InvestEngine Review – “E”very “T”rade “F”ree Investing

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Overall we rate InvestEngine as a very good investing platform with a GMG rating of 4 stars and excellent customer feedback of 4.8 stars from over 400 client reviews.

InvestEngine Customer Reviews

4.8
4.8 out of 5 stars (based on 586 reviews)
Excellent84%
Very good12%
Average3%
Poor1%
Terrible0%

Best value ISA platform, with…

1st July 2024

Best value ISA platform, with a good choice of funds and an easy to use app

Shelley Malthouse

Best value ISA platform, with…

1st July 2024

Best value ISA platform, with a good choice of funds and an easy to use app

Shelley Malthouse

Easy use, excellent fees

1st July 2024

Easy use, excellent fees

Juan Carlos Moncaleano Suarez

It’s very easy to use,…

30th June 2024

It’s very easy to use, cheap and I would recommend it

Brandon Wong

Great for ETF simple app…

30th June 2024

Great for ETF simple app brilliant

Stuart

Good for beginner

30th June 2024

Good for beginner

Kaleem Ullah Saleh

Excellent choice for long term…

30th June 2024

Excellent choice for long term success

Michael Rodd

Super easy to use, great…

29th June 2024

Super easy to use, great app and very competitive on price

Scott darrington

Invest Engine is very easy…

29th June 2024

Invest Engine is very easy to use and great value

Stuart Gammon

Good for investing.

28th June 2024

Good for investing.

Sasha Robinson-Simms

Very good the I recommend…

28th June 2024

Very good the I recommend family and friends to invest

Mauricio Meneses

Customer service is very good…

28th June 2024

Customer service is very good and they are cost efficient as well

James Oheneasah

Never used any platforms like…

28th June 2024

Never used any platforms like this before and Invest Engine make it so easy and keep it simple. I’m old fashioned and prefer to use a telephone but e-mailing this company is straightforward and an answer isn’t a long wait away. I can’t rate or praise them highly enough. I was very apprehensive using this type of platform but I needn’t have worried as whoever made the platform for invest engine made it for dummies like me.

Brenda Rollo

Very simple to set up…

27th June 2024

Very simple to set up and easy to invest with. A clear dashboard and display.

James Ford

Low fees and easy to…

27th June 2024

Low fees and easy to set uy

Mfon Sam

Good

27th June 2024

Good

Fatima Mohammed

simple, accessible, easy

26th June 2024

simple, accessible, easy

Jez Etherington

Limited range

26th June 2024

Limited range

Paul Wheeler

Great app and very user…

24th June 2024

Great app and very user friendly. Low fees and very good platform

Richard Price

I think it’s a good…

22nd June 2024

I think it’s a good app to use and they provide ability to use their knowledge to manage your investment

Tatiana Jackson

Easy to learn about investing

22nd June 2024

Easy to learn about investing

Kirsty Finch

Good returns. Would help if…

22nd June 2024

Good returns. Would help if time to time receive recommendations on market and investment

Nitin Rathor

5/5

22nd June 2024
Dafydd Bailey

i put a little bit…

22nd June 2024

i put a little bit of money in on the advice of martin lewis m,s,e, i have made a 30% proffit and i still have what i started with ,which i think is great .

Tim Brookes

Excellent Platform which is easy…

22nd June 2024

Excellent Platform which is easy and efficient to use

Jake Marshall-Saunders

A friend recommend me, an…

21st June 2024

A friend recommend me, an inexperienced person, and it’s been so easy to use, learn and uncomplicated for me. The data is clear, and everything is laid out in a way that makes sense to me.

Muhammad Zaki Bin Musa

Excellent for ETF’s. Very good…

21st June 2024

Excellent for ETF’s. Very good website and app. Good customer service. All round an excellent platform.

Andrew Barber

Very easy and clear to…

21st June 2024

Very easy and clear to use with useful analysis

Bhratheeban Balakumaran

Low cost easy to use…

20th June 2024

Low cost easy to use platform with both app and desktop interface

Ivan Simister

Excellent service and good customer…

20th June 2024

Excellent service and good customer support for zero fees.

