What is Moneyfarm?

Moneyfarm is a digital wealth manager that aims to make personal investing simple and accessible. It was launched initially in Italy in 2012 by Italian bankers Paolo Galvani and Giovanni Dapra and entered the UK in 2016 and has big-name financial backers such as Allianz Global Investors, Cabot Square Capital, United Ventures and Poste Italiane. Moneyfarm has built an investor base of 50,000 users who have invested more than £1 billion through its platform, making it one of the largest digital wealth managers in Europe. Investors complete a questionnaire and choose a risk strategy based on their response, letting Moneyfarm build and manage a portfolio of exchange traded funds in a stocks and shares ISA, pension or general investment account.

Moneyfarm Expert Review

Moneyfarm offers three products, a stocks and shares ISA, a pension and a general investment account.

You can invest up to £20,000 of your ISA allowance into a Moneyfarm stocks and shares ISA each month or make transfers from other products within the tax wrapper.

Retirement savers can transfer or start a new pension with Moneyfarm or you can have a general investment account.

Investing with Moneyfarm

Before investing in any products, users must discover their investor profile. You do this by completing a questionnaire that assesses your attitude to risk and allocates the most suitable model portfolio based on the responses.

Moneyfarm App

Investors can sign up to Moneyfarm either on its website or through its iPhone or Android app.

Whether you use the web or the app, you will need to sign up with your email and create a password. Once signed in, you will need to create your investor profile by answering questions covering issues such as your income, your reason for investing and your attitude to and understanding of risk, especially when it comes to ETFs. It will also explore your investing experience and capacity for loss.

Moneyfarm will allocate you an investor profile and portfolio based on your responses. These range from 1 for lower risk to 7 for the highest risk product. You can then either book an appointment to speak with an investment consultant on the phone or choose a stocks and shares, general investment or pension account yourself.

Funds can be added to your account either through the website or the smartphone app and both will let you view portfolio information, monitor performance, add new products and make withdrawals. You can also forecast what your returns may be in the future based on your level of investment and risk profile.

The website and the app have the same features. The only difference is that you can’t access Moneyfarm’s investing guides through the app, although it does feature its blogs, some of which could contain useful guidance.

Moneyfarm Charges and Fees

The more you invest with Moneyfarm, the lower the charges.

The fee structure is the same for all three of its products.

Investors pay 0.75% on the first £10,000, 0.6% on the next £10,000 to £50,000, 0.5% on the next £50,000 to £100,000 and 0.35% on anything above £100,000.

For example, if you invested £210,000 with Moneyfarm, you would pay 0.75% up to £10,000, 0.6% on the next £40,000. 0.5% on the next £50,000 and 0.35% on the remaining £110,000.

There are also fund fees for the ETFs that are 0.20% on average.

Here is how Moneyfarm stacks up against its competitors. It ultimately depends how much you invest but it is pretty competitive at all levels.

Investment amountMoneyfarmNutmeg fully managed portfolioWealthsimpleWealthify
Up to £10,0000.75%0.75%0.70%0.60%
£10,001 – £50,0000.60%0.75%0.70%0.60%
£50,001 – £100,0000.50%0.75%0.70%0.60%
£100,000 +0.35%0.35%0.50%0.60%
Average investment fund fee0.200.19%0.20%0.16%

Annual cost of investing

(Including average fund fees but excluding market spread which varies among platforms)

MoneyfarmNutmeg fully managed portfolioWealthsimpleWealthify
Up to £10,000£95£94£90£76

Moneyfarm General Investment Account

Moneyfarm’s General Investment Account lets you choose a risk rated portfolio and invest as much as you like.

This could be a useful account for if you have maximised your ISA and pension allowances.

Unlike a pension, there are no restrictions on withdrawals plus you could set up different portfolios for separate goals all with different risk levels.

