Saxo Australia has officially rebranded to Totality, marking the start of a new chapter for one of the country’s most established multi-asset brokers.
The move comes after Saxo Bank sold an 80.1% stake in its Australian subsidiary to SCM DMA Pty Ltd, the local arm of South African fintech DMA, in a deal first announced in 2023. Saxo Bank has retained a 19.9% holding, ensuring ongoing technology integration and continuity for clients.
From 11 August 2025, existing Saxo Australia clients were migrated to the new brand. Client accounts, assets and cash remain under the same custodial and trust arrangements with tier-one institutions including Saxo Bank A/S, Citigroup, HSBC and NAB. Users have not been required to take any action, and their ability to view, trade and withdraw funds remains unaffected.
The rebrand is accompanied by a rollout of new digital tools:
- Totality Core, an all-in-one secure portal and app for funding, withdrawals and account management.
- Totality Edge, which provides access to Saxo’s familiar trading infrastructure (formerly SaxoTraderGO).
- Totality Apex, offering advanced trading capabilities for professional users.
What is Totality?
DMA said the new brand identity reflects its ambition to build a borderless brokerage platform for modern investors, combining Saxo’s fintech roots with DMA’s software expertise. The new logo – a winged goddess – symbolises agility, empowerment and freedom, values the company says underpin its global growth strategy.
Saxo Capital Markets (Australia) had operated locally since 2006, offering Australian investors access to global markets across equities, forex, commodities, ETFs and derivatives. The 2023 majority stake sale to DMA signalled a strategic refocus for Saxo Bank and opened the way for a locally-led rebrand.
For DMA, the transition to Totality cements its position as a serious challenger brand in Asia-Pacific online trading. The firm aims to attract both experienced traders and long-term investors with improved technology, enhanced client service, and a more flexible product offering.
What’s Next For Saxo Clients?
With the Totality rollout now live, clients are being encouraged to download the Totality Core app to manage their accounts securely. Trading continues uninterrupted through the rebranded web and mobile platforms.
As part of its growth strategy, Totality has confirmed it will continue to support Australian retail and wholesale investors across individual, joint, SMSF, trust and corporate accounts, while exploring expansion across the wider Asia-Pacific region.
For clients that are not happy with the switch, you can compare the best Australian trading platforms here.
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