Dora Krolikowska

No thoughts

20th June 2024

No thoughts

Simon Durham

Generally quote intuitive to use…

20th June 2024

Generally quote intuitive to use and low charges

Anthony Joseph brown

Easy to use

20th June 2024

Easy to use

Leon Lynch

InvestEngine is easy to use…

20th June 2024

InvestEngine is easy to use and has lots of ETF available. Investment platforms availability on app version as well as website is very easy to access

Nicolau Fernandes

Great for ETFs

20th June 2024

Great for ETFs

Michael Higginbottom

Let’s poor people invest for…

20th June 2024

Let’s poor people invest for retirement

Daniel Long

4/5

20th June 2024
Kathryn Fuller

great app easy to use

19th June 2024

great app easy to use

ROSLY PAUL REBELLO

Very nice

19th June 2024

Very nice

Saurabh Kakkar

Very good with low fees…

19th June 2024

Very good with low fees and lots of ETFs

Leonardo Carlo Cappillo Medina

Best value platform

19th June 2024

Best value platform

Brian Pabular

Value for money, easy to…

19th June 2024

Value for money, easy to use

Keshu Modhwadia

Fine investment platform, flexible.

19th June 2024

Fine investment platform, flexible.

Lucas

easy to use

19th June 2024

easy to use

Ranganathan Iyer

A bit clunky to set…

17th June 2024

A bit clunky to set up, otherwise ok. Returns a bit sluggish but only been withthem fro a few months so waiting to see,

William Robbins

best for etf

16th June 2024

best for etf

Akshat Wahal

Future of investment

16th June 2024

Future of investment

Mykola M

Low cost and I like…

15th June 2024

Low cost and I like the platform

Alan Burley

Great for pricing and simplicity…

15th June 2024

Great for pricing and simplicity of investment

Jose Eugenio Eugenio Da Silva Carvalho

Helpful staff always willing to…

15th June 2024

Helpful staff always willing to answer queries

Pauline W White

Great for ETFs, love the…

15th June 2024

Great for ETFs, love the ability to have multiple portfolios even within an ISA

Neil Forland-Butten

New to service so completing…

15th June 2024

New to service so completing transfer now. Worried about size and new to the competition but currently an impressive start

Phillip Fielding

Good

15th June 2024

Good

David Bosworth

Great app have used for…

14th June 2024

Great app have used for few years now

Lee wonnacott

All is good

14th June 2024

All is good

Timothy Marshall

Responsive customer support and very…

13th June 2024

Responsive customer support and very easy to use

Jonathan Kha

Low-cost long-term investing made simple

13th June 2024

Low-cost long-term investing made simple

Dafydd Bailey

Easy to use for the…

13th June 2024

Easy to use for the novice, nice well presented app.

Dave Cutts

Excellent value and quick response…

13th June 2024

Excellent value and quick response on buy/sell. Great ETF variety.

John Terry

Invest engine is great have…

12th June 2024

Invest engine is great have no probelm with them and works well.

Joshua Paul

2/5

12th June 2024
Jeremy Cornish

I am happy with the…

12th June 2024

I am happy with the platform but I hope to see improvements

Sarah Kam

Excellent fees and fast replies…

12th June 2024

Excellent fees and fast replies under customer service, requires SIPP transfers and employer contributions though

Vuong-Viet Tran

5/5

12th June 2024
Martin emms

Very easy to signup, use…

12th June 2024

Very easy to signup, use and transfer ETF products. Great results when using customer services, sorted everything out quickly and easily. Very happy with the overall performance.

David Baker

Excellent DIY S&S ISA for…

12th June 2024

Excellent DIY S&S ISA for ETFs

Paul Byham

Great platform well laid out…

12th June 2024

Great platform well laid out and low fees absolutely great selection of etf’s

Gary Mcdowell

I have had this account…

12th June 2024

I have had this account for 2 months, charges great, service good, web access and app good.

