Aston Martin is about to float on the stock market, so how can you get involved and is this Aston Martin IPO likely to be a good bet?

As IPOs go, it doesn’t get cooler than owning a slice of James Bond – or at least the people who make his favourite cars. Aston Martin has announced plans for a £5bn stock market listing, which means the general public could have the chance to own a little piece of one of the world’s most well-known luxury car brands.

We’ll have to wait until September 20th for more details including a full prospectus which will include full details of how the company works, its financial history and the risks associated with its shares.

It doesn’t seem that this will be one of those IPOs in which the general public can buy shares at the same price as institutional clients, but there are still ways in which you can get involved.

  1. Work for Aston Martin: The company has said shares will be open to certain ‘qualifying employees’ who will be able to buy at the offer price.
  2. Customers: If you’re lucky enough to own an Aston Martin you may be given priority access to the shares.

For the rest of us, we’ll have to wait until the shares go on sale before putting in an order with a stock broker or trading platform provider such as Hargreaves Lansdown or IG Group on the day the shares are made available.

There is no confirmation about when this will be precisely, but most estimates suggest it will be later in the autumn.

The question is: will this be a good bet? Aston Martin has certainly had some ups and downs over the years. It has been bankrupt several times, and while it might be one of the coolest car brands in the world it has never been the most profitable.

More recently, though, things are looking a bit better. Business is good and the company is profitable once again. Its core focus on SUVs and sedans is paying off and it looks to be on a solid footing going forward.

However, for many people this will be about much more than money. Anyone who loves the Bond films will have dreamt of owning an Aston Martin and, while that’s out of reach for most of us, owning a bit of the company could be the next best thing.

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