One of the most notable trends to emerge over the last two years has been the reduction in the age of the investing public, with firms such as Hargreaves Lansdown and AJ Bell noting that the average age of their client base has been falling, whilst the number of investors, from younger cohorts that use their platforms, has increased.
Attracting younger investors is seen as a positive by the market because they have decades of potential investing activity before them.
GoHenry is a business that aims to attract and educate savers and investors from the youngest cohort, children. The firm’s website says that:
“We created GoHenry with the goal of helping kids learn about money in a practical, fun way and providing all the tools to help parents nurture healthy financial habits in their children”
GoHenry Junior ISA Account
As part of that process, GoHenry has just launched its new Junior Stocks and Shares ISA.
The Junior ISA can be opened online in just a couple of minutes without any minimum balance, parents can add a one-off lump sum, upto the respective annual allowance or make monthly contributions into the Junior ISA.
All of which can be managed and administrated from GoHenrys dedicated app.
The new ISA offering sits alongside GoHenry’s existing savings account and prepaid debit card, which provides teenagers with a sense of independence and financial responsibility.
How much does it cost?
The GoHenry Junior ISA costs 0.45% per year, based on the value of your childs account. There is also a 0.22% fee charged by the fund manager, Vanguard.
What’s in the GoHenry Junior ISA Account?
When you invest in the GoHenry JISA, you are buying the LifeStrategy® 60% Equity Fund – Accumulation fund, which is a fund made up of other funds.
Which is invested in 17 different funds that track various stock and bond markets. 60% of the find is in equity funds, whilst the remainder is in fixed income products such as bonds.
The breakdown at the time of writing is:
- 19.30% Vanguard FTSE Developed World ex-U.K. Equity Index Fund GBP Acc
- 19.20% Vanguard Global Bond Index Fund GBP Hedged Acc
- 15.40% Vanguard U.S. Equity Index Fund GBP Ace
- 15.10% Vanguard FTSE U.K. All Share Index Unit Trust GBP Acc
- 54% Vanguard U.K. Government Bond Index Fund GBP Acc
- 4.60% Vanguard Emerging Markets Stack Index Fund GBP Ace
- 41% Vanguard U.K. Inflation-Linked Gilt Index Fund GBP Ace
- 3.50% Vanguard U.K. Investment Grade Bond Index Fund GBP Ace
- 3.30% Vanguard FISE Developed Europe ex-U.K. Equity Index Fund GBP Acc
- 3.10% Vanguard Global Aggregate Bond UCITS ETF GBP Hedged Accumulating
- 1.60% Vanguard Japan Stock Index Fund GBP Ace
- 1.20% Vanguard U.S. Investment Grade Credit Index Fund GBP Hedged Acc
- 1.10% Vanguard Euro Government Bond Index Fund GBP Hedged Acc
- 1.10% Vanguard U.S. Government Bond Index Fund GBP Hedged Acc
- 0.80% Vanguard Pacific ex-Japan Stock Index Fund GBP Acc
- 0.60% Vanguard Euro Investment Grade Bond Index Fund GBP Hedged Acc
- 0.60% Vanguard Japan Government Bond Index Fund GBP Hedged Acc
GoHenry is a private company that has raised more than $66.0 million in venture capital funding since it was founded in 2012.
Attracting money from the likes of Citi ventures, Edison Partners, Gaia Capital and Muse, it has also raised another $30.0 million from friends, family and crowdfunding.
The firm operates in both the UK and the USA, and according to data on Crowdcube, GoHenry turned over £19.71 million in 2020 and had just over £31.0 million in cash on its balance sheet at that point.
Getting children into good financial habits early on strikes a chord within the Good Money Guide, and saving for their future, in a tax-free shelter, such as a Junior ISA, also makes sense to us, though, of course, GoHenry is not the only provider that offers that offer this facility.