Peter Ormiston

Simple, low cost, stable, reliable,…

12th June 2024

Simple, low cost, stable, reliable, used for funds only

Roy Gibson

.

12th June 2024

.

Paul Allum

Excellent trading platform with …

12th June 2024

Excellent trading platform with help along the way

Stephen Thomas

Really good and easy to…

12th June 2024

Really good and easy to use

Charlie Hart

Excellent

11th June 2024

Excellent

Jonathan Ball

They’re a low cost, easy…

11th June 2024

They’re a low cost, easy to use investment platform

Eric Edwards

I’m a 49 year old…

11th June 2024

I’m a 49 year old first time investor, It’s something ove been interested in doing for some time now and after some research I found a company called Invest Engine. I downloaded the app and set my self managed portfolio up, couldn’t be happier with the decision I’ve made. Everyone has their own financial goals, I’m looking forward to seeing where this takes me. The app is great and user friendly, no complaints.

Neil Roberts

Very easy to use and…

11th June 2024

Very easy to use and invest with.

ADERONKE OPANEYE

Very convenient, beginner friendly and…

10th June 2024

Very convenient, beginner friendly and up to the point.

Jash Gilitwala

Quick customer support, interactive app…

10th June 2024

Quick customer support, interactive app and easy to navigate on the app and online platforms

James Oheneasah

Excellent. Very easy to use…

10th June 2024

Excellent. Very easy to use app.

Simon Rhodes

Easy to use.

9th June 2024

Easy to use.

Bhratheeban Balakumaran

It’s clear and good

9th June 2024

It’s clear and good

Bhuvan Lekkala

Very simplistic to years.

9th June 2024

Very simplistic to years.

Sam Gardiner

Easy to use and quick…

9th June 2024

Easy to use and quick to support

john clark

very good and easy to…

9th June 2024

very good and easy to use

siaka sillah

Good

8th June 2024

Good

Steed

Great platform low fees

8th June 2024

Great platform low fees

Roland Barka

Very intuitive website and app….

8th June 2024

Very intuitive website and app. The customer service is excellent with timely response. They have very good community forum to discuss peer to peer about the issues if one has.

Anil Tuladhar

Simple intuitive app makes investing…

8th June 2024

Simple intuitive app makes investing and tracking so easy

Mark Swanston

Easy to use

8th June 2024

Easy to use

Raymond Harrison

4/5

8th June 2024
Fred Baton

No fees (!) for DIY…

8th June 2024

No fees (!) for DIY portfolio; accessible app and graphs; reasonable range of ETFs but no individual stocks; excellent support.

Will Stageman

Super easy, very low fees…

8th June 2024

Super easy, very low fees and all round great service and app

Gina Kynoch

5/5

8th June 2024
Michael Sayers-Martin

Comprehensive and easy to use

8th June 2024

Comprehensive and easy to use

Liam Bowden

Really easy to use app…

8th June 2024

Really easy to use app and excellent customer service. Best of all really good low cost fees.

Bruce Parker

I was looking for an…

8th June 2024

I was looking for an easy to use, low cost investing platform and found it with Invest Engine.

Mark Vickery

Great value and can do…

8th June 2024

Great value and can do both managed and DIY pots

Emma Waterhouse

Simple, easy to use and…

7th June 2024

Simple, easy to use and excellent customer service

Joe Hoang

Good

7th June 2024

Good

Joseph Mensah Attah

My platform of choice -…

7th June 2024

My platform of choice – great products, very good app and very competitive fees

Lorraine Globe

Straight forward and solid platform…

7th June 2024

Straight forward and solid platform that is returning a very good growth

Harry Lyon-Smith

my brother told me about…

7th June 2024

my brother told me about InvestEngine and I’ve been very happy so far.

