Moomoo is rolling out a dedicated American cryptocurrency trading service called Moomoo Crypto for its US customer base. This represents a significant expansion beyond their traditional securities offerings, with initial support for major digital currencies like Bitcoin and Ethereum, and they are expecting to scale up to over 30 cryptocurrencies in the coming months.
How does it compare to other US crypto brokers
Their entry into Crypto trading puts Moomoo in direct competition with Robinhood and eToro, both of whom generate substantial revenues from crypto trading. Robinhood generated $252.0 million of income from cryptocurrency trading in the first quarter of 2025 alone, which is more than a quarter of their total revenue.
No surprise, then, that Moomoo would want to grab a piece of the pie for itself. Though it should be noted that Robinhood’s crypto revenue was down by -30.0%, when compared to the prior quarter.
Moomoo is a global digital investment platform that was launched in 2018, as the retail brand of Hong Kong-based FUTU Holdings, which itself is listed on NASDAQ.
Operating from its headquarters in Palo Alto, California, the SEC-registered and FINRA-member firm serves customers across the US, Canada, Singapore, Australia, Japan, and Malaysia, offering them commission-free trading in US stocks, Chinese and Hong Kong stocks, alongside ETFs and options.
The Moomoo platform offers advanced charting tools and analytical features that appeal to tech-savvy, active retail investors. Moomoo has positioned itself as a technology-focused competitor to brokerages like Robinhood and eToro, which, of course, recently IPO’d in the USA.
Moomoo & Coinbase
Rather than building everything from scratch in-house, Moomoo is partnering with Coinbase and will leverage the exchange’s Crypto-as-a-Service (CaaS) infrastructure.
Partnering with Coinbase in this way allows Moomoo to gain access to a proven and established Crypto infrastructure whilst retaining its distinctive trading platform that existing customers know well.
Moomoo is planning to integrate its advanced charting tools into its crypto offering and to introduce copy trading to cryptos on its platform by September 2025.
They will also include educational resources that should appeal to investors, who want to understand more about the crypto markets, before they dive in.
The future of crypto trading in the US
Trading in cryptocurrencies is becoming ever more mainstream, particularly in the US, where the crypto ETFs have gathered significant AUM, and to some extent have acted as a gateway to the wider markets. We have recently seen a wave of M&A in the sector, with Coinbase and Kraken both making acquisitions.
And the regulatory climate in the US towards cryptocurrencies is thawing fast. Legislation on the use and legality of Stablecoins, as a form of payment, is being debated on Capitol Hill, in the so-called Genius Act.
Against that background, it looks like the ideal time for Moomoo to be entering the crypto space.
Moomoo’s current users will shortly get access to crypto trading without needing to open new accounts elsewhere or having to learn to operate a new platform.
For a brokerage that serves active traders across multiple international markets, this integration makes sense by keeping everything under one roof, whilst creating the potential to attract crypto-native investors, who might then wish to explore traditional securities markets via Moomoo.
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