- Moneyfarm is highly rated in both expert and user reviews, boasting an average of 4.3/5 from 243 user reviews. Users appreciate the platform’s ease of use and the ability to invest in a variety of assets, including shares and ETFs. However, some have raised concerns about customer service and issues with account management.
- Experts commend Moneyfarm for its user-friendly interface and low fees, highlighting its unique position as a digital wealth manager that allows for both automated portfolio management and individual investment choices. They note the platform’s strong customer service and diverse portfolio options, although the minimum investment requirement is considered high.
- Users frequently praise Moneyfarm for its excellent customer service and straightforward investment process, often mentioning the platform’s reliability and good returns. However, there are notable criticisms regarding account management issues and unexpected fees, which have led to frustrations for some customers.
- Customer Reviews
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Customer Reviews
Outstanding platform for people who…
Outstanding platform for people who are new to investing. You receive a designated investment advisor who manages your portfolio and contacts you when opening your account to discuss your relevant experience of investing and investment goals. The customer service team is also immediately on hand if you need anything with their easy to use and functional app. Very happy I chose Moneyfarm as a new investor.
Very professional and reliable
Very professional and reliable
Happy to let Moneyfarm invest…
Happy to let Moneyfarm invest my savings.
Very good returns since 2011
Very good returns since 2011
5/5
Great customer service app easy…
Great customer service app easy to read and find what you want
Very happy with it
Very happy with it
An excellent service provided by…
An excellent service provided by Money farm since I’ve invested with them
Very easy to register on…
Very easy to register on their website. Comfortable and confident in their advice. Blogs Excellent, easy to read and understand.
Good performance
Good performance
Trustworthy, easy to understand, efficient
Trustworthy, easy to understand, efficient
Easy to use & cost…
Easy to use & cost effective
Really good, easy to use…
Really good, easy to use app, good for someone starting off in investments, wish they would produce a detailed CGT report for tax purposes
5/5
Excellent all round
Excellent all round
Fantastic and able to get…
Fantastic and able to get advice
Fabulous customer support
Fabulous customer support
ok
ok
Very easy to deal with…
Very easy to deal with and the results speak for themselves.
I have found Moneyfarm a…
I have found Moneyfarm a excellent company to invest with.
Expert Review & Rating
Moneyfarm Digital Wealth Management Review

Provider: Moneyfarm
Verdict: Moneyfarm is a digital wealth manager that aims to make personal investing simple and accessible. It was launched initially in Italy in 2012 by Italian bankers Paolo Galvani and Giovanni Dapra and entered the UK in 2016 and has big-name financial backers such as Allianz Global Investors, Cabot Square Capital, United Ventures and Poste Italiane.
Is Moneyfarm any good for wealth management?
Yes, Moneyfarm is more of a digital wealth manager rather than a robo-advisor as the portfolios are put together by investment managers, rather than automatically. The automation, as it were, is fine-tuning your portfolio to match your risk/reward choices. Unlike with other robo-advisors, with Moneyfarm you can also top up your portfolio with individual shares and ETFs.
Fees: Moneyfarm charges 0.75% to 0.6% up to £100k then 0.45% to 0.35% over £100k. Moneyfarm investing account fees are scaled between 0.75% for accounts between £500 and £50,000, then above £100k are 0.45% to 0.35%. Average investment fund fees are 0.2% and the average market spread when buying and selling is 0.10%.
Market Access: You can invest in 7 pre-made portfolios, but also (unlike a lot of other digital wealth managers and robo-adviors) also buy individual shares, ETFs, bonds and mutual funds online. It’s a bit of a shame you can’t buy US stocks, But Moneyfarm is best really for setting up regular investments in a GIA, ISA or SIPP, then letting them grow over time without too much tinkering and speculating on Tech stocks.
App & Platform: It’s really easy to use, plus it puts you through your paces to make sure you understand what you are investing in. Apparently, my Moneyfarm investor profile is “pioneering”, which means I want to take on more risk for potentially better returns.
Customer Service: This is mostly online as you’d expect but solves all issues – I’ve had some good calls with Moneyfarm about how its products work over the years, and its people really know their stuff. If you want to find out more about the ethos, you can read my interview with the CEO Giovanni Daprà on how they are so much more than a robo-advisor.
Research & Analysis: Not much to speak of other than a few guides, but that’s ok, as I don’t really want Moneyfarm spamming me with stock trading ideas.

Pros
- Easy to use with low fees
- The ability to buy shares, bonds, ETFs & funds
- Diverse managed portfolios
Cons
- High £500 minimum investment
- 0.75%* account fee is relatively high
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Pricing
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Market Access
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Online Platform
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Customer Service
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Research & Analysis
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Overall
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Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
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