Alexander Forsey

Very good app, easy to…

7th June 2024

Very good app, easy to use. But sometimes can’t login with my fingerprint

Robert Dobson

Good for ETF’s, but need…

6th June 2024

Good for ETF’s, but need to expand range

Kamaljit Singh

Best overall. Ultimately ETFs at…

6th June 2024

Best overall. Ultimately ETFs at low cost is the best option for most people.

Anthon Jahreskog

As a beginner long term…

6th June 2024

As a beginner long term investor, Invest Engine make the process easy and the platform is very beginner friendly which is reassuring for a new user. The also offer a nice welcome incentive through the referral link

Kelsi Bowes

Brilliant selection of ETF’s and…

6th June 2024

Brilliant selection of ETF’s and virtually no fees across its range of services

Aaron Wynne

Fantastic user interface. Great underlying…

6th June 2024

Fantastic user interface. Great underlying investment information, allowing informed decisions to be made. Overall, simple, effective, and highly recommended.

Darren Bream

The platform is known for…

6th June 2024

The platform is known for its low fees, simplicity, and user-friendly interface. It’s a good choice for both novice investors looking for guidance and experienced investors seeking control over their portfolios.

Oladokun miftaudeen

Great value, great service,

6th June 2024

Great value, great service,

Dominic Peachey-Moore

Easy to use. Wide variety…

6th June 2024

Easy to use. Wide variety of funds. Makes investing interesting. Very cost effective.

Thomas Deans

It’s a great investing platform…

6th June 2024

It’s a great investing platform and I love that they have now added a SIPP.

Katrin Peuker

Reliable and Fantastic

5th June 2024

Reliable and Fantastic

Rejimon Thathimukkathu Pankajakshan

Brilliant value for money, and…

5th June 2024

Brilliant value for money, and encourages best practices for long term investment

Tom Slade

Good and easy to use….

4th June 2024

Good and easy to use. Would like a bit more choice of funds. Love me the extra info. Good app with lots of info

Ben Thompson

Simple low cost system that…

4th June 2024

Simple low cost system that ticks boxes for home investor.

Mark Alderman

It’s cheap and easy to…

4th June 2024

It’s cheap and easy to use

Charlie Sammonds

Simple to navigate

4th June 2024

Simple to navigate

Paul Robert Gibson

5/5

3rd June 2024
Syed jabbar hussain shah

Simple, cheap and effective way…

3rd June 2024

Simple, cheap and effective way to invest in ETFs

Bhrat Patel

Portfolio feature is great idea…

3rd June 2024

Portfolio feature is great idea but UX is dreadful

Lachlan Davies

Excellent App and layout for…

3rd June 2024

Excellent App and layout for understanding everything .

Ranjit Singh raiyat

Very good with no/very low…

2nd June 2024

Very good with no/very low costs

Dr Baha Al-Shaikh

Very easy to use

2nd June 2024

Very easy to use

Emilia Hettiarachchige

Reliable

2nd June 2024

Reliable

oladeji

Friendly used

1st June 2024

Friendly used

Tj bon boner D. Agustin

A great platform in any…

1st June 2024

A great platform in any every respect

Nikki Reid

Fantastic

1st June 2024

Fantastic

Lawrence parker

4/5

1st June 2024
Beb Lewis

Very good for novice like…

31st May 2024

Very good for novice like me and no platform fees

Gary Forster

Cheap and cheerful

30th May 2024

Cheap and cheerful

Lori Ho

Fine

30th May 2024

Fine

John Alan Grefe

Easy to use and understand

30th May 2024

Easy to use and understand

Barry Bowerman

They are good and easy…

30th May 2024

They are good and easy to set up

Cohan thompson

Awesome investment platform, simple and…

30th May 2024

Awesome investment platform, simple and so easy to use.

Darren Frear

Easy for new investors like…

29th May 2024

Easy for new investors like myself, simple to use and understand. Lots of choice, great support information and so cheap to use.

