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The current Apple share price is $174.79 (As of 22/09/2023 16:00) which is a change of 0.86 or 0.49% from the last closing price of 174.79 with 56,725,385 shares traded giving NASDAQ:AAPL a market capitalisation of $2,732,706,956,733. The most recent daily high has been 177.08 and daily low 174.05. The NASDAQ:AAPL share price 52 week high has been 198.23 and the 52 week low 124.17. Based on the most recent NASDAQ:AAPL share price opening of 174.79, the current NASDAQ:AAPL EPS (earnings per share) are 5.95 and the PE (price earnings ratio) is 29.37.

How to buy Apple shares (NASDAQ:AAPL) from the UK

If you want to take a bite out of Apple’s profits and invest in the company, you can buy shares in Apple from the UK with an FCA-regulated stock broker that provides access to US stocks. You can use our comparison of UK-based share dealing platforms that offer access to international markets and see what they charge for buying and selling US stocks, plus what the foreign exchange conversion costs are for converting GBP into USD.

🧑‍🎓Here are the steps to follow for buying Apple shares from the UK.

  1. Open an account with a share dealing platform that lets you invest in US stocks
  2. Decide how much you want to buy and deposit fund your account
  3. As Apple is a US stock and traded in USD you need to convert your funds to USD. You can either do this before trading or the share dealing platform will do it automatically for you.
  4. In your share dealing platform type in Apple’s NASDAQ stock symbol (AAPL) and click “buy”. You can be given the option to buy at the currency price (market order) or set a maximin price at which you want to buy at (limit order).

🤔Note: Apple Stocks Versus Shares

In the US they refer to Apple shares as Apple stocks, but they are the same thing…

⚠️What to watch out for! USD Exchange Rates

When you buy a US stock like Apple a hidden cost is often the exchange rate a share dealing platform charge for converting GBP into USD. You can compare these in our US share dealing platform comparison table.

💡Hints: Here are some of the best accounts for buying Apple shares

  1. Interactive Brokers offers the cheapest FX rates for buying Apple shares
  2. Hargreaves Lansdown provides an excellent service if Apple is only going to be a small part of your portfolio.
  3. Dodl offers a very low account, dealing and fx cost for new and small investors.
  4. IG offers free US share dealing if you trade a certain amount each month.

Apple Share Price Chart

Apple share price muted after iPhone 15 launch 13/9/23

By Darren Sinden

Apple has become one of the largest companies and most recognised brands in the world through a combination of slick marketing and the creation of an ecosystem of high-end phones, tablets and computers.

Apple effectively created the smartphone and tablet spaces and has dominated both since inception despite the best efforts of Samsung, Sony, Amazon and a host of other Android device manufacturers.

iPhone 15 launch

Apple launched a series of new products on Tuesday including the much anticipated iPhone 15 the launch event came as Apple appeared to be facing problems in China, one of its biggest markets and the centre for much of its manufacturing and product assembly, which it subcontracts to firms such as Foxconn.

The Chinese communist party was reported as having banned its members from using iPhones and other foreign devices, though sources in Beijing are now downplaying those reports.

Truthfully the launch was something of a damp squib the main news being that the iPhone 15 would have a USB C charger- rather than the lightning connector on existing phones. A sign that Apple had bowed to pressure from the EU.

There were some cosmetic changes to the iPhone profile, a camera upgrade, and the more expensive Pro models will also receive an updated processor.

Apple also launched two new watches at the event.

Share price reaction

Apple’s share price didn’t immediately benefit however, with the stock trading down by -1.71% on the day, having previously broken below a 9-month long uptrend and the 50-day moving average, in August and September respectively.

Investors probably don’t have too much to worry about right now because year to date Apple is up 35%, up by +935% over the last decade, and by an extraordinary 47548% over the last 20 years.

Is Apple (AAPL:US) a good investment in the long term? 31/10/22

By Jackson Wong

Apple (AAPL) is a technology company like no other. Founded by Steve Jobs, arguably one of the greatest tech entrepreneurs in the post-war era, Apple inc has come to symbolise the epitome of innovation and fashionable technology. It has been pioneering consumer smartphones since 2009.

Like the IBM of old, Apple is now a ‘must-have’ stock for investors. When even Warren Buffett holds 907 million shares of Apple (about 5.6% of the company), no portfolio manager will be sacked for buying Apple shares. More importantly, Apple’s share performance has provided ample evidence that it is a really good stock to own over the long term.

Apple Share Price Chart

In 2008, the tech stock was trading at a low of $3 (post-split, most recently done in 2020 4-for-1). Now, it is hovering at $150 per share. That’s about 50x in 15 years. Very few other large-cap stocks manage to generate a fraction of that return over the same period.

