IG, one of the UK’s leading investment platforms, has launched a new promotion to encourage retail investing in British businesses. As part of its “Save Our Stock Market” campaign, new customers can receive a free bundle of UK-listed shares worth up to £100 when they open and fund a new investment account.
To qualify, customers must make an initial trade of £20 or more between 26 June and 15 August 2025. The shares will be credited by 30 September 2025.
This offer is part of IG’s broader mission to revive the UK stock market by incentivising investment in domestic firms. With IPOs down 60% and nearly 90 companies delisting from the London Stock Exchange in 2024, IG is sounding the alarm on a crisis of confidence in British equities.
The campaign aims to nudge savers away from underperforming cash ISAs—where £294 billion currently sits idle—and towards long-term equity investment, which has historically delivered significantly better returns.
How to get your free shares:
Here’s a five-step guide on how to claim your free UK share bundle with IG:
- Open an account: Sign up for a new IG Share Dealing account — choose from a General Investment Account (GIA), Stocks and Shares ISA, or SIPP.
- Fund your account: Deposit at least £20 into your chosen account.
- Place your first trade: Make your first-ever trade of £20 or more between 26 June and 15 August 2025. ISA transfers with open positions also count.
- Stay invested: Keep your investment in place until at least 31 August 2025.
- Receive your free shares: Up to £100 in randomly selected UK shares will be credited to your GIA by 30 September 2025
Are there any terms attached?
Yes. The promotion is only available to new IG Share Dealing clients who open a General Investment Account (GIA), Stocks and Shares ISA, or SIPP. You must place a first trade of at least £20 and remain invested until 31 August 2025.
The shares, randomly selected from a curated list of major UK companies such as AstraZeneca, Greggs, and Tesco, will be credited to your GIA regardless of the account you initially used to invest.
The bonus value is randomly assigned, with most participants receiving shares worth between £20–£25, though there’s a small chance of receiving up to £100. Taxes may apply depending on your circumstances.
Is this offer worth it?
This offer provides a low-barrier entry into the world of investing, especially for those who’ve hesitated to move beyond traditional savings products. It’s not just about a freebie, though getting up to £100 in stock is a strong incentive, it’s about shifting your financial future towards higher growth potential.
By taking part, you’re also backing UK businesses at a time when they most need support, contributing to economic growth and job creation.
However, the UK markets have been in decline for a while, IG reported that London attracted just 17 new companies in 2024, but lost 88 during the same period. I think this trend may continue. Also, the UK markets have significantly underperformed the US markets over the last five years.
But, with IG’s educational tools, stocks and shares ISA accounts, and competitive fees, the platform is well-suited for beginners and experienced investors alike. In a time when savers are seeing minimal returns on cash, this initiative gives you both a financial head start and a stake in rebuilding the UK’s investment culture.
Would I take up this offer? Absolutely. But I’m not allowed to because I’ve had an account with IG for over 20 years. If IG really wanted to back the UK stock market, they should open this offer up to all 180,00o of their active clients…
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
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