Neil Warren

New kid on the block,…

29th May 2024

New kid on the block, very promising and very competitive fees

Lloyd Fursdon

Good

28th May 2024

Good

Albertus Muheua

Easy to use app and…

28th May 2024

Easy to use app and good customer service

James seagrave

easy to use platform, recommend…

28th May 2024

easy to use platform, recommend it👍

Mark Pysmennyi

5/5

28th May 2024
Mark Pysmennyi

(not much experience)

28th May 2024

(not much experience)

yugrafh kalfka

Great value for ISA and…

27th May 2024

Great value for ISA and SIPP

Isaac Medhurst

Easy to use

27th May 2024

Easy to use

David Galloway

Moved my ISA here due…

26th May 2024

Moved my ISA here due to the low rates and easy to use platform.

Ian Murray

Cost effective with excellent fund…

26th May 2024

Cost effective with excellent fund range

Stuart Birch

Very easy to use, low…

25th May 2024

Very easy to use, low fees, great app.

Steve Green

excellent

25th May 2024

excellent

Calum Macdonald

Very good platform

24th May 2024

Very good platform

Tamàs Tombor

Excellent platform,clear,easy to navigate and…

24th May 2024

Excellent platform,clear,easy to navigate and user friendly- great info on every instrument

Nigel goncalves.

Great

24th May 2024

Great

Julian Ayeh

5/5

24th May 2024
MICHAEL CHAPMAN

Amazing

24th May 2024

Amazing

Tahsin Iqbal

First time Investor looking at…

24th May 2024

First time Investor looking at long term ETF investments. Invest Engine has been very easy to use as a novice and has fantastic ETF options and a superb fee structure.

Mr Mark Jones

Very good

24th May 2024

Very good

Jordan broome

Great value, good product.

24th May 2024

Great value, good product.

Salman Hussain

No fees is amazing for…

24th May 2024

No fees is amazing for ISA; really simple and easy to use, and the lack of things like single stocks & CFDs is an advantage for me – keeps me away from riskier investments

Robert Johnson

x

24th May 2024

x

Robert Deriawish

Easy to use platform

24th May 2024

Easy to use platform

Wayne Soyer

Fantastic value and good level…

24th May 2024

Fantastic value and good level of detail.

Sam

Reliable service great

23rd May 2024

Reliable service great

Ewen Alexander

My favourite investment platform. The…

23rd May 2024

My favourite investment platform. The app is great I live the layout as it is easy and simple for a new investor like myself. Customer service is great. The only thing that could improve is the ease of which I can change bank details for my regular investing. I had to contact the support to get it changed.

Ryan Farrell

Best of the bunch for…

23rd May 2024

Best of the bunch for wtf

Jeet Garbuja

No platform fees and easy…

23rd May 2024

No platform fees and easy to use

Remy Jorna

Easy to use and great…

23rd May 2024

Easy to use and great for newcomers to investing like me!

Charlie Sammonds

Easy to use

22nd May 2024

Easy to use

J L Arbuthnot

An excellent range of ETFs…

22nd May 2024

An excellent range of ETFs to choose from with low fees and an easy and intuitive website.

Christopher Higgins

Good choice of etfs

22nd May 2024

Good choice of etfs

Darryl Mason

Efficient

16th May 2024

Efficient

Trisha Justin

5/5

15th May 2024
Adam Lees

2/5

27th February 2023

Pros:

Joining Bonus

Cons:

Useability

GMG Awards Voter: [118253931548]

5/5

26th February 2023

Pros:

Easy and cost

GMG Awards Voter: [118253483647]

5/5

25th February 2023

Pros:

Easy to use website/app and good way to invest in funds as a small investor.

