Crypto.com has officially launched OG, a standalone US prediction markets platform targeting new users, with a major new-customer incentive designed to drive rapid adoption in the fast-growing event-contracts space.
The headline promotion is clear: the first one million users to sign up will receive up to $500 in rewards, positioning the launch as one of the most aggressive customer acquisition pushes yet in prediction markets.
OG.com’s $500 new customer bonus – what’s the catch?
The new-user deal sits at the centre of the launch strategy. Crypto.com says early adopters who download the OG app or sign up via the website can earn rewards worth up to $500, though the company has not yet detailed the exact structure of how rewards will be distributed.
However, the OG “up to $500” bonus isn’t free cash, it’s earned by completing trading activity or missions on prediction contracts. Most users will receive smaller rewards, as trading credits or staged bonuses rather than instantly withdrawable money.
The incentive comes as competition intensifies between US trading platforms entering prediction markets, a category that blends elements of trading, betting and social media engagement.
Crypto.com CEO Kris Marszalek said the US crypto exchange has seen rapid growth in the sector justified a standalone platform, noting the firm has seen 40-times weekly growth in prediction market activity over the past six months.
A social trading twist on prediction markets
OG combines a consumer-focused mobile app experience with institutional-grade infrastructure. Users can trade contracts on the likelihood of real-world events, ranging from sports outcomes such as the Super Bowl and March Madness to economic data, politics and entertainment.
The platform also integrates social features, allowing users to share predictions, interact with other traders and compete on leaderboards.
Crypto.com says the product is powered by Crypto.com, Derivatives North America (CDNA), a CFTC-registered exchange and clearinghouse, meaning contracts are offered on a federally regulated derivatives platform in the US.
Nick Lundgren, newly appointed CEO of OG and Crypto.com’s Chief Legal Officer, said sports would act as the natural entry point for the product.
He described prediction markets as a “deca-billion-dollar industry” and highlighted plans to introduce parlays, margin trading and a deeper social layer over time.
First prediction markets platform planning margin trading
One notable feature in development is the planned rollout of margin trading for prediction contracts, subject to regulatory certification. If approved, this would mark the first prediction market platform to offer leveraged trading on event contracts.
The company says OG will initially focus on the US market before expanding globally.
Backed by Crypto.com’s compliance and security infrastructure, the launch signals a major push into prediction markets, and the generous new-user rewards suggest Crypto.com is prioritising rapid scale as competition in the space heats up.
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
To contact Richard, please see his Invesdaq profile.