The minimum investment is £1,500 but Moneyfarm suggests starting with £2,500 as this helps diversify your funds better. The platform also recommends setting up a monthly direct debit of at least £100 if you are starting with an investment below £5,000.

The fees for a general investment account, ISA and pension are all the same. It all depends how much you invest.

There is a calculator on the Moneyfarm website that will tell you the cost of investing based on how much you are willing to commit.

A £10,000 investment would have a 0.75% management fee plus you would need to pay a 0.20% fund fee and there is a charge of up to 0.09% to reflect the market spread, which is the different between the selling and buying price. This would give you an annual fee of £1.04% or £8.67 per month.


Transferring ISAs to Moneyfarm

You can transfer both a cash ISA and stocks and shares ISA to Moneyfarm.

It won’t charge you to transfer money in or out, however there may be a fee to exit your old platform.

You can transfer as many ISAs as you want and it can take up to 30 days so make sure you start the process in good time before the end of the tax yaer.

Moneyfarm Competitors

Moneyfarm is regulated by the Financial Conduct Authority as a digital wealth manager, also known as a robo-adviser.

This gives it permissions to advise, arrange and manage investments.

Unlike a traditional financial adviser, everything is managed online or you can speak with its investment consultants on the phone.

Its main competitors are other robo-advisers such as Nutmeg, Wealthsimple and Wealthify.

All offer risk-adjusted low-cost managed portfolios of ETFs or passive funds.

Moneyfarm versus Nutmeg

Nutmeg launched in the UK in 2011 to give investors a low-cost alternative to wealth management.

It has been around for longer than Moneyfarm so has built up a larger client base of more than 80,000 investors and has more than £2 billion of assets under management in the UK.

Both platforms have a similar approach, providing risk-rated portfolios of ETFs that are regularly monitored and rebalanced.

However, the initial setup is slightly different.

Nutmeg doesn’t have a risk questionnaire but asks investors about their goals and investment timeframes and they can then choose from one of 10 model portfolios that get riskier as you go up by each the number.

Like Moneyfarm, Nutmeg offers a stocks and shares ISA, a general investment account and a pension.

It also offers a Lifetime ISA and a Junior ISA, which you can’t currently get with Moneyfarm.

There is more portfolio choice with Nutmeg. Investors can choose from fully managed, smart alpha, fixed allocation and socially responsible portfolios.

These are regularly monitored and rebalanced if necessary, by Nutmeg’s investment team but there are no investment consultants to chat through your strategy with on the phone, which you do get with Moneyfarm.

Nutmeg’s fees are 0.75% up to £100,000 and 0.35% beyond on its fully managed, smart alpha and socially responsible portfolios.

The fee for its fixed allocation portfolios are lower at 0.45% up to £100,000 and 0.25% beyond as they are only checked once a year.

There are also fund costs, starting at 0.14% on average for the smart alpha portfolio, 0.19% for its fully managed and fixed allocation products and 0.32% for socially responsible portfolios.

Nutmeg also charges a spread of 0.05% on average.

In contrast, Moneyfarm charges 0.75% on the first £10,000, 0.6% on the next £10,000 to £50,000, 0.5% on the next £50,000 to £100,000 and 0.35% on anything above £100,000.

There are also fund fees for the ETFs that are 0.20% on average and a typical market spread of 0.09%.

The price difference would depend on the level of investment and underlying fund fees but £10,000 invested in Nutmeg’s fully managed portfolios, which are more similar to Moneyfarm’s offering, would cost £100.

This compares with £104 using Moneyfarm’s portfolios.

The annual cost of Nutmeg’s fixed allocation portfolios would be cheaper at £69 per year, while its socially responsible portfolios would cost £112 a year.

Both have similar features, letting you transfer old ISAs or pensions, monitor and forecast performance and keep track of everything either on a website or through an app.

Nutmeg’s minimum investment is lower than Moneyfarm at £100 for its Lifetime ISA, £500 for the ISA or general investment pot and £500 for its pension.

