The collaboration signals the latest partnership between Western Union and a fintech provider as it enhances its position in the digital marketplace.
3.7 million app users will now get access to fast local and international transfers 24/7 after a collaboration between Western Union money transfers and French Fintech firm Linxo.
Under the agreement, Linxo customers will be able to manage money transfers through Western Union’s platform all day, every day. Funds can be paid into billions of bank accounts and millions of mobile wallets in around 125 countries, or half a million retail outlets in more than 200 countries.
“We are pleased to be joining forces with Linxo, offering the 3.5 million users of this innovative app access to the broadest digital global network coverage within the cross-border person-to-person payment sector,” said Massimiliano Alvisini, Head of Europe, CIS, and Africa Network at Western Union. “In France, and across the world, we partner with fintechs, banks and post offices, offering their customers flexibility and trust underpinned by technology, customer experience and compliance.”
Launched in 2020, Linxo is a money management app which allows users to pull all their accounts together and manage transactions from one location. Since its launch, it has grown rapidly through a number of partnerships. They say they intend to use the collaboration to further enhance the customer experience for their app users.
“By integrating the Western Union platform into our Linxo Marketplace, we are providing our users with a new and seamless customer experience thanks to enhanced functionalities for the management of their financial assets from a single space: consultation and management of accounts, sending or transferring money to their families and loved ones,” comments Bruno Van Haetsdaele, CEO and Co-Founder of Linxo Group. “Our ambition was to create a virtuous and open ecosystem. With the integration of the Western Union platform, this is now a reality. And we will continue to integrate new value-added services to provide our users with a quality service that exceeds their expectations within the Linxo application.”
Tom Cropper has been writing for us since 2015. Tom is a financial journalist and his work has appeared in titles such as the Guardian, Euromoney and many others.