Is Interactive Investor GIA better than their ISA?

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Interactive Investor’s GIA is better than an ISA if you have lots of money to invest as you only tax-free allowance of £20k per year for individual savings accounts, so anything above that you should invest in a general investment account. However, if you only have a small amount of money to invest (less than £20k) you are better off investing it in an II ISA, rather than an II GIA as in an ISA your profits will be tax free.

Interactive Investor General Investment Account Review
Interactive Investor

Name: Interactive Investor General Investment Account

Description: II's GIA won our award for best general investment account in our 2023 and 2022 awards as they offer an excellent fixed-fee pricing model, which is a good choice for investors with over £10,000 to invest. Interactive Investor’s fixed-fee model means that your total account costs remain low no matter how big your portfolio gets. You can also invest in a huge range of markets, from UK and international shares to funds, trusts, bonds and ETFs.
Capital at risk


  • Investments: Shares, ETFs, bonds & funds
  • Minimum deposit: £1
  • Other account types: GIA, ISA, SIPP, JISA
  • Account charge: From £4.99 per month
  • Dealing fee: £5.99


  • A GIA with ii costs from £4.99 a month for a general investing account with Interactive Investor’s Investor Essential plan. Dealing commissions are a free trade every month, then UK Shares and Funds, US Shares are £5.99. You can set up regular orders as small as £25 for free with ii’s Regular investing service.

Special Offers:

  • One free trade per month – One buy or sell order is free every month, after that, the cost is between £3.99 and £5.99, depending on what plan you are on.
  • Free investing for your friends and family –  You can give up to five people a free investment account subscription with Interactive Investor’s Friends and Family plan. You pay a single extra fee of £5 a month, and their monthly cost is zero. Each member can invest up to £30,000 in an ISA or a general investing account with free regular investing and no account fees. However, they will still pay normal dealing commissions when they buy and sell investments.
  • Get £200 when you refer a friend to Interactive Investor – Recommend a friend or family member to ii and get a £200 reward. Your friend will get their first year’s service plan for free – saving £120. To qualify, your friend must transfer or fund their account with at least £10,000 in combined cash/investments. However, your friend will not receive the usual monthly free trade.

Investing Platform:

Interactive Investor’s investment platform is very easy to use and gives lots of market data on potential investments.

Interactive Investor General Investment Account Investing Platform


  • Pick your own investments or use their model portfolios
  • £1 minimum deposit makes it easy to get started
  • Fixed account fee that does not increase with your investments
  • Joint account options


  • Fixed fee expensive for very accounts below £1,000
  • No Lifetime ISA account
  • No Junior SIPP account
  • Pricing
  • Market Access
  • Online Platform
  • Customer Service
  • Research & Analysis
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