Users of both platforms get regular research plus portfolio updates and economic outlooks.

Nutmeg offers more portfolio choice but Moneyfarm’s products may end up more tailored to an investor’s needs as it has a risk questionnaire and investment consultants who can help choose the most suitable strategy.

Moneyfarm versus Wealthsimple

Wealthsimple first started in Canada and launched in the UK in 2017, making it a relative newcomer.

More than 1.5 million people use Wealthsimple globally and it manages more than £5 billion on behalf of investors.

Like Moneyfarm, you can open a stocks and shares ISA, a pension or general investment account.

Its approach is more similar to Nutmeg than Moneyfarm.

Users first answer questions about their financial goals and a portfolio of low cost tracker funds is suggested

Wealthsimple also offers a Junior ISA.

It doesn’t have a minimum investment, unlike its rivals but the level of service and pricing differs depending how much you invest.

Investors depositing up to £100,000 pay a 0.7% fee. They get a matched portfolio, access to investment advice and automatic rebalancing.

If you invest more than £100,000, the fee drops to 0.5% and you get investment planning support.

Those depositing more than £500,000 pay the 0.5% fees but get a dedicated investment adviser and ongoing portfolio monitoring.

Once you get passed £100,000, Moneyfarm may be cheaper depending on the underlying fund fees.

It charges 0.75% on the first £10,000, 0.6% on the next £10,000 to £50,000 and 0.5% on the next £50,000, compared with 0.7% by Wealthsimple.

The Moneyfarm fee above £100,000 is 0.35%, which is lower than the 0.5% that Wealthsimple charges.

There are also fund fees for Moneyfarm’s ETFs that are 0.20% on average and a typical market spread of 0.09%.

Typical fund charges are 0.2%.

Wealthsimple will even pay your transfer fees on more than £5,000 that you move to the platform if another charges you for exiting.

Investors have a choice between conservative, balanced and growth portfolios.

There are three portfolio options within each category that get more risky by adding more equities.

For example, its conservative portfolio has a 15% to 35% equity allocation and its growth portfolio is between 80% and 100%.

It also offers a socially responsible investment portfolio with the same fees but higher fund charges ranging from 0.22% to 0.32%.

Wealthsimple provides more choice than Moneyfarm but you have to invest more to get dedicated investment guidance and there is no risk questionnaire.

Moneyfarm v Wealthify

UK-based robo-wealth manager Wealthify was launched in Cardiff in 2014 and received financial backing from insurer Aviva in October 2017.

It is now a wholly owned subsidiary of Aviva but operates independently.

Similar to Moneyfarm, it offers risk-rated portfolios of ETFs and passive funds that are regularly monitored.

Investors can open a general investment account, ISA and pension and do both ISA and pension transfers, which is the same choice as on Moneyfarm.

However, Wealthify also offers an ethical investment account and a Junior ISA.

Wealthify offers a simple fee structure compared with Moneyfarm of 0.60% regardless of how much is invested.

Its average fund fees are 0.16% or 0.56% for its ethical investments.

Wealthify’s approach is more similar to Nutmeg and Wealthsimple.

Unlike Moneyfarm, there is no investment quiz and you have to set your own risk level to choose one of its 10 portfolios.

Wealthify has a low minimum investment of just £1, compared with £1,500 with Moneyfarm, but you need £50 to start its Sipp.

However, it doesn’t offer financial advice, which Moneyfarm can provide

Moneyfarm and Allianz

Moneyfarm has financial backing from Allianz, which is one of the largest insurance companies in the world.

It has also received funding from Posteitaliane, Cabot Square Capital and United Ventures.

Such high-profile support is important as it helps the company grow and ensures they have sufficient capital to keep operating, which is also a regulatory requirement.

Moneyfarm 2020 performance

Moneyfarm’s returns ranged from a 1.7% loss in its least risky product last year to a 4.2% return on its most risky level 7 portfolio.

