Ultra is Revolut’s exclusive top-tier membership category which sits above the firm’s existing premium memberships. Would-be super-app Revolut has added a new membership tier to its services with the introduction of Ultra, a platinum card and account designed to spearhead a refined luxury lifestyle.
Revolut says the Ultra account is aimed at ambitious explorers who are interested in a luxury lifestyle, which Revolut sees as an important and growing consumer segment. The Ultra account concept was unveiled by Revolut last year, and potential customers in the UK and Europe added their names to the waiting list.
In fact, Revolut has had more than 430,000 expressions of interest in the new account from within Europe, 88,000 of which, hailed from the UK. The wait is now over as the new high-end account has gone live.
Revolut Ultra benefits
Ultra account holders will receive numerous benefits, including 5% cash back on purchases made within the first month of account opening.
Access to up-scale travel lounges in more than 1400 airports, across the globe, and “any cause” cancellation insurance should travel plans go awry.
Alongside cashback of up to 10% from hotel bookings and expenditures, made via Revolut’s own booking service, Revolut Stays.
There are also unlimited currency conversions and money transfers, backed up by a 24/7 member support and call-back service, alongside access to a host of subscription services provided by Revolut’s partners which include the FT, WeWork, Nord VPN and ClassPass.
Ultra members will also get reduced crypto trading fees as well as annual interest paid on daily savings held in GBP or US dollars.
Revolut values the Ultra account’s annual benefits package at an impressive £4100.
Is the cost of Revolut Ultra worth it?
Revolut Ultra will cost UK members £540.00 per annum or £55.00 per month.
Speaking about the launch of the Ultra account Tara Massoudi, Revolut’s General Manager of Premium Products, said:
“An increasing number of our customers are interested in travel, lifestyle & investment products that offer top-of-the-line experiences. This growing consumer market is redefining luxury, making it more functional and present in day-to-day life. They want to build a steady passive income, but also enjoy life, keep up to date with the latest trends and travel the world.”
She added:
“In response to our customer’s demands, we’re launching this new bespoke membership that we envision as the ultimate travelling and lifestyle companion”
Everyone likes to be made to feel special even if they pay for the privilege.
This new high-end membership option will likely appeal to aspiring globetrotters and digital nomads alike.
How Revolut must wish they could offer full-service banking alongside it.
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