The word from spread betting broker IG is that after taking a broad overview of their clientele, the use of the Apple Watch app wasn’t sufficient to justify continuing with it.
The Apple Watch app for IG Group Holdings was launched a little over two years ago, but now the company has confirmed that solution will no longer be offered, attributing the decision to low demand.
The statement from IG’s representative apologised to users who did use the app. But it explained that they “periodically collate” the IG community’s feedback, and invited clients to give feedback on this decision if they wish. This suggests that the company hasn’t completely ruled out the possibility of bringing the app back, if user demand indicates this would be a wise move.
The announcement of the trading app for the Apple Watch came in April 2015, making IG Group one of the first providers of online trading to have a dedicated app for the popular device. The spread betting broker was seeking to gain a presence on the latest cutting-edge technology to assist clients with their trading in international markets.
This was IG’s debut on wearable technology, offering a new, convenient way to trade and observe the financial markets, complementing existing mobile device technology. From launch, the app was available in a total of 12 languages.
One of the app’s features was personalised watch-lists, enabling clients to view and open up positions on the most relevant markets for their tastes. Furthermore, push notifications from the iPhone app were automatically sunced to the watch, helping clients to ensure they could always keep on top of their trading.
The purpose of the app was to streamline and simplify the user experience of trading and monitoring the markets. The functionality of the app, and its features, were developed to provide clients with a convenient way to access the markets and perform trades at will, in a manner that was simplistic and instantaneous.
Although the Apple Watch app has now been discontinued, the mobile apps for other iOS devices like iPads and iPhones are still available for users to engage with.
Tom Cropper has been writing for us since 2015. Tom is a financial journalist and his work has appeared in titles such as the Guardian, Euromoney and many others.