It is hard to compare returns with other platforms as the underlying funds and level of risk in each portfolio may be different but the data below should give you an indication of Moneyfarm’s performance compared with its rivals.

Moneyfarm portfolio2020 performance
Nutmeg managed portfolios2020 performance


Wealthsimple portfolios2019 performance
Conservative (30% equity portfolio)8.32%
Balanced (60% equity portfolio)7.12%
Growth (90% equity portfolio)5.67%


Wealthify portfolios2020


Moneyfarm 2019 performance

Moneyfarm returned 2.8% in its least risky level 1 product in 2019 and 19.8% in its most risky level 7 product.

Here is how its portfolio performance compares with Nutmeg, Wealthsimple and Wealthify.

As the tables below shows, it is pretty competitive across all risk levels and often outperforms compared with its peers.

Moneyfarm portfolio2019 Performance
Nutmeg managed portfolios2019 Performance
Wealthsimple portfolios2019 performance
Conservative (30% equity portfolio)10.85%
Balanced (60% equity portfolio)15.70%
Growth (90% equity portfolio)21.10%
Wealthify portfolios2019

Moneyfarm fees versus Nutmeg, Wealthsimple and Wealthify

It is hard to directly compare Moneyfarm’s pricing with its rivals as not all offer the same level of service such as risk questionnaires and the portfolios may have different underlying funds and charges.

The price also depends on the level of investment but the table below outlines the key differences between the main robo-advisers.

Investment amountMoneyfarmNutmeg fully managed portfolioWealthsimpleWealthify
Up to £10,0000.75%0.75%0.70%0.60%
£10,001 – £50,0000.60%0.75%0.70%0.60%
£50,001 – £100,0000.50%0.75%0.70%0.60%
£100,000 +0.35%0.35%0.50%0.60%
Average investment fund fee0.200.19%0.20%0.16%

Annual cost of investing

(Including average fund fees but excluding market spread which varies among platforms)

MoneyfarmNutmeg fully managed portfolioWealthsimpleWealthify
Up to £10,000£95£94£90£76

Moneyfarm CEO Interview

Daprà, Moneyfarm CEO on why his digital wealth management firm is so much more than a robo-advisor

At what point do robo-advisors become wealth managers? We have a chat with Giovanni Daprà the co-founder and CEO of Moneyfarm to find out what it’s been like to set up and run one of the largest new fintech investment platforms and what he hopes the business will eventually become. read more

Moneyfarm Frequently Asked Questions:

Is Moneyfarm any good?

Moneyfarm is a user-friendly way of investing. You can start an ISA, pension or general investment account although it is lacking a Junior ISA or Lifetime ISA options. There is plenty of detail and support to help choose the right model portfolio with its risk questionnaire and investment consultants. Its range of portfolios aren’t as broad as its rivals such as Nutmeg and Wealthsimple, which both offer social responsible investment options but its questionnaires and investment support means you may get a portfolio more tailored to your needs and risk appetite.

Is Moneyfarm legit?

Moneyfarm is regulated by the Financial Conduct Authority. This means it must follow certain rules such as keeping client money separate from its own, treating customers fairly and making charges clear. Investors also benefit from Financial Services Compensation Scheme protection, meaning they should have access to up to £85,000 their investments if Moneyfarm goes bust. This is separate to stockmarket performance. As Moneyfarm is a regulated company, you also have a right to complain to the Financial Ombudsman Service if you are unhappy.

What is the Moneyfarm minimum investment?

The minimum investment is £1,500 but Moneyfarm suggests starting with £2,500 as this helps diversify your funds better. The platform also recommends setting up a monthly direct debit of at least £100 if you are starting with an investment below £5,000.

Can I transfer an ISA to Moneyfarm?

Moneyfarm accepts ISA transfers and won’t charge you for money coming in or going out. Transfers can take 15 to 30 days and your ISA account may be locked until the transfer completes.