Cons:

add to their list of replies on the FAQ’s

GMG Awards Voter: [118252906144]

3/5

24th February 2023
GMG Awards Voter: [118251919838]

4/5

24th February 2023

Pros:

Layout

Cons:

Don’t know

GMG Awards Voter: [118251899894]

4/5

23rd February 2023

Pros:

easy to use app

Cons:

explain jargon better

GMG Awards Voter: [118251372088]

4/5

22nd February 2023
GMG Awards Voter: [118250682013]

5/5

22nd February 2023
GMG Awards Voter: [118249767711]

5/5

21st February 2023
GMG Awards Voter: [118249713443]

5/5

21st February 2023

Pros:

Ease of Access & Navigation

Cons:

More research

GMG Awards Voter: [118249660583]

5/5

21st February 2023
GMG Awards Voter: [118249626971]

5/5

21st February 2023

Pros:

Intuitive website

GMG Awards Voter: [118249545936]

5/5

21st February 2023
GMG Awards Voter: [118249396168]

3/5

21st February 2023
GMG Awards Voter: [118249391209]

4/5

21st February 2023

Pros:

data

Cons:

its fine for me

GMG Awards Voter: [118249322405]

5/5

21st February 2023

Pros:

Ease of use

Cons:

1) More analysis of performance of investments- useful for the novice. 2) Provision of stocks and shares trading with competitive fees.

GMG Awards Voter: [118249158503]

5/5

20th February 2023

Pros:

Break down of funds holdings and cost

Cons:

Perfect for my purposes

GMG Awards Voter: [118248445936]

5/5

19th February 2023

Pros:

Good

Cons:

Good

GMG Awards Voter: [118248015085]

5/5

18th February 2023

Cons:

Good

GMG Awards Voter: [118247687924]

5/5

18th February 2023

Pros:

Encourages portfolio thinking

Cons:

Add transfers in specie

GMG Awards Voter: [118247668734]

4/5

18th February 2023

Pros:

Low fees, site is easy to navigate, hopefully growth in the near future, a bit reluctant to invest currently due to Ukraine

Cons:

Being a novice, ETFs seem very practical, so IE seem to have a good model

GMG Awards Voter: [118247525821]

5/5

18th February 2023
GMG Awards Voter: [118247511139]

5/5

18th February 2023

Pros:

ETF

Cons:

ETF

GMG Awards Voter: [118247423847]

5/5

18th February 2023
GMG Awards Voter: [118247313173]

5/5

17th February 2023

Pros:

Robo advisory and investing with very less fees

Cons:

Already doing good job – if possible add more ETF from India

GMG Awards Voter: [118246739290]

5/5

17th February 2023

Pros:

ETFs are free. The auto invest functionality.

Cons:

Increase the frequency of portfolio update in a day.

GMG Awards Voter: [118246694275]

5/5

17th February 2023

Pros:

Investing in ETF at a good price

Cons:

Make ready made portfolios for self investors?

GMG Awards Voter: [118246662913]

5/5

17th February 2023

Pros:

Easy navigation

Cons:

Great as they are

GMG Awards Voter: [118246625219]

4/5

17th February 2023

Pros:

low cost

Cons:

not studied enough to make a decision

GMG Awards Voter: [118246611544]

5/5

17th February 2023

Pros:

Fees

GMG Awards Voter: [118246598108]

5/5

17th February 2023

Pros:

Low fees

Cons:

Individual stocks

GMG Awards Voter: [118246594663]

Leave a review

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InvestEngine Expert Review

InvestEngine Review
Good Money Guide Recommended 2024

Name: InvestEngine

Description: InvestEngine is a low cost ETF investment platform that lets you buy around 600 exchange traded funds with zero commission. They also have a managed ETF investment service, for those that want help with what to invest in.

Is InvestEngine any good?

Yes, InvestEngine is a good way to buy ETFs. InvestEngine makes it really simple to get started by investing in ETFs with zero commission, although the market range is a bit limited if you are looking for more complex asset classes. Plus, they also have a managed service for those that want an expert to build a diverse portfolio of ETFs for them.

