
Life is pretty unfair really. All the (seemingly) best stuff is reserved for people with the most money. And finance is no different. If you’re taking out a massive mortgage for an eight-bed, detached mansion on a private estate you can borrow at interest rates that are lower than for an ex-local studio flat. When
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
You can contact Richard at richard@goodmoneyguide.com
