One of the most common questions we are asked by financial service providers entering the Good Money Guide Awards is “How can we win?” So, in this guide, I’ll explain how our awards work and how your firm can stand a better chance of winning one.
1. Enter or nominate
To be eligible for a Good Money Guide Award, your firm must enter the awards and select a category on the relevant awards page.
You can visit the regional awards pages here:
2. Check your review Page
Once you have entered the awards page, you will need a review page for your customers to vote for you on.
You can check to see if you already have a review page by using the search bar below and typing [brand name] review.
If you do not have a review page, you can request one for free here.
3. Ask your customers to vote for you
Good Money Guide Awards are allocated based on customer votes, so the only way to win one is by asking your customers to vote for you.
The more votes and reviews you get, the better your chances of winning.
When customers vote for your firm, they need to leave a review, where we ask them to tell us what they like about your firm, give you a star rating and then expand more on what they specifically like about the services that your firm offers.
Once they leave a review, they will receive an email asking them to verify their email address to validate their review and ensure its authenticity.
Ratings and reviews are calculated based on reviews left during the voting period. Reviews left prior to or post this date are still visible on your review page, but do not count towards our annual awards.
We do this so that we use the most up-to-date customer reviews.
It’s important to note that customers can review your firm at any time, so if you receive negative reviews during the voting period, they will decrease your score.
If at any point your firm receives a negative review, it’s very important to leave a response, which you can do so for free.
The easiest way to get votes is to ask your customers for them.
Previous award winners have received great reviews when they asked their customers to vote for them.
The best way to get your customers to vote for your company is to:
- Email them directly and ask them to “Vote for us in the Good Money Guide Awards”.
- Add a link on your website to make it as easy as possible for them to find your review page.
- Social media posts are a great way to create a buzz and get your followers to tell people how great your company is.
You can find a selection of banners and logos to use here.

Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
You can contact Richard at richard@goodmoneyguide.com