As a result of its consistent share price rally, Apple is now the most valuable company on earth – with a market capitalisation of $2.5 trillion dollars. With so much momentum behind it, the case for holding Apple is strong.

Relative Strength

The best time to buy any tech share is when the sector is under duress.  For example, the tech industry is under increasing selling pressure of late (see our recent analysis of when to buy shares in Meta). Some contrarian plays – that is, buying at extreme fear – may be opening up.

Apple, on the other hand, saw its share price rose by more than 7 percent on the same day Amazon (AMZN) slumped by 10 percent. As a result, Apple’s current relative strength against other top tech stocks are widening. Have a look at the bottom chart comparing the QQQ ETF (Nasdaq 100 Index) against Apple. Apple is outperforming QQQ.


Buy, Sell or Hold?

With no price slump on the horizon, should we still buy Apple shares from the UK?

  • Yes, buy only if you assume that Apple will continue to prosper in the months ahead, therefore translating into bigger profits and affirming its fundamental growth story.
  • No, sell if you take a more negative view of the market. A recent covid-lockdown in Apple’s China factory may cause near-term supply disruption.
  • Maybe, hold if you already owned Apple shares, taking a long-term view is imperative. Tactically, however, trimming some positions at the top of the range while buying some when prices are weak may be desirable.

Fully valued

Apple’s latest fourth-quarter revenue was around $90 billion. This takes Apple’s full-year revenue to a total of $394 billion (up 8 percent year on year). Earnings per share is about $6.11 (up 9 percent year on year). This is a set of phenomenal results. Only a handful of companies can manage to churn out so much profits year after year. Many tech shares have tanked this year because of lower earnings.

While Apple’s share price dropped initially upon this set of results, the price turned around and closed higher. This means that the market may not be that perturbed about the current tech route – and view Apple in a more neutral way.

In other words, it is possible that Apple’s share price is fully valued at current prices.


Apple’s share rocketed nearly 7.5 percent on the day it released its fourth-quarter results. The fact that prices surged suggests that investors are now slightly optimistic about the company’s near-term future. Sentiment about the company was negative in the third quarter as prices slid from $175 to $135.

Chartwise, Apple shares price has been trading in a range since the end of 2021. Prices peaked just a little above $180 earlier in the year; and established a floor at around $130. Current prices are about mid-way within this range.

So if you’re looking for a short-term trade now, I would not be overly aggressive in position sizing. A range-trading stock can go either way at any time, thus whipsawing buy or short positions.

Macro uncertainty will also weigh on the general market sentiment.

Prediction & Forcasts

With no meaningful slowdown in Apple’s earnings predicted, analysts are sticking to their bullish forecasts.

According to the Financial Times, nearly all analysts are recommending a ‘Buy’ or ‘Outperform’ on Apple’s stock. More tellingly, there is no ‘Sell’ recommendation and only 1 ‘Underperform’. This suggests that Wall Street is highly – and uniformly – positive about this tech titan than any other stock in the sector.

A more negative way to look at this is that the stock is pricing a bullish outcome – which may or may not happen. Any shortfall may cause a sharp drop in Apple’s share price.

Apple Share Price Predictions

Source: Financial Times

Making money from buying Apple shares

Yes, if you buy low and sell high! However you can also lose money quickly. Look at Apple’s share price over the 12-month period: Massive upswings and deep consolidations. For investors that are biased towards the long side, watch to buy mostly on corrections.

You need to deal with probability too. Nobody gets it right every time. Sometimes you win, sometimes you lose. To win out in the long run, you have to cap your losses and max your gains.

Position-sized your trade in a way that even if prices move significantly against you the overall portfolio remains viable.

Majors risks of trading Apple shares

The biggest risk from trading Apple is that you are on the *wrong side* of the trend. When you realise this, abandon the trade as soon as possible. Do not hope that the market will turn in your favour soon – because it may not. Many traders use stop losses strictly to prevent a losing trade from ballooning. You should do so too.

Another risk comes from Apple’s price pattern. In other words, when Apple’s shares are not ‘trending’ sufficiently up or down, it becomes harder to exploit price movements because there is insufficient distance between entry and exit points.

The last point relates to high volatility. For example, Apple’s share price spiked up after the Fed meeting on July 31 but slumped the very next day when Trump announced new tariffs on Chinese goods. These volatility will cancel trade signals quickly potentially resulting in minor losses.

If you plan to trade Apple shares in the short term, you will need to stay attune to Apple’s day-to-day behaviour. Remember, you do not trade markets. Rather, you trade your beliefs and understanding about the market.

Price breakouts are very important, especially when accompanied with gaps. A gap occurs when today’s trading range is completely outside yesterday’s trading range. New highs after some time are also important because it can create upward drifts.

Paper trade for a few months. Work out if the stock is suitable to your trading strategy. Not all do. So select your universe carefully.

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