- Experts commend the Wealthify App for its user-friendly interface and low management fees, highlighting its suitability for passive investors. However, they note that the app’s functionality is limited compared to the web version, and the increased minimum investment requirement may deter some potential users.
- Across 2571 user reviews on Good Money Guide, averaging 4.6/5, customers frequently praise the app’s ease of use, excellent customer service, and the clarity of information provided. Many appreciate the variety of investment options and the ability to start with small amounts, while some express concerns about the waiting time for investment credits and the inability to trade individual shares.
Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.- Pricing5.0
- Market Access4.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis4.5
Pros
- Managed portfolios
- Low account fee of 0.6%
- Easy to use
Cons
- Cannot trade individual shares or ETFs
- Minimum investment of £1,000 – £5,000 depending on account type
- Mid-range performance
See full expert review
Our verdict
Wealthify’s investing app is an excellent choice for passive investors as it lets you invest in either an original portfolio of investments from the UK and overseas or choose an ethical investment plan made from a blend of environmentally and socially responsible investments. The platform is a robo-advisor and it’s part of the Aviva Group. Capital is at risk.
Is Wealthify a Good Investing App?
Yes, Wealthify is an excellent app but it’s not as good as the web version, because it’s easier to explore the risk and performance tables and choose a portfolio on a bigger screen.
The Wealthify app used to be brilliant for beginner investors but since they upped the minimum deposit required to start investing, it’s not as accessible as it once was.
Fees: Wealthify’s app is free to download and once you start investing is fairly cheap for a managed robbo-advisor. It costs 0.6% to start investing with Wealthify, which is one of the cheapest robo-advisor account fees. There are also investment costs of, on average, 0.14% for original plans and 0.46% for ethical plans.
Market Access: You can only invest in two portfolios, but you can choose how much risk you want to take.
App & Platform: Very easy to use, and gives you lots of information if you want to dig deeper into your portfolios.
Wealthify app screenshots taken Feb 2026, past performance is no indication of future returns.
Customer Service: Excellent – good team and friendly support.
Research & Analysis: A bit here and there, but if you are a passive investor I doubt you’ll read any of it.
Customer reviews for Wealthify
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 2,571 reviews
- Excellent68%
- Very good24%
- Basic6%
- Poor1%
- Bad1%
Read customer reviews
Accessible
Processes are easy to understand and staff are helpful and friendly. App is well designed and tell you what you need to know without data overload. I’m in control of my money without needing to be a financial expert
Efficient
Customer service with Wealthify is second to none, whenever there’s an issue be it app based or user error, there’s always be a form of communication open to work out the problem.
Trustworthy
They make me feel safe with my money in their hands
Variety
Good selection of products made simple.
Slick
Easy to use platform, functional with handy and topical news
Clarity
Providing clear information and updates
Steady Wealth Management
Good steady return
Good performance
Provides good performance, for 3 JISAs I hold for my three grandchildren. They’d get 5 stars if it wasn’t for the ludicrous 6-working-days waiting time before investments I make actually get credited to my grandchildren’s JISAs. In this day and age, that’s unacceptable, frankly.
Easy way to start investing
Can start with very small amounts. Very easy to use and professional
Great company for all round saving and investing
I’ve had an ISA, Pension and two Junior ISAs with Wealthify, and now more recently I’ve started saving with them too. Their platform is so simple to use and easy to understand. I feel like my money has grown so much more than it would have in a savings account, and I was lucky that I transferred my pension to them when I did, since it was out of the market (in the middle of being transferred from one provider to the other when markets fell) so my pension pot has only ever grown since.
My boys always ask to see the money in their Junior ISA and it’s a great opportunity for me to teach them about money too. The savings rate is really good especially if someone doesn’t feel comfortable investing yet. So its a great all rounder for me.
- Expert opinion: Wealthify reviewed & rated