Can you buy any market shares on Moneyfarm?

Moneyfarm isn’t a stock trading platform so you can’t buy and sell shares. Instead, the platform builds a portfolio of ETFs and regularly monitors and rebalances them for you.

Are Moneyfarm pensions active or passive investing?

Moneyfarm’s approach is closer to passive investing as it uses ETFs which track an index or asset class. This keeps costs down. There is an active element though as Moneyfarm monitors all its portfolios and rebalances them in response to its investment team’s economic outlook. Similarly, its team will start to alter your pension portfolio to take less risk and prepare to provide an income once you get closer to your target retirement date.

Does Moneyfarm have a Junior ISA?

No, Moneyfarm doesn’t currently hold a Junior ISA.

Can I disinvest and reinvest in Moneyfarm?

There are no charges to withdraw your money from a Moneyfarm account although you cannot take it out a pension before age 55. Any money taken out of an ISA will lose its tax-free status unless it is replaced in the same tax year. You can choose to disinvest through the website or app and the process should take no longer than five working days. You can then choose to either add this money to a new portfolio or withdraw it and have it sent to your bank account. This will be the bank account nominated during the sign-up process.

Can I invest in Moneyfarm through a different provider?

Investors need to setup and manage their account directly with Moneyfarm.

Is Moneyfarm a SIPP?

Moneyfarm is a form of SIPP as it isn’t a standalone pension scheme that chooses its own assets. However, it is closer to a personal pension as the investments are managed by Moneyfarm. All you are doing is choosing the most appropriate portfolio based on your investor profile and goals.

Can Moneyfarm give personal advice?

Moneyfarm describes itself as a robo-adviser with a human touch. Its algorithm will match you to an investor profile in five minutes based on your responses to a risk questionnaire and will then recommend a portfolio. You can talk through your goals and Moneyfarm’s portfolio recommendations with a qualified investment consultant, which can help ensure the recommended portfolio is personalised to your needs.

Is Moneyfarm safe?

The portfolios are managed using a long-term strategy so there is a focus on quality investments and no knee-jerk reactions to short-term market fluctuations. Moneyfarm has regulatory responsibilities to keep your money separate to its own and treat customers fairly. Investors also benefit from Financial Services Compensation Scheme protection which means you can still access up to £85,000 of your money if Moneyfarm goes bust. This is separate to stockmarket performance though, which Moneyfarm cannot guarantee.

Do you pay tax when investing with Moneyfarm?

There is no tax to pay if your money is in an ISA and while it is in your pension. However, there are income tax charges once you access your pension. You can take 25% tax-free when you first access your pension but will be charged income tax on withdrawals after that. Any returns in your general investment account will be taxed at your marginal rate, so 20% for basic rate tax payers earning up to £50,271, 40% for higher earners with income up to £150,000 and the 45% additional rate for those earning more than £150,000.

Who owns Moneyfarm?

Moneyfarm’s founders Paolo Galvani and Giovanni Dapra are still involved in the business as chairman and chief executive respectively. The platform is owned by its financial backers though, including Allianz, Poste Italiane, United Ventures, Cabot Square Capital, Endeavor and Fondazione Sardegna.

How does Moneyfarm work?

Moneyfarm helps people start investing by building a portfolio of low cost exchange traded funds based on their goals and risk appetite. Users start by creating their investor profile and they are then matched with a portfolio suitable to their attitude to risk and goals. The portfolios are regularly monitored and rebalanced by Moneyfarm’s investment committee and you can choose to invest with a stocks and shares ISA, a pension or general investment account.

How much does Moneyfarm cost?

The fees are the same for each product and are lower the more you invest. Investors pay 0.75% on the first £10,000, 0.6% on the next £10,000 to £50,000, 0.5% on the next £50,000 to £100,000 and 0.35% on anything above £100,000.

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