Who is AJ Bell Dodl’s ISA aimed at?

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I’d say Dodl are aiming their ISA at people who are just starting their investment journey and want a easy, friendly, cheap stocks and share ISA with simple investment choices.

AJ Bell Dodl Stocks & Shares ISA Review
Dodl by AJ Bell

Name: AJ Bell DodlStocks & Shares ISA

Description: AJ Bell Dodl's ISA is a great option of beginner investors as costs are super low making it ideal for small portfolios. The app is user friendly and as they are part of AJ Bell new investors are in safe hands.
Capital at risk.


  • Investments: Shares, ETFs, funds
  • Minimum deposit: £100 or £25 per month
  • Account types: GIA, ISA, Pension, LISA
  • Account charge: 0.15%
  • Dealing fee: £0


  • Low fees
  • Easy to use
  • Simple investment choices


  • Limited market range
  • Pricing
  • Market Access
  • Online Platform
  • Customer Service
  • Research & Analysis
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