Pros

  • Fractional ETF investing
  • Zero commission ETFs
  • Managed ETF portfolio service

Cons

  • Limited to ETFs
  • Early stage company
  • Pricing
    (5)
  • Market Access
    (3.5)
  • Platform & App
    (4)
  • Customer Service
    (4)
  • Research & Analysis
    (3.5)
Overall
4

I’ve never had any doubts about InvestEngine as an investment account, but in the past, I’ve always been a little worried about new “free” or very low-cost investing accounts. In particular, because investing is a very complex business and the last thing you need to worry about is your investment platform going bust.

But, InvestEngine is doing great business at the moment. I recently saw Andrew Prosser (who incidentally collected InvestEngine’s award for Best ETF investing Platform in 2023) at the London Trader Show talk about their growth. And the good news is that they now look after more client money than ever and around 35% of that is in InvestEngine’s managed ETF account. This means that as well as you are able to make money by investing in ETFs through their free account.

InvestEngine Ratings Explained:

  • Pricing: Top marks as it is actually free to buy and hold ETFs in a GIA and ISA (although keep in mind you have to pay ETF charges to the exchange). Plus, the SIPP and managed accounts are very low cost too.
  • Market Access: InvestEngine only offer about 600 ETFs on their platform so are marked down a bit here. However, they do offer enough to build a diverse portfolio of exchange-traded funds.
  • Platform & App: Both are well built and easy to use, intuitive and cross-device.
  • Customer Service:  Easy to contact through chat (even on weekends) plus an active community board. No published phone number on the site though.
  • Research & Analysis: A bit on the blog, but they are more insights, with a fairly active social channel (mainly investing tips or product highlights).

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InvestEngine Managed Portfolios

Watch as we chat to Andrew Prosser, the Head of Investments at InvestEngine about their managed portfolios for investors who don’t have the knowledge or experience to invest themselves.

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InvestEngine Facts & Figures

⬜ Public Company✔️
👉 Number Active Clients38,000
💰 Minimum Deposit£100
💸 Client Funds£390m
📅 Founded2019
Account Costs
👉 Investment Account
0%
👉 SIPP
0.15%
👉 Stocks & Shares ISA
0%
👉 Junior ISA
👉 Lifetime ISA
Dealing Costs
👉 UK Shares
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Awards

InvestEngine won our award for best ETF investment platform in 2023

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Half a billion AUM milestone

InvestEngine, recently reached a major milestone, surpassing a figure of £500 million in assets under management or AUM.

This achievement is driven at least in part by a +70.0% increase in assets at the firm, over the past four months, highlighting the platform’s impressive growth trajectory.

One of the key factors behind InvestEngine’s rapid growth is the increasing demand for ETF and index investing among UK private clients, something we highlighted at larger rivals Hargreaves Lansdown earlier this week.

ETFs, or Exchange-Traded Funds, are designed to track the performance of specific indices, sectors, investment themes and styles, such as growth or value.

Why are ETFs so popular?

ETFs have proved highly popular with investors for several reasons:

ETFs can provide instant diversification to a portfolio, they are usually liquid and can be traded just like stocks and shares. Plus

ETFs often have lower fees than rival mutual funds and other collectives, making them very appealing to cost-conscious investors.

InvestEngine has made a name for itself thanks to a user-friendly platform that simplifies ETF investing.

The firm currently offers investors access to over 620 ETFs drawn from providers like Vanguard, iShares, Invesco, and JP Morgan.

InvestEngine’s commission-free trading structure and automated investing features have been a big draw and the firm amassed more than 50,000 customers.

Pensions & Savings

In addition to its core ETF investing platform, InvestEngine has expanded its offerings to include self-invested personal pension (SIPP) accounts and a regular savings plan.

The SIPP accounts allow individuals to take control of their retirement planning, while the Savings Plan enables automated, regular investments to help build long-term wealth more efficiently.

Outlook

With the global ETF market projected to grow to over $20 trillion in AUM by 2026, according to data from, PWC, the future looks bright for both InvestEngine and the wider ETF investing space.

However growing a business in ETFs is one thing, monetizing it over the long term, is quite another.

It remains to be seen if a commission-free model can deliver the necessary critical mass, and or, revenues and profitability.

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