Fisayo Martins (Finance Matters UK) Reviews

She breaks down financial concepts really well for people that don’t have a clue I voted as: Best personal financial tips, in the 2025 Good Money Guide Finfluencer Awards.

Fisayo Martins excels at making complex financial concepts completely accessible and engaging, breaking down expert-level knowledge into clear, relatable insights that anyone can understand and apply to their day to day lives. I voted as: Best personal financial tips, Best TikTok finfluencer, Best Instagram finfluencer, in the 2025 Good Money Guide Finfluencer Awards.

Teaches people about finance literacy. Very encouraging and an amazing figure within the community I voted as: Best personal financial tips, Best TikTok finfluencer, Best Instagram finfluencer, in the 2025 Good Money Guide Finfluencer Awards.

I always feel like if I’m not learning something new, I’m feeling more confident about something in my life. This year alone, I never thought Id ever tackle my debt. Fis is the reason I took it seriously this year and I’m forever grateful I voted as: Best personal financial tips, Best Instagram finfluencer, in the 2025 Good Money Guide Finfluencer Awards.

Helping to understand finance in terms of budgeting paycheck, allocating money towards, paying off debt and increasing savings, whilst also being transparent with investing. In terms of the risks and opportunities involved. Also, good at keeping up-to-date with policy changes and explaining why this means I voted as: Best personal financial tips, Best TikTok finfluencer, Best Instagram finfluencer, in the 2025 Good Money Guide Finfluencer Awards.

She makes time to break down all information to a relatable level for those who may not understand in full depth. I voted as: Best personal financial tips, Best TikTok finfluencer, Best Instagram finfluencer, in the 2025 Good Money Guide Finfluencer Awards.

As someone who actively listens to Fisayo Martins and reads her content, what makes her stand out is how deeply relatable and human she is. She talks about money in a way that feels like a friend guiding you not a financial expert talking at you. She understands real-life pressures, cultural expectations and the emotional side of money, which many finance creators completely overlook.

Her posts always feel grounded in the lives of real people: the fear of starting again, the frustration of being overwhelmed by debt, the uncertainty of trying to save or invest when life feels chaotic. She doesn’t sugarcoat anything, but she also doesn’t judge. She breaks things down simply, with honesty and empathy, which is why her advice actually sticks.

When she shares her own journey her career, her mistakes, her wins it feels like she’s walking the path with you. That’s what makes her content so powerful. She makes complex finance feel possible and accessible, no matter where you’re starting from.

For me, that relatability is what turns financial education into something I genuinely trust and return to every day. And it’s exactly why she deserves to win. I voted as: Best personal financial tips, Best financial blogger, Best TikTok finfluencer,

She delivers technical financial information in ways that are digestible and also that takes into account the financial climate + the impact that this has on the emotions. It feels like advice from someone who actually cares not just a tickbox exercise. I voted as: Best personal financial tips, Best TikTok finfluencer, Best Instagram finfluencer, in the 2025 Good Money Guide Finfluencer Awards.

She goes above and beyond to educate all backgrounds of people with financial literacy I voted as: Best financial analyst, Best investing education, Best personal financial tips, in the 2025 Good Money Guide Finfluencer Awards.

Everything! From TikTok posts to ig carousels that make impact! She’s so impactful within the community especially for younger girls I voted as: Best financial analyst, Best personal financial tips, Best TikTok finfluencer, in the 2025 Good Money Guide Finfluencer Awards.